27 May 11 How to Write an Effective Newsletter?
An effective newsletter is not just flawless English, error free grammar and mechanical style. It’s a lot more. A newsletter has to be interesting, relevant, and informative. Here are some useful tips for your help.
Content has to be powerful
Newsletter is totally dependent on its content and its relevance. Know what you wish to say, followed by the art of saying it. Know what you wish to convey in a specific month of the year. Suppose you are a restaurant owner and you wish to promote your mocktails during summer, then convey the same in that month’s newsletter. Pick up a topic each month and relate it to your product or service.
Know your audience
Define you target audience before starting with your newsletter. Know demography, psychographic construct of you audience. Knowing more about them will help you to develop content of the newsletter while keeping tone, manner, and mood of the newsletter apt. Suppose you are selling an anti-ageing crème to the middle aged women, you should know how to approach them, what should be your style of communication and the like. You can’t afford to lose their interest because of inappropriate style.
Claims come with research
Don’t make big claims without supporting source of facts. Do ample research before making statements. This way you will not land up into problems too. Include facts, statistics, graphs, expert opinions, quotes supporting your research. Such data always build credibility. But don’t forget to mention the source.
Interesting heading
It’s good headlines which instantly draw attention towards the newsletter. Make sure the headline is extremely hard hitting and catchy, evoking curiosity. To make newsletter easy to read break the content into few paragraphs with sub headings.
Audience friendly lingo
Make sure your newsletter has audience friendly, easily comprehensive language, which people can relate to. Avoid technical jargons, too long sentences.
Proofread is important
A newsletter filled with grammatical errors, spelling mistakes is highly avoided. Apart from the writer, ask someone else to do the job. Mistakes show writer’s lack of concern, interest, and unprofessionalism. If a brand is laughed at, it is hardly taken seriously. So avoid this.
Now get started with it.
Tags: Credibility, Curiosity, Demography, Free Grammar, Graphs, Heading, Headings, Headlines, Lingo, Mechanical Style, Middle Aged Women, Mocktails, Month Of The Year, Paragraphs, People, Relevance, Restaurant Owner, Sentences, Statistics, Target Audience
16 Jan 10 Improving Your Google PageRank
Increasing your Google PageRank is extremely important if you want your website to appear in Google searches more often. Google’s PageRank feature is how Google will judge your website. Your PageRank is based upon how many quality websites link to yours, thereby determining your sites importance from these statistics. If you want your site to get more Google search attention, you have to have a decent PageRank.
So the best way to approach improving your PageRank, is simply by getting your website out there. Network and exchange links with as many like minded sites and businesses as possible. Try to search out sites with higher traffic volumes, and higher PageRanks, as these are the more likely to increase your individual PageRank. The more quality websites that link back to yours, the better Google will view your site. The importance of networking just can’t be overstated. That’s your internet bread and butter, and the better networked you are, the better your website is going to perform.
Remember to use SEO (search engine optimization) for everything you write, as this helps with all things regarding Google. Your PageRank is also more likely to be higher if you make effective use of SEO. It will increase search engine success, and the popularity of your site. Both of which you need to build your Google presence, and therefore your website’s overall presence.
But also remember that improving your Google PageRank isn’t as likely to increase traffic as SEO. Just because your site has a higher PageRank, does not mean that you’re the most likely to pop up first with a given keyword. The only way to make that work is SEO and linking to as many other popular websites as possible. These will also build your PageRank, and should remain your focus for building website traffic.
Tags: Bread And Butter, Focus, Google, Google Pagerank, Google Search, Google Searches, Higher Pagerank, Importance Of Networking, Networked, Popularity, Presence, Search Engine Optimization, Search Engine Success, SEO, Statistics, Traffic Volumes
03 Sep 09 Stand Out At A Meeting
Meetings are a fantastic opportunity to make yourself shine at your job. They serve as your chance to show your ability in front of people that might otherwise be unaware of your potential. Usually it’s only your direct boss that gets a real feel for what you can achieve. But at a meeting, most times you have a chance to make yourself known to the people higher up on the ladder. So clearly, thinking of a meeting that way, each one is a vital chance to make a name for yourself at your company. Here are a few tips to help you do just that:
1. Research, research, research. Make sure you know the in’s and out’s of every single detail of the meeting. Make yourself an expert, so that if you have visual aides during a presentation, you know all of them without having to look. Or if there are packets of statistics to be used during discussion, make sure you know the important stuff like the back of your hand. Knowledge is key to presenting yourself as a valuable, informed employee.
2. Participate in the meeting by offering useful information or helpful suggestions. Don’t try to take control of the meeting, as the idea is to get yourself noticed in a good way. Coming off as a control freak is not your aim at all. So just offer positive insight whenever the situation presents itself. But don’t try to force yourself into every open dialogue.
3. Show up a few minutes early to the meeting. This shows preparedness every time. Nothing makes you look worse to the big wigs than showing up to a meeting involving them late.
4. Follow up on anything that you promised during the meeting immediately. If you said you’d deliver a report after the meeting, make sure that it’s the first thing you do afterward. Nothing makes you look worse than when you promise something and don’t come through. Always keep your promises, especially when they were made in front of a room full of people.
Tags: Aim, Boss, Control, Control Freak, Few Minutes, Hand Knowledge, Insight, Job, Ladder, Open Dialogue, Opportunity, Preparedness, Presentation, Promises, Research Research Research, Statistics, Visual Aides, Wigs
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