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20 May 11 Tips for Writing Radio Commercial Script

Writing radio commercial script is indeed a creative task and one of the biggest challenges since it’s entirely dependent on audio input and sole imagination of the listener. The scriptwriter is often challenged by this mammoth task of immediately connecting with the listener, grab his attention, and send message effectively in a memorable way. It is indeed not easy, if you have not mastered the simple tips while writing radio commercial script here are some tips for you.

Use an appealing voice over, original and different

In radio advertising, the utmost important thing is the voice quality. To grab attention make sure you break the stereotype voice patterns, choose a voice over artist who has very original and different tone of voice, clear and good pronunciation. Do not choose voices, which replicate some celebrity or others. Original nice voice always gets through the ears. If you are using regional dialect, make sure the voice over artist is master in the same language, as foreign languages are not always uttered with flawless perfection. Variation is pitch is important too.

Stir mystery

Don’t preach or inform. No one is interested in your lectures on the radio. Take a symbolic route. Do not reveal the product at first. Stir mystery, build story, hike interest. Then reveal the solution at the end. You may take a complete symbolic route. It will keep listener glued to the radio and pay attention. When the advertisement is direct, straight on face, listener tends to avoid them more.

Don’t stretch too long

Radio itself is a passive medium, people do not pay active attention towards it; they listen to it while doing some work or relaxing and reading. Thus do not bore them with long advertisement, keep your script short, interesting and captivating.

Use sound effects

Plain boring voice over hardly grabs attention. Dramatize your commercial with sound effects. They make the commercial appear realistic, amusing, and complete. It makes your commercial expressive.

Repeat the brand name, but don’t exaggerate

Radio is audio medium, challenged by less attention and lack of visual aid; thus sending the brand name across is very difficult task. People often remember the advertisement however, fail to recognize the brand. As a result, you may repeat your brand name twice, but not more than that. Too repeated effort appears silly and boring.

Tags: Audio Input, Commercial Script, Creative Task, , Foreign Languages, , , , Mammoth Task, Nice Voice, , , Regional Dialect, Scriptwriter, Sound Effects, , Tone Of Voice, Voice Over Artist, Voice Patterns, Voice Quality

01 Mar 10 A Job-Search Guide to Help People Over 45 – XVI

From the last post of the series, we are talking about interviews and how it will affect a 45-year old person in getting a job. In the previous post, we discussed how you need to carry yourself in the interview. In this article, I will talk about breaking stereotypes, using your age as an advantage, and how to handle questions that are not legal. So, let us begin our journey.

Play your age and tell them it is an asset

You didn’t grow old sleeping. You acquired certain skills and a hell load of experience, which a young person can only imagine to have, but can never have until he or she reaches your age. Play this card well, and tell you interviewer that your age has given you the wisdom and maturity that comes only with age. Convince your interviewer that it will be an asset not a liability for the company.

Smack the stereotype on its head

Your young interviewer has many preconceived idea attached with your age, which you need to dispel. This is necessary, but do not do it violently. Be calm, composed, and in the best of your selves when breaking the stereotypes.

Handle illegal questions well

So what you have grown old now? So what you are 40 plus? It does not mean anyone can discriminate against you based on your age. It is a crime, and if you are given hint of this then either politely move to other question or ask the interviewer to not go in that direction. You can also consider legal action, if it does not stop on that.

You need to be careful when working on the above suggestions. A wrong step may land you in trouble. It is a fine line to walk.

Tags: , Asset Liability, , , Illegal Questions, , , , , , , , , Preconceived Idea, , , Stereotypes, , Young Person

08 Mar 09 Techie Advice | Be a Computer Nerd!

Dictionary.com’s second definition for nerd is:

an intelligent but single-minded person obsessed with a nonsocial hobby or pursuit: a computer nerd.

The internet has inevitably turned average people into nerds; the dot com revolution has become a single-minded obsession for most individuals, especially when we take into consideration its importance as a method of communication.  From submitting school assignments to applying for jobs or services, it is hard not to stay away from a computer.

The definition is a bit misleading now, with the advent of online social networks.  Being single-minded, or focusing on one topic, can lead to an oxymoron: the internet, and therefore computers, is a pursuit that is socially nonsocial.  People are using text messages rather than contacting others face-to-face, but they are still getting their messages to each other.  Just think of MySpace or Facebook.  Today, being a computer nerd is the best stereotype you could portray and you’ll definitely forget the stigma that the word “nerd” has carried in the past, once you realize that an IT freelance career can be profitable.  Now you might ask, “How can I become a computer nerd from the comfort of my home?”  A friend of mine is slowly becoming a computer nerd and honestly it isn’t that hard to do.  Here are some guidelines and free resources for your transformation:

  1. Install Linux first!  That’s what she did and I was surprised of how quickly she began to understand computer terminology.
  2. Play around with HTML.  There are plenty of online tutorials!
  3. Take a break and check out computer books at your library or read online articles.  If you choose the second option you’re probably already addicted to the internet (and you’re more of a nerd than you think!).
  4. Practice JavaScript and you’ll be well on your way to writing a program.
  5. Make your own website (and by that I mean, don’t use free templates!).  It’s fun to do and breaking the ice in this industry is as easy as registering your first domain name.  This is important because you’ll get more credit to your name as a freelancer who has a personal/professional website.  You can also use a free website and then use the custom HTML section to play around.  Make sure it redirects to your domain though!
  6. Once you got an idea of it all, volunteer your time!  Do something for a friend or offer a potential client a test page.  Recommendations are your best asset when it comes to standing out from the crowd (and it’s better than being charged to practice in someone’s class).

That is all for now.  Hope to see you joining the ranks of our creative profession.  Like it or not, you’re already a computer nerd just for having read this far!

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