11 Dec 09 Why Do You Need to Write Quality Content
Every day I consume a lots of web content and written words forms a major part of it. I have seen a lot many good contents on the Internet, and I have also seen a lot many mediocre contents. Where the exciting content provides fuel to my intellect, the mediocre contents keep me wondering, why I have wasted my time.
Like me, millions of readers out there convulse at the sight of poorly written web content. No one likes bad content, no matter where your visitors are coming from. This is one thing that could be blamed for the increase bounce rate from the website. You may lure visitors to your website by applying the best SEO techniques or by buying the coolest keyword in the SERP, but you cannot retain your visitors if you do not have quality content.
Attracting visitors is one thing, and retaining them and making them come back again and again to your website is entirely different thing. You may use short-cuts like buying keywords in Google, Yahoo, Bing, or whatever, and even you can bypass the SEO security measure to use black hat techniques. But there is not any short cut to bypass the need of quality content.
Why you need quality content
- Well-written high quality content help you interact with your target audience at equal level, which in turn builds trust.
- A well-written product review can be persuasive.
- Good content gives the reader a reason to talk to you.
- It builds excitement, hope, and makes the reader think.
- It gives them the reason to keep coming back to read more.
- It helps you sale more.
These are the benefits that were at the top of my mind. I am sure, you also have a lot more benefits to add. Let’s discuss the issue here.
Tags: Black Hat, Bounce, Excitement, Google, Google Yahoo, High Quality, Intellect, Interact, Lot, Quality Content, Reason, Security Measure, Seo Techniques, Serp, Short Cuts, Target Audience, Web Content, Yahoo
07 Jun 09 The War of the Search Engines
Once there was AltaVista and then came Google, and everything changed. From the way we perform search on the Internet to the way search engine index pages. It also changed the way marketer used the Internet to market their products. The new wave of search engines (Google, Yahoo, and MSN) showed the marketer the real value of virtual real estate. The rush to acquire the first two slots of the search engine result pages (SERPs) kicked off.
Since Google, many attempts were made to change the course of the Internet search industry the way Google did, but despite the industry analysts, and self-proclaimed web gurus promulgations nothing happened. Google kept growing larger and larger, heavier and heavier. The David itself has now become Goliath.
Many blue-eyed entrepreneurs launched their dream projects to disrupt the flow, and cut Google down to size, but nothing happened. Some time back, couple of employees left Google and launched Cuil, it was one of the most ambitious launch since Google. The search engine looked good. SERP was interesting, but not the content of SERP. This baby came and gone without disturbing the peace.
People even tried several spin-offs, from verticalization to localization to search result aggregation but nothing worked. Search result aggregators like Scour even started offering reward point to use its services, and that made people try Scour. Even I used Scour for many days. My motivation was not entirely point earning, I was interested in much more. I was interested in participation. Despite, what I wanted and what the search aggregator wanted, I switched back to Google, and like me many did.
The war is heating up again. MSN, the third largest search engine, has launched it new, improved search engine Bing. MSN is betting its future in the industry on this new search engine. Bing looks promising. The search results are similar to that of Google’s. Bing is far better than the Google Squared, the new search engine from Google. With Google Squared, Google is trying to flank the attack led towards its home page, but Google Squared lacks the vitality to scare off the new entrants. Google need a relook at the weapon it is using for flanking.
Google needs not only worry about Bing, which appears as an improved version of Google, but it also needs to be watchful of Wolfram Alpha. Wolfram Alpha boasts about its power to churn out hard facts and objective data. The search engine is going to be the new Google for data mining, and other kinds of research. A search for your name may not fetch any result in Wolfram Alpha, but a search for an objective data like GDP of a certain country, Dollar exchange rate, weight of moon, depth of Atlantic Ocean, etc. will fetch you the result you were looking for. It will not waste your time as Google does when searching for similar data.
New entrants like Bing and Wolfram Alpha are going to give Google many sleepless nights. For Google, these are the competition worth fighting with. Wolfram Alpha with its power to provide hard facts and objective data, in my view, is going to take away a sizeable portion of Google’s search traffic. People who use Google for hard fact will shift their focus towards Wolfram Alpha. As far as Bing is concerned, it looks just like Google (a me-too) with a better result. Hence, I will not bet my Dollars on Bing.
Tags: Aggregators, Disturbing The Peace, Dream Projects, Google, Google Engine, Google Search, Google Yahoo, Index Pages, Industry Analysts, Largest Search Engine, Search Engine Index, Search Engine Result, Search Engines Google, Search Google, Search Industry, Serp, Spin Offs, Time Back, Virtual Real Estate, Web Gurus
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