07 Jul 11 Tips for Web Promotion of Budget Hotel

A budget hotel has a high level of demand in every place, since there is always a big segment of people who travel with a tight budget yet wish to enjoy vacations. These days, many people with limited budget do an online research before setting out for the vacation with family and friends. The reason can be many – they don’t wish to end up in an expensive hotel for lack of information about availability of budget hotel, time wastage etc. If you have a budget hotel and wish to get more and more visitors, try to promote it online. Here are some guidelines.

SEO

Foremost important thing for selling is getting seen or heard. This rule applies for your business too. If people are looking for budget hotels on Internet, and your hotel is not listed, you have already lost the battle. Who will know about you and come to you if you are not getting seen or heard? So, start search engine optimization of your website. Use keywords effectively in your websites or blogs, and make sure you have a high ranking in search engines like Google, Yahoo, and Bing etc.

Get listed in travel websites

People may not land up in your website or do a direct search; they may go to popular travel portals. So you need to tie up with all good travel portals. At the cost of some expense you can reap huge response from these sites. Online flight and hotel booking sites are to be considered as well. Not only people may get to know about you and contact you; but may also do online booking right from the travel portals. You may pay some commission to the intermediate site in between, but it is worth of money spent.

Some positive reviews can be helpful

Some positive reviews by past visitors can be extremely helpful for you. Your website may carry some real good reviews and these should look authentic and original. Paid reviews may not help you in the long run.

Tariff should be clear

There shouldn’t be any confusion regarding the hotel room tariff. State it clearly, by mentioning the kind of room you are offering. You may put pictures along with rates, for further understanding of the prospect. If you are offering off-seasonal discount, mention that.

Facebook fan page

A Facebook fan page will not only keep your past visitors connected to you and promote repetitive visit, but also draw lot of new people. Keep updating your fan page with latest happenings, events, offerings, rates etc.

What are waiting for? Get started with the online promotion.

Tags: Budget Hotel, Budget Hotels, Confusion, Direct Search, Family And Friends, Good Travel, Google, Google Yahoo, Hotel Booking, Hotel Room, Popular Travel, Room Tariff, Search Engine Optimization, Search Engines, Search Optimization, Segment, Tight Budget, Travel Websites, Vacations, Web Promotion

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04 Jul 10 New Updates from Sokule.com

Search engine optimization is the art and science of making web pages attractive to internet search engines. S…Read more on My Sokwall : http://bit.ly/bQDGIf

Tags: Art And Science, Internet Search Engines, Search Engine Optimization, Search Optimization, Web Pages

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07 Aug 09 SEO and Freelance Writing

Everyone says writing for the Internet is different from writing for print, but very few people tells us in exactly what sense it is different. Some says, when writing for web, you should divide your long articles or blog posts into 3 or 4 smaller articles by inserting 3 to 4 sub-heading at required places, while, others will say do not write long posts. There are people who will say write list-posts more frequently, and another group will pronounce the importance of killer title.

Everything written above is important; rather very important, but what is more important than all these things, when writing for web, is SEO, or say keywords to be more precise. (If you need to know about what key word is, and how to find relevant keywords or how to sue them then you should read SEO Simplified: Basics of Keyword.)

More often than not, you will stumble across a client who will ask you to write a keyword rich article, or to write an article using the given keyword, but the keyword density should not exceed 5 percent of the word count. You may also be asked to write a keyword-rich title (headline), headings, sub-headings, and anchor texts, or the client can demand you to write different meta tags as well along with the article. The demand of a client doesn’t end here; some even asks to use keywords twice in the first paragraph, once towards the end of the article while maintaining a keyword density of 4 percent.

The point is, if you are writing for web, you cannot avoid SEO (Search Engine Optimization). You have to know what SEO is, and how to find and use keywords in your articles. This is, when writing for web, as important as a working knowledge of grammar. Some writing experts [so-called] may try to denounce the importance of SEO in writing for the web, by classifying this kind of writing under SEO writing heading, which according to them is just one form of writing for the web. Well, nothing can be as far from the truth as it is. Let me tell you, every kind of writing for the web is SEO writing. No matter what you write, if you want people to read it, you need to optimize it with relevant keywords.

I will suggest you to follow the succeeding link and familiarize yourself with SEO, if you already don’t know about it, by reading SEO Simplified: an Overview. This series is meant for beginners only, and an absolute one for that.

What is your view about the importance of keywords in online copywriting?

Tags: Anchor, Freelance Writer, Freelance Writing, Grammar, Headings, Key Word, Keyword Density, Keyword Rich Article, Meta Tags, Paragraph, Relevant Keywords, Search Engine Optimization, Search Optimization, Seo Optimization, Texts, Truth, Word Count, Word Find, Working Knowledge, Writing For The Web

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