29 Aug 10 What America Wants: Money, Health, or Knowledge?

Americans want to be richer more than they want to be wiser, and they want to be thinner more than they want to be younger. Americans have revealed this in a poll conducted by Adweek Media and Harris.

43% of the respondent, across the age group, said that given a chance they will want to be richer than anything else — anything being thinner, smarter, and younger. More than 50% Americans between 18 and 44 years of age favored riches to smartness.

Overall, 21% wants to be thinner, 14% smarter, and 12% said they want to be younger, whereas, 9% did not show any interest in any of them.

On the upside, people between 18 and 34 years of age said they want to be smarter (16%), and respondents between 35 and 44 years of age said they want to be thinner. 19% of 55+ people want to be richer, and 53% between 35 and 54 want to be richer. (See image for complete result).

The finding is strange in more than one respect. Despite the fetish for remaining young (at least assumed fetish), very few want to be young. And not many Americans want to be smart, which is sad.

Tags: Adweek, Age Group, Fetish, health, Knowledge, Money, Poll, Respondent, Respondents