These days everybody is on social networking sites, especially Facebook and Twitter. And so are the brands. Every brand wants fans, followers and millions of online prospects. So these days, brands rope in digital marketers to popularize the brand further on internet, and make the most of social networking benefits. But at times marketers themselves try hand on the same and commit few common mistakes, as discussed below.
Too many pages for a single brand
At times marketers wish to draw more and more followers and create multiple pages, to reflect omnipresence. Imagine Mc. Donald’s having 10 Facebook pages, how many of them will you follow? One or two at the most and that too if it is localized, suppose it says Mc. Donald’s (Japan) or something like that. But soon you may start getting too many updates from both and eventually stop following one of them. Thus to stay on the safer side, create only one page for your brand, people are not on social networking sites solely for you. You will have more number of followers in such case.
Too often updates
At times being a beginner and too excited about the whole thing of social networking brands end up doing too frequent status updates, like changing status message every couple of hours. Don’t forget such things are always annoying for the followers who find their home page cluttered with your messages, and if they end up liking or commenting for any of them, then they may get endless number of notifications from the same. Do not do this. No one wants a cluttered page and full of brand messages. Remember, that person added you since likes you, not to get annoyed with you. So instead of torturing with brand messages, keep updates not more than twice in a day.
Do not talk just for the sake of talking
It is often seen marketers fail to think what to talk on a particular day and eventually end up talking senseless things and write updates just for the sake of writing like ‘Hello, Good morning. How are you all’. How many people will be interested in such a message coming from a brand? A handful may be, since they may have nothing else to do in life. So instead of writing rubbish things, write something which adds value, draws interest and attracts the followers. You may write a status message talking about special discount or latest achievement or the new advertisement you are coming up with or the new outlet you are about to open. You can also conduct polls and contests. Ask for suggestion on some products which always draw lot of attention. If there is a good incentive people are all the more interested in such activities.
These are some major mistakes brands often commit. Stay away from these.
Tags: Brand Messages, Endless Number, Fans, Followers, Imagine, Japan, Marketers, Mc Donald, Media Marketing, Notifications, People, Prospects, Rope, Safer Side, Sake, Senseless Things, Social Marketing, Social Networking Sites, Status Message, Status Updates
Celebrity is addressed as a ‘celebrity’, since he or she has already witnessed soaring popularity meter, draws maximum eyeballs and makes heads turn wherever he goes, asks for huge bucks even for a five-minutes show and even his slightest right or wrong move creates wave all over. But still, celebrities are confronted with constant threat of being replaced by a rival or new entrant or being forgotten by the people. Since people are too technology savvy these days, Internet is one good medium to come close to the people and keep up the popularity among fans and followers.
Here are some popular ways of celebrity promotion on Internet.
Own a Facebook page
There’s no other social networking site as powerful, as popular as Facebook. To reach out to the fans and keep them updated with the latest work a celebrity can own a page. It’s a great way to increase the fan and follower base. Just by putting a ‘like’ button the celebrity can achieve millions of followers. A celebrity can post his or her latest pictures, events to attend, achievements, recent offerings and work and all on his page, for the followers to cherish a piece of the celebrity’s life. A celebrity can also treat his fans and followers with regular status updates, reply to comments and frequent updates. It’s a great way to keep up the popularity high. One can do every bit of Facebooking from a mobile phone.
Twitter is magical
Twitter is one more platform to build up a huge base of followers. Twitter also offers high credibility by authenticating a celebrity with verified member status. Twitter is a great tool to let the world know what the celebrity is doing every moment, where he or she is heading to, what he is eating, whom he is meeting, what’s his plan for the day, whom is he dating and partying with. Such updates keep fans hooked onto Twitter, staying in touch with every bit of the celebrity. Twitter also allows celebrities to post personal pictures and upload posts immediately, even from mobile phone.
Blogging
Personal blog is one more personalized way of a celebrity to reach out to its fans and followers. Regular blog posts are a must to keep up the interest of its visitors. It’s like reflection of a celebrity where he or she can freely express his thoughts, ideas, goals, dreams – anything under the sun. Blogs are highly interactive as readers not only read actively, but also drop comments and come back regularly.
Tags: Celebrities Pictures, Credibility, Eyeballs, Facebook, Facebooking, Five Minutes, Follower, Followers, Frequent Updates, Internet Celebrity, Member Status, Mobile Phone, Offerings, People, Popularity Meter, Reply, Social Networking Site, Status Updates, Tool, Twitter
Twitter is the best thing that has happened on the Internet in the recent years. In just 140 characters it has changed the way we communicate. Its 140 characters have also forced the giant Google to remap its strategy, and redraw its SERP (search engine result pages) — Google said it will include social media status updates as well, and to take share of this [micro blogging wonder] end it also launched Buzz.
This is what twitter has done to the giant, and it will also help you a great deal in searching for a job. In this part, I will tell you how you can brand yourself on twitter, and how it will help you.
Customize your profile
The best thing about twitter is it allows you to create a custom profile for your twitter account. You can choose whatever background you want for your twitter profile. Twitter background provides you a wonderful opportunity to brand yourself. Your profile page should speak volume about you.
Theme-based design
Do not choose just any background. This will not do any good. Always remember a good design begins with ideation. With finding a theme for the design. When I say theme I meant what is that one thing that you want to convey to the viewers of your twitter profile. Begin with writing down the points you want to convey until it boils down to one or two core points that you must convey. This will be the essence of your twitter profile.
Now think of a design theme of the blog based on the core you have found.
Designing background
Start designing a background based on the theme you have found. To find the dimension of the background, you can search Google. I do not suggest reinventing the wheel. Just conduct a Google search and you will find a twitter background template.
This is it for now. Go ahead and customize your twitter profile to impress your prospects.
Tags: Ahead, Background Search, Background Template, blog, Core Points, Custom Profile, Customize, Essence, Google, Google Search, Job Search, Prospects, Search Engine Result, Search Google, Searching For A Job, Status Updates, Twitter, Wheel
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