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30 Apr 10 This Mother’s Day may witness more spending spree

As per recent two research findings of The National Retail Federation (NRF) and Brand Keys the forthcoming Mother’s Day (May 9, 2010) will witness slightly more spending ratio, as compared to 2009. NRF has predicted that this Mother’s Day people will pay $$126.90 on average, growing by 2.4% from $123.89 in 2009. Total spending is predicted to touch upon $14.6 billion, a 3.5% hike from last year.

It has been expected that 65.2% of Mother’s Day enthusiasts will purchase flowers, amounting $1.9 billion. Additional 51.8% will be dining out, spending $2.9 billion; 26.2% will be gifting jewelries, totaling $2.5 billion. Rest may indulge into purchasing clothes or its clothing accessories ($1.3 billion), gift certificates ($1.5 billion), spa services ($933 million), consumer electronics ($906 million) and greeting cards ($671 million).

Tracy Mullin, president and CEO, NRF has rightly pointed out that with improvement of the economy, consumers are looking forward to more emotionally connecting inexpensive ways to surprise their mothers and make them feel really special. Among the retail pie 30.6% of consumers may choose departmental stores this year, florists and jewelers may draw in 33.6% of consumers, and barely 30.4%, 19.7%, 6.2% and 2.5% of people may end up purchasing at discount store, online, specialty clothing store or from catalog respectively.

Most of them (62.6%) may buy gifts for their mother or stepmother, 20.6% for wife, 9.4% for daughter, 7.9% for grandmother, 7.6% for sister, 6.8% for friend and 1.7% may shop for godmother. Research says men will be spending $154.74, 57% more compared to the opposite sex.

Brand Keys strongly feels this year consumers will be spending $142 on Mother’s Day, 5% more from $135 last year. Total spending amount may reach $15 billion. It further states gifts items which will enjoy maximum attention are cards (97%), flowers (70%), gift cards (55%), clothing (36%), jewelry (25%), books (22%), spa services (15%), electronics (12%), and candy (5%). Retail outlets where consumers will be heading to are – specialty retailers (45%), discount retailers (38%), department stores (35%), online retailers (25%) and catalog retailers (20%).

nrf-mothers-day-2010-apr-2010

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06 Dec 09 Why E-Book Readers Got More Male Buyers Than Female?

In a research conducted by Mediamark Research & Intelligence, it was found that more males than the females are using e-book readers in the United States. Why is it so? Why despite women being more into books and reading are not using electronic book reading devices? And why male members of society who read less than their female counterpart reads (or buys) more e-book readers?

The possible explanation to this could be their (male members) love for the gadgets or say everything that is electronic. And may be (here I am guessing), the men’s love for gadgets has put the other half of their life away from it. After all, it is the matter of attention: who is paying attention to what.

Research findings

  • 56.3% of e-book are men, where as female constitutes the rest 43.7% of the readers.
  • Adults aged between 35-54 are 20% more likely to buy an e-book readers.
  • 87% of the e-book readers have annual household income of more than $100,000.
  • 11% of the e-book reader are more likely to own their home in comparison to average US adult.
  • 111% are more likely to have a graduate or post graduate degree than average American.

E-book-reader-survey

The study should also have concentrated on finding the following:

  • How many e-book owners actually read books on the device?
  • How many hours do they spend on reading anything on the reader?
  • How does owning an e-book reader have affected their reading habit? Have they started to read more or got so intoxicated by the device that actual reading has gone down?

The result will then give the actual figure of e-book readership. The current study has just given a figure of how many people own an e-book reader.

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