01 Aug 09 Creating an Information Product
Growth of the Internet has kick-started the whole new industry of information products. Every Tom, Dick or Harry is jumping on the bandwagon and creating e-books, how-to guides, how to videos, tutorials, etc. without even knowing the exact structure of their information products? Why? Because most of so-called infopreneurs, entrepreneurs who deal in information product, doesn’t plan their product before hitting the market. They just do it, and you know what, they fail. And they fail miserably. This is what prompted me to write this article. Here we will discuss what we need to ask ourselves in order to make a top-selling information product.
Is there a problem?
The best information product is never me-too and nor are the top-selling ones. The creator of these products first goes out in the market and then finds if there is any problem in their niches, which they can solve. If your product (information or otherwise) does not solve any real problem then why would anyone buy it? Have you ever bought something that did not meet any of your biological, social, psychological, financial, or security need?
Do many people have this problem?
To create a successful information product, you do not need to spot a problem only because there are many problems in everyone’s life that every one of us wants to get solved, but you need to spot a problem that is faced by many people. A market of 10 people is not at all a market.
Can you be remarkable?
There is a problem, and that problem is faced by many people, but can you solve this problem in a unique way? In order to get noticed, you do not need to be the best, but you absolutely need to be remarkable, as Seth Godin puts it. There is much wisdom in this thought. No one wants the same product packed in the new box. They want something really unique. Can you do this?
Can you show it?
Can you show the benefits of the solution you are providing? Can you showcase it? If you cannot demonstrate the features, you do not have customers.
Is it Simple?
No matter, how complex my problem is I want a simple solution. I do not want the solution to look like a complex problem. This is what every buyer of your product thinks. Can you deliver a simple solution?
These are the basic questions you need to ask before you start making a product. If you can do this, you can succeed, but if you cannot do this, you will never succeed.
Tags: E Books, Exact Structure, Industry Information, Information Product, Information Products, Jumping On The Bandwagon, Niches, Product Information, Seth Godin, Showcase, Tom Dick, Wisdom
Gossimer Press Releases
- Gossimer Announced a Transfer-in Domain Promotion to Allow Customers to Consolidate Their Domains Into One Account November 7, 2009
Save money on domain name transfer to Gossimer. Gossimer is currently running an attractive promotion on domain transfer-in that will save a lot of money for the domain portfolio builder. You can transfer as many domains as you wish under this promotion. [PR.com] […]
- Gossimer Became Reseller of the Month for October October 17, 2009
October brings another piece of good news for Gossimer. The fastest growing web hosting and domain name registration company has been chosen as the Reseller of the month for October by ResellerClub. [PR.com] […]
- Gossimer Offers One Year Free Extension on Domain Transfer October 3, 2009
Gossimer, the fastest growing domain name registration company, is offering one year free extension with every domain name transferred to its system. This service when coupled with other services puts Gossimer in the position of price leadership. The company offers the most economic rate for domain name registration and webhosting services. [PR.com] […]
- New Deals Make Gossimer Bigger, Better and Smarter October 2, 2009
October is going to be hot with offers, extended support, and enhanced serviceability, as Gossimer has acquired HiTek Networks, and launched new and improved Support desk. The web hosting world is abuzz by the two important developments in Gossimer. [PR.com] […]
- Gossimer Offers Unlimited E-mails for $1 September 28, 2009
Gossimer, the fastest growing domain name and webhosting company, has announced a no-upgrade “The Ultimate Email Plan” that will give the buyer an access to unlimited email accounts for just $1/month. [PR.com] […]
- Gossimer’s Expands to Reach Florida September 27, 2009
The news is on the air that Gossimer, the fastest growing domain name registration company, is shifting its base to Melbourne, Florida from the first of October. [PR.com] […]
- Gossimer Offers the Cheapest .Com Extension September 24, 2009
Gossimer, the fastest growing domain name registration company, is going to offer low-cost off-the-shelf .com domains at an unbeatable price for the month of October. [PR.com] […]
- Build Your Sales Page with Gossimer’s Cheap Website Builder September 22, 2009
Gossimer, the fastest growing domain name registration company, is offering a low-cost solution for one-page website. This product will help the information product makers in making their sales page, and the low cost will help them keep their sales page live for months. [PR.com] […]
- Gossimer’s the Ultimate Hosting Plan is Out and Running July 25, 2009
Gossimer has released a new Unlimited Web Hosting plan as of July 1st and so far it has been a complete success. The release also provides some information about other innovations being implemented. [PR.com] […]
Gossimer Promotions and Announcements
- PHP4 Discontinuation - 18th September September 7, 2009
As announced earlier, PHP4 will not be supported on our Linux Hosting Servers from the 18th of September, 2009. Please pass on this information to your Customers and Resellers to ensure that they can update their websites to work with PHP5. […]
- .CN Launch - Coming Soon August 16, 2009
We are glad to announce the launch of .CN - the most popular and fastest growing ccTLD worldwide. The .CN domain extension has seen an exemplary growth since its launch throughout the world. Earlier this year, .CN crossed over 13 million registrations to become the second most registered domain extension after .COM. Moreover, with China now representing […]
- Live Chat Product Discontinuation - Moved to 18th August August 16, 2009
Based on feedback that we received from several Resellers, we have decided to postpone the Live Chat discontinuation to the August of 18th, 2009 at 12:30 UTC. From the 18th of August, it will not be possible to purchase new Live Chat packages but exisiting packages will continue to function normally. […]