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09 Aug 11 Why People Prefer to Shop Online?

With the growing surge of Internet usage and availability of high speed Internet almost everywhere, people have cultivated many new habits solving many of their problems sitting right in front of the computer. And shopping is one of them. People are more and more inclined towards e-commerce these days. And even 10 years before who couldn’t think of purchasing things online, are nowadays found to be avid online shoppers and recommending the same to friends and family. Here are some reasons for the growing trend of online shopping.

Ease and convenience

Online shopping is a place where the customer can actually feel like a king, since he can delay as long as he want, shop without anyone watching from behind, without facing a crowded shopping outlet and most importantly right from home or work place, in front of the computer irrespective of time and place.   Moreover one need not stand in long queue in front of billing counter or check time in hand. Suppose, you have a wedding to attend in a day and you want a really nice dress, but you just don’t have time to shop. What to do? Well, buying online is the answer. Buy immediately, pay that time (if with net banking or debit cards) or later (with credit card or easy installments or pay on delivery). What more can one asks for?

Whenever, wherever

Yes, with online shopping you are actually the king, the global shopper. If the website you are buying from ships its products everywhere in this world, there is nothing like it. It is like a shop open for 24 hours, for everyone, anywhere. You can purchase a toy even at middle of night from a seller in Africa, while sitting in a restaurant of Melbourne, Australia. What can be more fun than this?

Chances of discounts

If you are buying online, anything be it airlines ticket or a spa treatment, there are chances at times of winning some discount with the help of discount coupons found on internet through search. In physical form of shopping you may or may not get discounts always. But on web, finding good brands even at discounted rate is not rare.

Hassle free gifts

Online shopping also opens opportunities for gifting. When your dear ones are located in far away city or country, and you can’t reach them personally on special days, but you want to gift them something nice and again you don’t have time; online shopping is the best thing to do. The seller will send your gift nicely with your personalized message to the desired recipient. All you have to do for this is pay. That’s it.

Was shopping ever so easier and happier before the advent of online shopping?

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09 Jan 11 How to Promote Men’s Salon?

Men’s salon – it may sound very appealing, but how many men actually go to salons for beauty treatments besides mere hair cut and shaving? Very few style conscious men make an effort to groom their looks and step into a salon frequently. Are you thinking of how to promote your salon more aggressively and lure men? Here are few simple tips for you.

Trial offer

Unless people try, not many people will come to know about you or take you seriously. So get seen, heard, and felt. Trying may result into conviction and final brand acceptance. Run free trial offers. You may offer a simple facial, pedicure, head massage, or basic hair spa treatment for free to the people. Take a temporary canopy or small shop in a mall, airport’s waiting lounge, fitness club, social clubs, office cafeteria where you run free trial service for a day. Free of cost offers always lure people. If satisfied they will definitely show interest, enquire about your salon and get back to you.

Discount vouchers

Distribute discount vouchers where your target audience is located or frequently goes to. You may have a tie up with corporate offices, providing 25% discount to its employees. This way, soon your salon will be popular and talked about. You can also have tie ups with fitness centers, bars and lounges, sports clubs entitling its members and visitors discount. You may also distribute discount vouchers nearby shopping malls, coffee shops, book stores, movie theatres.

Celebrity lure

You may run contests like bringing people to the limelight and making popular overnight. You may run ‘best hair’, ‘best stylish beard’, ‘best face’ and many other contests. Publicize these contests, so that more and more people come to your salon, get things done, and aspire to win. Promise the winner of titles to be promoted as the brand endorser for next few months. It will make them popular overnight. Everyone loves to feel like a star, they can’t afford to miss it.

Co-promote

Co-promote your offerings, the popular service with the slow selling one. Suppose, most of your customers come for haircuts and hardly anyone gets hair massage done, offer a very attractive joint offer, like haircut + hair massage = $40, whereas hair cut alone bears the cost of $30. Make sure you aggressively promote such offers inside and outside the salon. This way you will not only hike sales, but also sell the lowest selling service.

Try these tips today.

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