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19 Nov 09 Learn to Write a Website Review – Beyond the Basic

In Learn to Write a Website Review, I outlined the framework of basic website review. If you are writing a basic website review then you only need to focus on design, navigation, content, and focus elements of a website. But a more complex website review will require you to focus many more elements after keeping all the elements of basic review in place. I would suggest you to read about basic Website Review before reading this post. I must tell you that writing more detailed review is more time consuming in comparison to the basic ones.

Fundamental

The first thing that should come after design, navigation, content, and focus elements in a website review is the fundamental check. You need to find out the following in a fundamental check:

  • Is the navigation intuitive?
  • Are the hyperlinks working properly?
  • Is there any broken link?
  • Does the website have a site map?
  • Are the internal pages properly links with the home page and among themselves?

Effectiveness

Once you have verified the fundamentals of the website, you need to find out how effective website will be, and in order to do that try finding answers to the following questions:

  • How difficult or easy it will be for a visitor to understand the purpose of the website?
  • Will the visitors easily accomplish the goal the webmaster has in mind while creating the website?
  • How much time will it take for the visitors to find out the core of the website?
  • What element or elements will create hurdle in visitors’ mind?

Credentials

Almost all the websites has a about us page talking about what is the purpose of the website, who is running the show, what affiliations it got, etc. You need to find out that the credentials are properly laid or not, and in order to do that, you may need to answer the following:

  • Can visitors easily find out who is running the show?
  • Is the website written by one or multiple writers?
  • Are the facts presented on the website right, and are they verifiable?
  • Are the writers qualified to write on the topics website covers?
  • Has the website got some industry affiliation or accreditation?
  • Does it have Https (secure server)?

Advance elements

There are some more advance elements that you may care to find out for your review. You may want to find out the following:

  • Color scheme (advanced design)
  • Marketing and branding capability (branding and monetization)
  • How quickly it loads (development issue)
  • Are the widgets, forms, etc., working properly (development issue)
  • What resolutions it supports (design element)

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05 Nov 09 Learn to Write a Website Review

Every reviewer has different reasons to write a website review. Some write it to get paid, while other write to get more traffic; yet another group of writers write it to get writing assignments. Bloggers also get paid for writing website reviews (paid review). Whatever your motivation is for writing a website review, there are certain principles that you need to follow, which you will know if you stick to this post till the end.

Elements of a website review

Introduction

A brief introduction about the purpose of the website you are going to review is very critical. In the introduction write in brief what the website is about, and give a brief history of the company and what it does. You can also mention in brief your opinion about the website.

Design

Design is the first thing anyone notice when he comes to a website. Analyze the following layout of the content and try to answer the following questions.

  • Is it too cluttered? Or is it clutter-free?
  • Does the color-scheme of the website good for the niche it operates in?
  • Is it appealing?
  • Is it easy to find information on the website?
  • Is the design SEO-friendly?

Navigation

Navigation plays an important role in the whole website. Try to answer the following question in your review.

  • Is the navigation intuitive?
  • How many clicks does it require before you can reach the desired page?
  • Are all page connected to the home page?
  • Is the website using flash, Java-script or any other scripting for the navigation?
  • How flat is the navigation? Or is it too-much layered?
  • Are there any broken link?
  • On which side of the website is the navigation?
  • Does the website have an HTML and an XML site map?
  • Is the navigation SEO-friendly?

Focus element

Focus element of the website is the core of the website, for which the website has been built. It’s the intent of the website is clear.

  • Is the intent of the website clear?
  • Does the focus element of the website express the objective?
  • How quickly can a visitor tell what the website is about?
  • What’s the website trying to accomplish?

Content

Content of a website is its lifeline. The quality of content will determine how long visitors stay on the website? The quality of the website’s content will determine if a visitor will return or not, and whether he will make a purchase or not.

  • Is the content relevant to the website? Does it serve the purpose of the website?
  • Is it well-written?
  • Does it make sense?
  • Does it contain grammatical, punctuation, or structural errors?
  • Is the content professionally written?
  • Is it SEO-friendly?

This is the basics of writing a website review. In case you need to go into more complex details when writing a website review then I will suggest you to wait till the next article comes along. Until then practice writing basic review using the elements suggested above.

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