12 Sep 10 Why Should a Small Business Consider Going Online
A small business is small only till it intends to remain small and unfortunately most of the small businesses decide to remain small, consciously or unconsciously. This is such a shame. If it wants, a small business can break away and become big, and for that they need to break free from the tyranny of physical space.
Unlike big businesses, customer base of a typical small business is located in one particular area. A small business need to break the spell and stretch its wings to reach out as far as possible should it want to become a big business.
And how can one do that?
A small business can break the tyranny of space, time, and working hour by going online. Just take your business online and see how your business fares. There are measurable benefits of taking your business online, which I am going to show you below.
Benefits of taking a business online
- You will not be dependent on your clock to open your shop. Your business will remain open throughout, and it can take order 24X7.
- You can exponentially increase the reach of your business by going online. Your business will not be confined to one geographic location, nor will it be dependent on local buyers for profit.
- By going online, you will level the playing field because the Internet offers you the same opportunity that any big business gets over here.
- Your online business will help you maximize the return you get on your investment by opening doors of new market for you.
By going online, you will add wings to your small business, which will help your it fly higher and higher. And taking your business online is not that big a deal. It is just a three step process.
- You buy a domain name
- Purchase web hosting account on a reliable server, and
- Find someone to design, develop, and deploy your online store.
Yes, the process is this simple, but it will take some time for you to get hang of. But, it is worth the effort. And if you want to save some money on web hosting and domain name registration then you should consider going with Gossimer.com. The web hosting plan of Gossimer will cost you a mere $4 a month, and you will get everything that you will need for successfully running your online business.
Tags: Business Fares, Business Need, Business Online, Clock, Customer Base, Domain Name, Fly, Geographic Location, Measurable Benefits, Opening Doors, Physical Space, Purchase Web, Small Business, Small Businesses, Space Time, Such A Shame, Tyranny, Web Hosting Account, Will Take Some Time, Wings
21 Feb 10 Social Media Got Small Business Acceptance
Social media is increasingly being used by Small businesses as found in a Small Business Success Index study. It was found that the low cost of attracting and retaining the target audience using social media was the impetus behind the doubling down of the adoption rate. Social media adoption grew by 24% in compared to 2008 when it was 12%.
Key findings
Positive Indicators
- 45% hope to reap rewards (profit) from social media spending in next 12 months
- 57% have built online network using LinkedIn or similar websites.
- 61% uses social media to identify and attract new customers.
- 75% small businesses surveyed had a company profile page on any social networking sites.
Things that make them scowl
- 6% of survey participants said that use of social media has hurt them
- 17% of them said using social media left the companies vulnerable to consumers’ criticism.
- 50% thinks it takes more time than expected.
These findings (See image for complete detail) indicate that to be successful in the new socially-connected economy, the company has to be caring. “Meet deadline and bottom line” oriented company will have a hard time persuading its customers. The concerns that small business owners that participated in the survey talked about had more to do with their business and its operation and less to do with the nature of social media. They will grow and get accepted, if only they accept this fact and make required changes in their businesses.
Tags: 12 Months, Adoption Rate, Bottom Line, Company Profile, Consumers, Economy, Hard Time, Impetus, Nature, New Businesses, Oriented Company, Rewards, Small Business Owners, Small Business Success, Small Businesses, Social Networking Sites, Survey Participants, Target Audience
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