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31 Aug 10 Bing is Spreading Wings Encompassing Google Searchers

According to The Nielsen Company, the YoY (year on year) growth of Bing has been 56% between July 2009 and July 2010. The US search market share of Bing has grown to 13.6% from 9%, which is a delta increase of 4.6%, and a relative increase of 51%.

In search business, Google, which is nobody’s guess, is a market leader in the United States. Google has 64.2% market share. At number two is yahoo with a 14.3% market share. Bing, despite its growth, is on number 3 with 13.6% market share. At number four and five slots are Ask.com and AOL search with 2.1% and 1.9% market share, respectively.

In terms of YoY growth, AOL search is the biggest loser. It has lost 38% market share. At number 2 is Yahoo Search which is slimmer by 17%. Google too shed some pound, but it is mere 1%. Two search companies to gain weight are Bing (51% YoY growth), and Ask.com Search (24% YoY growth). See image for detail.

US-search-market

Tags: Aol Search, Biggest Loser, Delta, , , , , , , Relative Increase, , Search Companies, , , , Slots, , , ,

10 Apr 10 Best-Kept Secret Twitter Tips for Job Search (Part 3)

Twitter is the best thing that has happened on the Internet in the recent years. In just 140 characters it has changed the way we communicate. Its 140 characters have also forced the giant Google to remap its strategy, and redraw its SERP (search engine result pages) — Google said it will include social media status updates as well, and to take share of this [micro blogging wonder] end it also launched Buzz.

This is what twitter has done to the giant, and it will also help you a great deal in searching for a job. In this part, I will tell you how you can brand yourself on twitter, and how it will help you.

Customize your profile

The best thing about twitter is it allows you to create a custom profile for your twitter account. You can choose whatever background you want for your twitter profile. Twitter background provides you a wonderful opportunity to brand yourself. Your profile page should speak volume about you.

Theme-based design

Do not choose just any background. This will not do any good. Always remember a good design begins with ideation. With finding a theme for the design. When I say theme I meant what is that one thing that you want to convey to the viewers of your twitter profile. Begin with writing down the points you want to convey until it boils down to one or two core points that you must convey. This will be the essence of your twitter profile.

Now think of a design theme of the blog based on the core you have found.

Designing background

Start designing a background based on the theme you have found. To find the dimension of the background, you can search Google. I do not suggest reinventing the wheel. Just conduct a Google search and you will find a twitter background template.

This is it for now. Go ahead and customize your twitter profile to impress your prospects.

Tags: , , Background Template, , Core Points, , , , , , , , Search Engine Result, , Searching For A Job, , , Wheel

02 Oct 09 Write Search Engine Friendly Content

Writing search engine friendly content for your own website is a fine art, but one that you can excel at with some practice.  Any content that you write for a website, that you’re using to build traffic, will have to be search engine friendly if you are to succeed.  Almost all of your traffic will come from search engines like Google, Ask.com, etc.  So knowing how to write for them is not only vital, but is really your only option for success.

Of course the main key here is writing quality content, because in the end your use of keywords doesn’t matter to the reader if there isn’t real quality behind the keywords.  Start off by writing relevant content.  Write about what’s in the news right now, as most people are searching for current events when using a search engine.  Try to offer quality content, featuring your unique viewpoint and writing voice.

The best attack from there for search engine attention, is to write a variety of content about that same subject, usually articles or entries from multiple viewpoints.  Creating a wealth of content is always a good thing, just make sure all of it happens to be quality content.  Use link backs also, to the original articles that gave you the idea to write about a certain topic.  This way you benefit from traffic flowing between your site and another person’s site.  This can also serve to help you network yourself and get more attention that way as well.

From there you want to focus on the way that you’re writing.  Make sure to use keywords appropriately, the words that are directly associated to your piece are vitally important.  If you have a topic but don’t know what keywords would be best, try using a service like Google Trends to find out the most searched keywords.  This will give you a good start on what people type to find out about topics related to what you are writing.  By using those same keywords you increase the likelihood that someone will come across your site.

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