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18 Dec 10 How to Make Work related travels Fun?

Does frequent travel bother you and truly put you off? If you are among those people who travel quite frequent for business or job reasons and don’t really enjoy it’s not your fault. Frequent travel for work by flight, car, train, ship or any other medium is definitely not much entertaining as it not only borrows the tension of upcoming meeting or deals, but is also devoid of warm company of family members and friends. But when you don’t have a choice and you have to travel frequent because of work, why not learn few tips to make your travel comfortable and enjoyable?

Here are some guidelines for your help.

Carry an iPod or audio player

While travelling you may remain tensed because of business deal or upcoming meetings and feel stressed. Music can actually de-stress you. Carry an iPod or any other music listening device with your favorite music tracks stored in it. Listen to it when you feel low or bored. If you want to make the best of your time and learn something in this free time you can watch some video tutorials or listen to audio lectures.

Reading can be your companion

If reading makes you feel at your best and you love to read new things carry a novel, magazine of your choice. You can carry a tangible form of book or an e-book reader to read. You can download your favorite write-ups from Internet and feed into your e-book reader before travelling. There’s nothing as involving and as enriching as reading habit.

Play game

If you are a game freak and it makes you feel at your best you can play games on your laptop, mobile phone or play station. It can be anything – racing, soccer, basket ball, cricket, puzzle, Sudoku, farming, city building, or any other interactive game.

Internet surfing

If you are a net savvy person and love to spend hours on Internet while chatting, sending mails, interacting on social networking websites and you have access to Internet while travelling; surf Internet. To keep yourself relaxed do light hearted activities, not serious work on net.

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25 Sep 10 How to Promote Books on Internet?

Often a masterpiece book even goes unnoticed, unheard, and unaware of. In this age of too many books published in a year, even great books go unnoticed in the absence of good promotion. A good marketing strategy can make a book popular overnight. A good marketing strategy involves all media – audio, audio-visual, print, internet. At present, Internet has gained a mammoth shape through social networking sites, blogs, forums, websites, email marketing, Twitter, and the like. Gone are those days when inaugural of a book in a bookstore used to be enough for promotion of a book. Nowadays, being seen in bookstore shelves is not enough; the book also needs to occupy enough space in the virtual world – Internet. An effective Internet marketing can spread like a rapid fire.

Here are tips about how to promote books online.

Use social networking sites

Social networking websites are the best choice for promoting a book. Especially when your target audience is youth, modern, educated Internet savvy bunch of people – social networking sites are ideal. Twitter and Facebook are great platforms. Publicize the book release date on Twitter and Facebook. Publish details of the event in advance including venue, time and send the invitation to all friends in your list or tag them. Who doesn’t wish to buy a book autographed by the author? Enrich your personal page with detail. Publish your day to day thoughts, photographs, achievements, goals, events, experiences. It brings author close to the readers as they come to know the author closely. It will make them even more interested to know you, respect you, admire, and follow you. Also write the thoughts that inspired you. You should include all big news channels, publishers, newspapers, journals, critics in your friend and follower list. Post book inaugural and book cover page photographs. It will hike interest among your prospective readers.

Start blogging

Start blogging. Publish small extracts from your book in your blog. Promote your blog link through social networking sites. While reader reads your blog post, put a link which will land the reader in your website, from where they can directly buy your book. Stir interest, curiosity and leave the rest to be discovered in the book.

Give online purchase offers

Put some attractive offers for online buyers like first 50 online buyers, buying from your website will be entitled to 20% discount. Publicize the same everywhere on social networking sites.

Get into email marketing

Send attractive mailers to prospective buyers, entitling them special discount. Mailers can be sent to those who subscribed for mails and newsletters on your website. Email marketing can be used not only to sell your book, but also to share news about your achievements, critic’s appraisal, launch date of the book etc.

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25 Jun 09 Make Social Networking Work For Your Career

Social networking is more popular today than ever before, with sites all over the internet to appeal to every interest you can imagine.  Most people just make use of social networking websites in their free time, purely for leisure purposes.  Whether pursuing an interest, or looking for conversation on the things that interest you.  Not everybody considers the professional implications social networking can have, and how you can make a website like Facebook, Myspace, or even Twitter work for your business in ways you can’t imagine.

Never underestimate the power of a social networking environment that facilitates other peers in your profession.  These types of sites can be incredibly influential for finding out the latest industry news, or important competitive information, like where the best jobs are currently, or which companies tend to care for their employees better.  As you can communicate with others in your professional field you’ll also find yourself making friend easier, and industry friends are always good to have, as that sells who you are to a broader audience.  Never forget, when you’re looking for a new job, you want your name out there as much as possible.

Professional social networking sites are also a great resource for any company looking to hire new talent.  Considering they give you the chance to make friends, meet new people, and really learn about them in an unbiased fashion.  From an individual’s online profile, to also participating in conversations with them, you get a real view of the person and what they could offer your company.  Opposed to the biased attitude anybody looking to get a job has in an interview.

So don’t underestimate the power of a good social networking site.  Probably something a bit more serious than Facebook or Myspace, as these aren’t exactly the best place to have a serious conversation with a stranger most times.  But something more geared towards industry professionals like yourself, or your company.

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