These days reading habit has witnessed a diminishing fall among the younger generation. Well, blame it on lifestyle or availability of too many options nowadays kids do not like to read much and prefer television watching, Internet surfing and going to pub with friends over reading in leisure time. Libraries these days are vacant and mostly occupied by old retired people, as not much youngsters are keen to take membership. How to deal with such problem, when youngsters prefer Internet over a library? Here are some tips.
When youngsters are so frequent to Internet these days, make the most of it and use it as a medium to reach them and draw them to the library.
Build an interactive website
It’s very important to have your presence on the Internet, and tell your target group that you are not behind any globally renowned library. This will make your library appear updated, concerned about changing trend and demand. But building a website won’t be enough. You need to be different from others and the more interactive your website is the higher the chances you have to captivate the younger audience. You may make it interactive by keeping interesting down-loadable widgets, virtual bookmarks for eBook reading, puzzles, riddles etc.
Facebook can be a great tool
Since these days every person is on Facebook and it is such a rage among the young people, make the most of it. Make a page for your library and draw fans. Run contests for free gifts or discount on membership fee, discount for referring to a friend, free stationeries like bookmarks, stick on pads, pens etc. You may run interesting polls and frequently update status to keep your target group interested. You may also buy Facebook advertisement space and advertise your library there.
New updates
You may dedicate a section in your website called ‘News’ or ‘what’s new?’ where you can talk about the new additions in your library. You may send similar message through newsletters, blog updates and Facebook or Twitter. People should know that your library is not age old and outdated. Talk about new books in brief and the author’s details.
Issue a book and get a DVD free for 15 days
Youngsters are more interested in seeing interesting films, shows, soaps, documentaries than reading books always. Lure them with your audio-video collection and issue an extra DVD for next 15 days when issuing a book for home. This way they will remain more motivated to take home book and read within 15 days time.
What are you waiting for? Try these ideas right away.
Tags: Advertisement Space, Building A Website, Facebook, Free Gifts, Interactive Website, Internet Surfing, Leisure Time, Membership Fee, New Additions, Reading Habit, Renowned Library, Riddles, Stationeries, Stick Pens, Target Group, Time Libraries, Virtual Bookmarks, Widgets, Younger Generation, Youngsters
Newsletter is an effective tool for brand promotion, which people effectively use to reach out the regular and prospective customers. But at times, such newsletters are not warmly welcomed, rather are thrown to the trash by marking as ‘Spam’. Have you ever thought what makes a newsletter destined for the spam box? Here are some reasons.
Too often intrusion
A newsletter which keeps coming to the subscribers’ inbox frequently is a sheer disturbance for them. No one wants sales messages every day. Do not send newsletters so often. Keep a nominal gap between two consecutive newsletters.
Forced newsletters
At times desperate marketers send out the sales newsletters randomly and intrude into privacy. At times, if a person visits a website for some purchase or registers for membership, the website holder counts the person as interested in newsletter and keep sending newsletter even without due permission. Such acts are highly annoying and the recipients do not hesitate to mark such newsletter as ‘spam’ and throw to the trash bin.
Nothing so special
At times marketers assume a newsletter is good enough to induce sales and does not need any added attraction. If you are planning releasing monthly newsletter for your brand to the target group of customers, make sure your every newsletter induces prospects to buy. It can be certain amount of discount or free gifts or offers like ‘Buy 2, Get 2 Free’ etc. Or you may send out newsletters in case of a new launch or some occasion or festival related offer. If there is no such festival approaching, you may simply connect with the season and make the best of it. People open newsletters to find a new offer, not to find ‘Buy from us’ kind of messages. Thus a good newsletter is always thematic, based on some central theme or idea.
Too chaotic
A good design is very important for a newsletter. Even if you need to inform the prospect or educate about something, you can’t afford to bore him or frustrate with a long newsletter, with too much information and cramped breathing space. Keep words minimum, crispy yet attractive. Use good combination of color as per the theme. Layout should be neat with enough white space for the eye to move around easily.
These are the few common mistakes that newsletters carry at times and therefore are destined to be in spam box. Don’t let these silly shortcomings spoil destiny of your newsletter.
Tags: Acts, Added Attraction, Brand Promotion, Due Permission, Free Gifts, Gap, Intrusion, Launch, Marketers, Newsletter, People Find, Prospective Customers, Prospects, Registers, Sales Messages, Spam, Subscribers, Target Group, Trash Bin, Wit
There’s nothing like postcard marketing, as it hits the target market directly and that too at a small cost. Nice postcard marketing always brings in great rewards, recurring business, favorable image and high brand recall. Best part of postcard marketing is its extremely cost-effective nature. A good marketing strategy coupled with an excellent design can ensure successful postcard campaign.
Here’s a guideline for running a successful postcard marketing campaign.
Map your target audience and reach them
Mapping the right target audience is the most crucial part of postcard marketing. The marketer should know whom to reach. Once the target audience is mapped, it’s very convenient to figure out their taste and preferences, needs and wants. Thereby communication can be altered accordingly. Recipient can be individual person or a company. Don’t send postcards randomly to a big number of uninterested people. Even if your target group is small in number, stick to it and communicate effectively.
Always try to add an offer
Normal brand advertising is often ignored. People generally respond much better to campaign which contains attractive offers like – free gifts, free samples, free consultation, lucky draw coupons. The word ‘Free’ easily grabs attention of the reader. So always try to associate your campaign with an attractive offer. As for example a postcard saying ‘Get to know your skin type. Call us today for a free expert consultation and guidance’ gets more effective response than a campaign saying ‘Skin Expert, call @ XXXXX’. An offer adds spice to the campaign and draws in huge number of phone calls and email responses.
Use effective words
An effective hard-hitting headline, call to action words and signing off lines like ‘last date of sending entries’ and the like deadlines are must for an advertisement campaign. These words not only grab attention, but also arouse interest and help in purchase decision. An effective headline is soul of a campaign, grabs attention in the first look. A call to action word like ‘Buy now’ guides one towards the end decision and act as incentive. Do not use difficult words; rather stick to simple yet effective words. You can also include a deadline, like till when the offer will be valid. It sets an urgency to react.
Take care of the design
A good marketing campaign is often marred by a poor design. A good design not only grabs attention, but also makes the reader concentrate in the postcard and preserve it for long. An exceptional design innovation can make the campaign instant popular.
Do a test run and repeat if it works
Once the campaign is ready, test it in a small market. If the trial goes fine, launch it all over your market. If it brings good response and revenue repeat it again.
Tags: Advertisement Campaign, Excellent Design, Expert Consultation, Favorable Image, Free Consultation, Free Expert, Free Gifts, Good Marketing, Last Date, Lucky Draw, Marketer, Marketing Campaign, Marketing Strategy, Postcard Campaign, Postcard Marketing, Purchase Decision, Skin Type, Target Audience, Target Group, Target Market
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