Display great designs

Unless you show caliber of your tattoo designing, people will not acknowledge your talent. Thus, start displaying various tattoo designs done by you. Show a variety of designs – including things like floral patterns, animals, birds, religious and spiritual symbols, numerical, various fonts of various languages, skeletons, dragons etc.

Talk about hygiene, scientific approach

Many people stay away from tattooing in fear of lack of hygiene, safety and the like. You need to reassure those people by illustrating in detail the scientific hygienic method adopted for tattoo job. Bring confidence in your target audience by narrating the process in all your communication strategies. Reassure them of the painless effort taken by your specialists with 100% hygienic procedure.

Temporary tattoo can bring customers

Many permanent tattoo artists do not take temporary tattoo much easily, considering it as an amateur job done for less experimental people. Don’t do this mistake. With nice attractive temporary tattoos you are not only lowering one tier of your customers and roping in business, but you are also seducing them with your expertise. If the customer leaves satisfied, may come back again and consider permanent ones too. Make sure you inform them about permanent ones and show some good designs. Offer discount for early booking.

Reach out youngsters

Do not ignore the youth, they are your customers. Appeal them, persuade them. You may put up your shop’s advertisements, posters in places where youngsters are frequent to like – coffee shop, ice cream parlor, gymnasium, sports clubs, movie theatre, shopping malls, pubs, dance clubs, amusement parks. You may also provide some percentage of discounts for couples getting it done together. You may offer special discount on Valentine’s Day.

Testimonials

Make real people – your past and present group of satisfied customers do the marketing job for you. Quote their feedback. If you have a celebrity customer that’s even better, that’s like an icing on cake.

Trial offer

Unless people try, not many people will come to know about you or take you seriously. So get seen, heard, and felt. Trying may result into conviction and final brand acceptance. Run free trial offers. You may offer a simple facial, pedicure, head massage, or basic hair spa treatment for free to the people. Take a temporary canopy or small shop in a mall, airport’s waiting lounge, fitness club, social clubs, office cafeteria where you run free trial service for a day. Free of cost offers always lure people. If satisfied they will definitely show interest, enquire about your salon and get back to you.

Discount vouchers

Distribute discount vouchers where your target audience is located or frequently goes to. You may have a tie up with corporate offices, providing 25% discount to its employees. This way, soon your salon will be popular and talked about. You can also have tie ups with fitness centers, bars and lounges, sports clubs entitling its members and visitors discount. You may also distribute discount vouchers nearby shopping malls, coffee shops, book stores, movie theatres.

Celebrity lure

You may run contests like bringing people to the limelight and making popular overnight. You may run ‘best hair’, ‘best stylish beard’, ‘best face’ and many other contests. Publicize these contests, so that more and more people come to your salon, get things done, and aspire to win. Promise the winner of titles to be promoted as the brand endorser for next few months. It will make them popular overnight. Everyone loves to feel like a star, they can’t afford to miss it.

Co-promote

Co-promote your offerings, the popular service with the slow selling one. Suppose, most of your customers come for haircuts and hardly anyone gets hair massage done, offer a very attractive joint offer, like haircut + hair massage = $40, whereas hair cut alone bears the cost of $30. Make sure you aggressively promote such offers inside and outside the salon. This way you will not only hike sales, but also sell the lowest selling service.

Try these tips today.