We have come a long way since we first started typing words and sentences for the website. The novelty factor associated with reading “free content” has long been overspent. People now get free content delivered to their mails in tons. Even the use of keywords in all types of tags has long passed its “use by date” mark.
In 2011, SEO and writing is going to change big time as the rules of SEO game has changed and so has the readers’ mindset. People have stopped paying attention to copy that looks crappy, as lot of bad content has been littered on the Internet.
Not just the search engines, but users even are a lot more conscious of the value your content adds to his or her life, and after the introduction of snapshot feature in Google SERP, it has become more difficult for badly written content to make its way to the customers’ computer. Even when it gets a chance to get there, they are quickly thrown out.
So how to make a content interesting both for people and machine?
To make your content interesting for your readers you need to do the following:
- Use the language that your visitors converse in.
- Provide them the value they are looking for.
- Do not just write anything. Do a research before delving into the actual writing process.
- Read blog comments, forum posts, and watch YouTube videos to see what your customers are getting and what their requirements are.
Following the handful of tips given above will take your writing business to all new height, but how to make the same content accessible for machines (search engine bots).
If you are new to the field then the fact that you have to write content for machines as well may make you cringe, but this is what we all have been doing since always in the name of SEO content. We have been working to satisfy the needs of machine, so that it could display our websites when visitors come searching information on the topic we are writing.
To make your content standout with machines you need to do the following:
- Do not write for the machine. Even it does not want anything to be written exclusively for it.
- Place important keywords and other related terms at appropriate places.
- Do not go overboard with optimization.
- Write with audience in mind and SEO should be the secondary thought.
Content written for the two groups that we talked about above should not be mutually exclusive. You need to write content that meets the needs of both of them. This is not very difficult, all you need to do is practice.
Tags: Big Time, Converse, Cringe, Forum Posts, Game, Google, Handful, Keywords, Mindset, Paying Attention, People, Search Engine Bots, Search Engines, Sentences, SEO, Serp, Snapshot Feature, Standout, Watch Videos, Writing Process
One of the best ways to ensure that you become “unfireable” at your job, is to make yourself stand out from the rest of the endless rabble of employees. If you work at a big corporation, you’ll find that most of the people around you are fairly dead eyed at work, just doing enough to get by and keep their paycheck coming, and with that sort of ‘competition’ it’s really not as hard as you might think to make yourself look all the better. The first step is just keeping yourself motivated. You have to be able to decide, and commit to working hard all the time, and always doing what you can to further your position with the company. This may mean more of a workload on your part, but the time you put in today will pay off dividends tomorrow.
Keep yourself motivated, and keep on top of your assignments. Finish your projects as quickly as possible without compromising the quality of the work you’re putting out. A fast turnaround time, especially faster than the boss expects, is a great way for the higher ups to start noticing your name on these projects. Being faster than your coworkers to turn in a project, and especially if you can keep up the same quality your boss would expect, ensures your boss will start remembering your name before anyone else‘s.
Take advantage of opportunities to do work that you may not even be required to complete. If your boss offers something that isn’t necessarily in your job description/department, do it anyway, and give it your best. This shows initiative, and commitment to the company, both of which make you a standout performer the next time your boss is considering who may need to be leaving the team because of cutbacks. The last thing your boss will ever want to hear is “that’s not in my job description”, remember that, because that response will make you look terrible.
Finally, lead as much as possible without stepping on your bosses toes. Become a standout performer by taking initiative and helping your coworkers as much as possible. The more that you help others around you, the more your skills will be noticed, and the better they will appear.
Tags: Boss, Coworkers, Dividends, Fast Turnaround Time, Initiative, Job Description, Paycheck, Rabble, Standout, Toes, Ups, Workload
