A TVC storyboard is a shot by shot representation of a television commercial. It’s broken into frames, while describing the visual and audio input below each frame. It makes easier to visualize the ultimate film and makes filming easier for the director too. It can be hand-illustrated or photographed version. Choice is yours.
Here are some technical aspects of TVC storyboard.
Frame each shots
A film is a composition of various individual shots. Collaboration becomes a film. So visualize the film, divide it into still shots. Each shot should be in flow depicting the story to be communicated.
Describe each shot
Just image isn’t enough. Describe each in text, just below the shots. Describe the place, ambience, action, character, expressions everything. Put the dialogues within quotes clearly mentioning who is talking to whom.
Audio input
Each frame comes with an audio input. It’s rarely blank. If not always a music or jingle, there may be some sound effects (SFX) in the backdrop. Sound effect can be anything like a glass breaking sound, or a sudden scream or sound of rain. You may also have a voice over (VO) in the backdrop. If your story demands a voice of over from the backdrop conveying brand benefit or story narration write MVO for a male voice over and FVO for a female voice over.
Product Window and Brand Window
In a television commercial there has to be a shot, which talks about the product and shows its functionality. Such window is called a product window. Products requiring demonstration generally have such product window. Generally most of the films finish off with a brand window, displaying brand logo and brand tagline.
Super
Whatever text is displayed on the television screen is termed as ‘Super’. Whenever you wish a text to appear on the screen – be it your main message or brand’s sign off message, mention ‘super’ before the text you wish to display on screen.
Camera angle and camera movement
A television commercial is incomplete if you don’t mention the type of shots and type of camera movement. It can be mid shot, wide shot, extreme close up – as per your script’s demand. Also mention how you plan to move the camera – pan or zoom, tilt or still shot. Mentioning camera shot and movement will make it easier for the director to convert your storyboard into film.
Now start making your storyboard.
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Movie, novel, essay, poem, and drama are the pillars of literature. Hence, like any other art form, the more you know about the craft of movie making, the better your experience will be watching it. Hence, we write movie reviews. Writing a movie review can be challenging for even established writers because a movie review is not just about writing eloquently or critically about plots and sub-plots of a movie, or its characters. A movie review is much more than that. The purpose of a movie review is to inform readers about what a movie is about, how it is made and who all worked to make it. The goal of a movie reviewer should be to teach the audience as much about the movie, and the different techniques used in the movie as he could without letting out critical details of the movie.
If you are just starting out your journey of writing movie reviews then having an organized list of elements to look for while writing a movie review will be very much helpful. In this post, I am going to provide a list of elements that you should look for while writing review for a movie, but before everything else, watch the movie of which you are planning to write the review. Once, you are though with the movie and the popcorn, it is time to see which all elements you need to analyze the movie against. The elements of the movie review can be classified into three broad categories. One is plain informative like who is the director, when it was made, who are the actors etc., another is qualitative or descriptive, and the third one is technical aspects. Below is a complete list of elements, you need to keep handy while writing a review.
Informative
1. Name of the movie
2. Year of release
3. Actors
4. Director
5. Certification
6. Running time
7. Genre
8. Awards
Qualitative or descriptive
1. Intended Target Audience
2. Story line
3. Sub- plots
4. Treatment of the story
5. Major characters
6. Minor characters
7. Structure of the movie
8. Narrative technique used
9. Sue of turns and twists
Technical aspect
1. Lighting
2. Music
3. Cinematography
4. Camera use
5. Transitions and editing
6. Mood
7. speed
Warning: In essence, the movie review you have written is your opinion of the movie. Keep this in mind, and while writing a review, do not get tempted to reveal the complete story line. Your purpose is to give only the details that can help the readers of your review to form an opinion about the movie, not to retell the story of a movie.
Tags: Art Form, Classified, Complete List, Critical Details, Elements Of A Movie, Elements Of A Movie Review, Genre, Journey, Line 3, List Of Elements, Literature, Movie Actors, Movie Popcorn, Movie Reviews, Novel, Pillars, Poem, Running Time, Target Audience, Technical Aspects