23 Sep 10 How to do Successful Postcard Marketing?

There’s nothing like postcard marketing, as it hits the target market directly and that too at a small cost. Nice postcard marketing always brings in great rewards, recurring business, favorable image and high brand recall. Best part of postcard marketing is its extremely cost-effective nature. A good marketing strategy coupled with an excellent design can ensure successful postcard campaign.

Here’s a guideline for running a successful postcard marketing campaign.

Map your target audience and reach them

Mapping the right target audience is the most crucial part of postcard marketing. The marketer should know whom to reach. Once the target audience is mapped, it’s very convenient to figure out their taste and preferences, needs and wants. Thereby communication can be altered accordingly. Recipient can be individual person or a company. Don’t send postcards randomly to a big number of uninterested people. Even if your target group is small in number, stick to it and communicate effectively.

Always try to add an offer

Normal brand advertising is often ignored. People generally respond much better to campaign which contains attractive offers like – free gifts, free samples, free consultation, lucky draw coupons. The word ‘Free’ easily grabs attention of the reader. So always try to associate your campaign with an attractive offer. As for example a postcard saying ‘Get to know your skin type. Call us today for a free expert consultation and guidance’ gets more effective response than a campaign saying ‘Skin Expert, call @ XXXXX’. An offer adds spice to the campaign and draws in huge number of phone calls and email responses.

Use effective words

An effective hard-hitting headline, call to action words and signing off lines like ‘last date of sending entries’ and the like deadlines are must for an advertisement campaign. These words not only grab attention, but also arouse interest and help in purchase decision. An effective headline is soul of a campaign, grabs attention in the first look. A call to action word like ‘Buy now’ guides one towards the end decision and act as incentive. Do not use difficult words; rather stick to simple yet effective words. You can also include a deadline, like till when the offer will be valid. It sets an urgency to react.

Take care of the design

A good marketing campaign is often marred by a poor design. A good design not only grabs attention, but also makes the reader concentrate in the postcard and preserve it for long. An exceptional design innovation can make the campaign instant popular.

Do a test run and repeat if it works

Once the campaign is ready, test it in a small market. If the trial goes fine, launch it all over your market. If it brings good response and revenue repeat it again.

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12 Jun 10 How to do Facial at Home?

We all are aware of the goodness of facial sessions; how rejuvenating and good they are for our tired, dead skin. But many of us hardly hit a beauty salon fearing a hole in the pocket, time wastage and at times even doubting upon the chemicals they use. But the good news is, you can still do a facial at home. It will not take much time, you can choose ingredients of your own choice and suitable for your skin type and last but not the least it won’t make you bankrupt. So try our home facial regime once a week and discover your new glowing skin.

Step-by-step guide to home facials

First of all, clean your face. Wash your face with mild soap or face wash gel. Make sure there’s no makeup left on your face. If you want to try hand on homemade cleanser, mix 1-2 table spoon of milk with olive oil. Massage it into skin and use mild warm water to wash it off. If you have oily skin doesn’t use milk and oil combination. You can try tomato juice too. It’s an excellent cleansing agent. Rinse it all over your face and then wash it off.
Now it’s time to open the blocked pores of your skin. Boil water. You can add calming herbs like mint, calendula, and lavender in the water. Instead you can also choose 2-3 drops of essential oils like lavender, rose. Cover your head with a towel and bend over the boiling pot. Let your face feel the steam all over. You can also use a simple process like warming a clean wet cloth in the microwave and placing it all over your face. It will open all blocked pores.
Get the black and white heads out with the blackhead removal tool. Because of steaming they will be much visible on surface now. Don’t press too hard it may damage your skin texture.
It’s time for a facial mask now. Clay based masks are good for oily skin; whereas dry skin can opt for hydrating gel or creamy masks. You can also make a mask at home. Dry and normal skin can be rejuvenated with a homemade mask of honey and yoghurt. One can also prepare a facial mask by mixing oatmeal, honey and egg. While applying the mask avoid the eye areas. Let it dry for about 15 minutes and then wipe off with a clean warm wash cloth or sponge.
Now your skin needs a gentle exfoliation. Use an exfoliation scrub or go for a home made recipe. Make a paste of oatmeal with water. Mix one spoon of soda, honey and olive oil in it. Put all over your face and rub gently in a circular motion. Put pressure around the nose and temple areas. Rinse with water and wipe off with the warm wash cloth.
Now apply a toner all over your face.
Last, but not the least; moisturize your face. Before going to bed you can put olive oil all over your face, specially around wrinkle prone areas surrounding eyes. Lightly pat your face dry.

Discover a new beautiful radiant healthy skin with weekly regime of this simple home facial session.

Tags: Blackhead Removal Tool, Boil Water, Boiling Pot, Calming Herbs, Cleansing Agent, Dead Skin, Facial Mask, Facial Sessions, Glowing Skin, Home Facials, Homemade Mask, Mild Soap, Oily Skin, Skin Boil, Skin Texture, Skin Type, Table Spoon, Tomato Juice, Wastage, Wet Cloth

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09 Jun 10 Secrets of a Healthy Perfect Skin

Tons of make-up, facial sessions or even Botox can’t bless you with a glowing and healthy skin. If your gene has not been kind enough to bestow you with a flawless healthy skin; don’t regret. You can still own a healthy skin. A healthy glowing skin looks young, fresh and gorgeous in every situation. A perfect skin doesn’t need blanket of makeup; it looks like a fresh daisy radiating forever.

15 steps to healthy perfect skin

Just get into the habit of taking good care of your skin, and owning a healthy skin will no longer be a dream for you.
First of all, use minimum of makeup in your daily life. Harsh chemicals of makeup always damage skin, even if for negligible percentage. Make sure you remove all make-up before hitting the bed. Let the skin breathe when you are resting.
Wear a sunscreen lotion when you are out in the sun. Sunrays are very hazardous for skin. Use SPF 15 or above. Protect yourself further with a hat and sunglass.
Treat your face gently. Don’t squeeze, poke acne or scars. It will worsen and turn into permanent scar. In worse state consult a dermatologist.
Drink a lot of water. It will purify your system, keep you hydrated, and release toxins from body.
Use gentle moisturizing soap or cleanser for skin. Avoid chemical based agents.
Check your diet. Make sure you have a healthy wholesome diet enriched with vitamin, minerals, protein. Vitamin A, B, C, E keep skin healthy and glowing. Include an apple in your breakfast every day. Lot of fruits, green vegetables, nuts, eggs will keep you healthy from inside. Pick up fruits with more of fiber.
Don’t use skin products without knowing your skin type. Find out your skin type – dry, oily, normal, sensitive, or a combination. Each skin type requires different care, different soap and moisturizers, and different sunscreen lotions. If you are not sure get it tested by a dermatologist.
Cleansing, toning and moisturizing should be regular regime for your skin, irrespective of your skin type. As per your skin’s nature choose the appropriate product. Wash your skin at least 2 times a day with a cleanser or soap. Moisturize your skin before going to bed.
Treat your skin at least once a weak. Start with a good exfoliation of dead skin. Pick up a mild scrubber. It allows skin to detox. Don’t be too harsh. It will also improve the blood circulation. Steaming, peeling followed by a rejuvenating face pack will revitalize your skin.
Make sure your digestive system is fine. Check constipation, stomach upsets.
Exercise daily. It will cast a glow on your face.
Keep yourself away from worries and stress.
Avoid excess sugar, it facilitates wrinkles, weakens elasticity and make skin sag causing premature ageing of skin.
Derive essential fat from your daily diet, to appear healthy and glowing.

That’s all it takes to wrap a healthy skin. Just maintain the regime and your skin won’t let you down.

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