26 Jan 10 Using Google Adwords To Drive Traffic
Using Google Adwords to drive traffic to your website is a great idea. But there are also a lot of pitfalls that can harm your campaign, and cause all of your efforts to fail. Using Adwords is somewhat a fine tuned science. Google Adwords allows you to pay a nominal fee via Google’s service, for every time a webpage reader clicks on your advertisement. Your ads will go on corresponding pages that relate to your content, based upon which keywords you choose. The main thing to understand about Adwords is that you want to carefully target your campaign, otherwise you run the risk of paying for clicks that aren’t worth the money.
-Using too many keywords is one of the number one mistakes that many Adwords users make. You want to stay away from generic keywords, and stick only to keywords that directly pertain to your ad. Otherwise you’ll have a lot of clicks from readers that were misled, that don’t amount to anything.
-Remember to use your relevant keywords in your ad title and description. A big mistake is forgetting to do this, and then you have an ad that doesn’t seem to pertain to what a reader is currently surfing. The whole point of Adwords is to hitch onto keywords on other sites for your ads. Leaving those keywords out means that your ad is less likely to be noticed.
-Walk that fine line between clarity and keyword density. Your keyword should be prevalent so that any searchers have no trouble running into your ad, but don’t overload your statements so that the keyword is senselessly repeated too many times.
-Always track your results, if one keyword set up isn’t working switch to a different one. There’s no sense in continuing a campaign that hasn’t been fruitful. That’s just beating a dead horse. Instead, try different things if you’re not seeing the results you want.
Tags: Advertisement, Adwords, Beating A Dead Horse, Big Mistake, Clarity, Density, Different Things, Drive Traffic, Google, Money, Pitfalls, Relevant Keywords, Risk, Science, Searchers, Target, Traffic Website
09 Nov 09 The Process of Writing
Writing is an art. There is no denial about that. No one can contest this fact, but there is some pattern to it. There is a particular way in which we approach writing, and that gives writing a being-a-science feel. The idea part of the writing is creative, but the process of writing is scientific. In this article, we will see the scientific part of the writing, i.e., process of writing.
Stages of writing
The process of writing can be divided into three stages. These are:
- Pre-writing
- Writing
- Editing and Proofreading
Let’s discuss each one of them in brief.
Pre-writing
Pre-writing is the phase in which we ideate about what we have to write. We prepare a structured layout of the piece we have to write. In this stage, we accomplish the following things:
- We find the topic to write on.
- We research the topic.
- Read some articles on the topic.
- We brainstorm and jot down in bullet points the things that should go in writing..
- Prepare a layout of which point will go where. It is in the pre-writing stage that most of the writing happens.
Writing
This is the phase in which you give shape to the ideas generated in the pre-writing phase. In this phase, concentrate on the writing only, do not go for editing or anything like that. Write through the end without worrying about the errors in this phase.
Editing and proofreading
This is the phase in which we give final touch to our written piece. We make the changes if required, proofread it for grammatical, structure and punctuation errors. You can also shift sentences or paragraphs up and down to make the article more cohesive.
Any writing, no matter what you are writing, follows these steps. Some writer follow these steps intuitively, i.e., in their minds, while other have to use paper and pen to go through these.
Tags: Bullet Points, Creative Process, Creative Writing, Denial, Grammatical Structure, Jot, Paper And Pen, Paragraphs, Process Writing, Proofreading, Punctuation Errors, Research Topic, Science, Scientific Writing, Sentences, Shape, Writing Process
