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20 Jun 11 Do’s and Don’ts of Web Content Writing

Web content writing is picking up very fast. Even big corporates these days get their website content written by content writers. Web content writing requires different sets of skills and expertise, knowledge and understanding of the medium. Here are some do’s and don’ts of web content writing.

Do always keep it short and divide into parts

Web content is not like book writing or article writing. People on Internet have limited attention and concentration level. People prefer to scan than reading long paragraphs. Thus, write short and crispy matter. More importantly, divide long paragraphs into short parts with help of bullets, headers, sub-headers, tables, charts. Write short sentences.

Do not put all in a page

Many website owners think of saving money and ask webpage designer to make a single home page and furnish all desired content in the same page, which can be read by scrolling down. Little does he understand that at the cost of saving few bucks he is making a major mistake and losing many prospective readers. If a viewer visits a webpage and finds its home page is too long, and he has to scroll down and down to read everything about the same, it naturally puts him off. Reader loses concentration and interest and soon leaves the webpage. First, decide what all you want to convey in your webpage and under what all headings. Now create separate pages for each heading like – Home (which is a general introduction), About Us/Me (about the company/person/place/object), Services/Products (if it’s a commercial site) or Collection/Archive, Picture and video gallery, History/background(how it started off), contact us/me, sitemap, career page etc. Put relevant content under each of these pages.

Do use simple language

Web content writing is written for the common traffic to your website. Don’t bombard with heavy vocabularies that people need to refer to dictionary to make sense of it. Keep language simple, yet captivating. Power packed quotations, headers will help you to draw immediate attention of the viewer.

Don’t copy others

Many websites commit this grave mistake of copying content from other sites. You may refer other websites, get motivated; but never copy their content. You may not only get into copyright issues, you will also lose credibility among viewers.

Tags: Bombard, , Collection Archive, Company Person, , Content Writers, Expertise Knowledge, Gallery History, General Introduction, History Background, Language Web, , Prospective Readers, Relevant Content, , Separate Pages, Single Home, , Vocabularies,

22 Aug 10 Criteria for Selection of an Ideal Job

Just a job offer is not enough at times. Even if we manage to crack many job interviews we choose the best one. Unfortunately we often make a hasty decision and end up judging a job just on the basis of good salary package. That’s definitely one very important criteria of job selection, but not the only factor. There are many factors to be considered before making any decision. They are discussed below.

Location of the office

Location of your work place is one very important criteria of job selection. If one doesn’t have own conveyance and depends solely on public transports; one has to consider the distance from the workplace, means of communication and the cost it incurs. Public transport again helps in saving money spent on gas and time wasted in traffic. Location in a poor area may threaten the female employees.

Perks

Alluring perks always attract employees. Perks like gym within the office campus, day care centers for babies, swimming pool, company provided car naturally attract all. Perks also come with position and experience. Interact with the Human Resource team to know about the perks offered.

Growth and Increment

Even a fat salary package seems inadequate over a couple of years of time. At the age of 20 the salary package which seems irresistible, appear convincingly inadequate at the age of 30. That’s the irony of salary package. A job which doesn’t offer much scope of growth and annual increments isn’t attractive to its employees. It’s like a mundane job, which no one wishes to stick to for long. Not only in terms of money; but one needs to scrutinize the opportunity for growth, hierarchy within the organization and delegation of duties and responsibilities to its employees.

Work environment

One should also scrutinize the work environment. Is it a very loud place or quiet? Is the environment casual or formal and strict? Are people cooperative and friendly or very judgmental and formal? Is the work culture very nice or quite ordinary and cheap? Does the company consider about employees’ comfort and space required or is it very suffocating? Is it a safe place for women? Such factors definitely affect productivity and mental peace.

Job security

Job security is a big concern for the employees. Younger employees may not need to worry about it, but family men definitely need to check it. Is the job safe and what does its past track record says? Do your research. Check the company’s market share, reputations, strength, frequency of vacancies advertised etc. Employees should ask questions related to the job security during interview session.

Do what keeps you happy

Get into a job which delivers maximum job satisfaction and is close to your heart. Even if the job is not very money making, your love for it could keep you happy for life. If you are passionate artist you can’t be happy for life in a banking job. Do what keeps you happy and satisfied. That’s a key to success.

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12 Jan 10 Saving For Retirement Early

You’re never too young to save for your retirement.  That’s something that not everyone realizes.  But how you plan for you retirement in your 20s and 30s can help determine the quality of your life after retirement.  The more planning the better, especially if you want to retire early and ensure that you have the money available to lead the life you want, after work.

Saving is the best way to start.  Determine an acceptable percentage of each paycheck that you want to set aside in a savings account.  If you have direct deposit at your job, practically every bank offers you the ability to denote a percentage of each check automatically to your savings.  That way you’re saving money without really even consciously trying.  Remember, start small.  You don’t have to go crazy to save a lot of money.  This is a long term strategy, so a little now will add up over the long run.

When you’ve started building up a decent amount of money in your savings account, think about making that money work for you.  If you’re money is sitting in savings, it isn’t really doing anything.  Consider putting some of that into long term stock or bond investments.  Something practically guaranteed to make your money grow.  There’s always some risk involved, so don’t over invest, but definitely take a few steps to build on what you have.

Finally, try not to frivolously spend your money.  That doesn’t mean being frugal your whole life so you can finally spend in your 50s.  But rather, don’t make purchases you can’t afford, and don’t use credit to live beyond your means.  Both catch up with you faster than you’d think, and will hurt your retirement in the long run.  Be intelligent with your money.  If you have to wait a few weeks for something you want to fit in the budget, be patient.  You’ll be better off in the long run.

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