msgbartop
Current IT field related information
msgbarbottom

10 Feb 10 Freelance writing – Have You Read Your Job Description?

If you thought by choosing freelance writing as a career you will just write, write, and do nothing else then let me prick the balloon. Your client wants many more things from you. Do not get scared, you will not be asked to do any fancy stuff like coding, scripting, PPC campaigns, and all.

Then what other works a client will demand?

Basically, you will be asked to do stuffs related to writing only. And in my career, primarily I have been asked to do following types of work (other than writing):

  • Many clients have asked me to do like keyword research, for writing purpose only. This actually is not all that bad. It helped me conceptualize the article or press release while researching.
  • At times, clients also asked me to submit articles to various social bookmarking sites. I helped my clients with 2-3 submissions, at max. I do not think I would have agreed to submit an article to 100 or so social bookmarking sites. It would have been waste of time for me, but for 3-4, I never said no.
  • Clients may also ask for content suggestions, and about other things he can do to meet his goal. This in fact is an opportunity in disguise to cross sell other services that you offer. If you are writing only articles for your client then you may suggest him to use press release to get some link juice, or may be forum posting and all.
  • I have also given some marketing and SEO suggestions to my clients. Depending upon your background (I have my background in marketing), you can either say yes or politely say no.

Word of caution

Do not say no to your clients’ request, at least not directly, if you can help him. And also do not ask for money for every suggestion that you offer—I know people who do so—because it looks cheap. For that work you may get paid, but it will reflect badly on your professionalism. You may lose the client.

If the work is going to take hours of your work then say this to client, and if it is going to take hardly 10-15 minutes then do not bother. It also depends upon your relationship with your client.

Tags: , , , , , , , , , , , , , , , , , , ,

04 Apr 09 Commerce, E-commerce and osCommerce

Let’s start with setting an agenda for this article. Let’s begin with asking ourselves, what is Internet? Well, for the purpose of our discussion, let’s not talk about the technical or marketing definition of the Internet; rather we should focus on what the Internet means to us.

What the Internet means to us depends upon our usage pattern and our behavior. For some people Internet represents freedom, while for others it represents opportunity, another group sees it as an enabler and others think of it as a leveler. With the tools like, blogs, forums, freelance exchanges, social networking sites, social bookmarking sites, and for some the Internet means a medium where you can buy or sell products. The Internet is not one but all of the above mentioned things.

E-commerce: what it is?

In this article let’s focus only on the buying and selling capability provided by of this medium, which is normally referred to as electronic commerce, e-commerce.

In the layman’s language, e-commerce is any commercial activity conducted over the Internet. E-commerce can either be business to business (B2B), business to consumer (B2C), consumer to business (C2B) or consumer to consumer (C2C), but the central tenet of e-commerce has always been exchange, and by exchange I mean any exchange of financial nature.

Let’s try to explain this with an example, suppose someone goes to the website of HP computers, and after going through the options available, he finalizes one model to purchase, but instead of buying the PC from HP computer’s online store, he goes to an authorized store in his locality to make the purchase. Will this transaction qualify to be called e-commerce transaction? Well, they answer to this question lies between the two extremes of yes and no. It can qualify as an e-commerce transaction as the buyer comes online and does everything except making a payment; instead, he goes offline to finish the process. But in the strictest sense of the term, it will not qualify as e-commerce. It will merely be an information exchange not a financial exchange. To be on the safer side, let’s say, if there is no financial transaction, we cannot call it an e-commerce activity.

E-commerce Life Cycle

The life cycle of e-commerce followed the same curve as did the development of any market. In the beginning it was just one homogeneous market, one e-commerce website selling everything, just like a superstore; but slowly the scene started to change and more and more niche e-commerce websites started cropping up. These web sites are like specialty stores of our locality that deals with just one kind of product.

osCommerce: coming of age

Over the year, the e-commerce scenario started to change and soon more and more niche product sellers were found joining the party, but everyone couldn’t afford to have a full-time programmer and a database designer to make an e-commerce website for him or her, thus a need for a ready to deploy e-commerce solution was building up. This need was addressed by ready-to-deploy open source e-commerce solutions but it was not until the development of osCommerce that this need was completely satisfied.

osCommerce is an open source e-commerce solution and due to its open source nature, there are contributors who work day and night to make this platform more robust and stable. Unlike paid employees of big corporate houses, these geeks are motivated by their passion; hence what comes out is a world calls e-commerce solution.

In its 8 years of existence, osCommerce has built more than 14,100 websites. osCommerce has a strong community of 207,200 store owners and developers who help each other in the time of need. osCommerce has more than 5300 add-ons, these add-ons provides scalability to the platform.

If you wish to start an e-commerce website, use osCommerce, it has the strongest support team (207,200 ready-to-help community forum members), matching which is practically impossible for any one group of developers.

Tags: , , , , , , , , , , , , , , , , , , , ,