ITList Information Technology Blog » Testimonial http://itlist.com Current IT field related information Mon, 27 Dec 2010 04:35:43 +0000 en hourly 1 http://wordpress.org/?v=3.0.2 How to Find a Genuine Recruiter on Internet? http://itlist.com/how-to-find-a-genuine-recruiter-on-internet/ http://itlist.com/how-to-find-a-genuine-recruiter-on-internet/#comments Wed, 15 Dec 2010 11:24:00 +0000 bikram http://itlist.com/how-to-find-a-genuine-recruiter-on-internet/ Internet is not only an engaging medium, but also a paying medium for many. It brings bread and butter for many houses, depending on Web based work. Internet is certainly a blessing, but its nature is again a challenge for the medium itself. Many people work together on Internet through mails, chats, voice chats without even knowing each other personally. Such relationship works on trust. There are many cases where the employee is c heated by the recruiter and faces immense loss. Don’t let it happen to yourself. If you can’t ensure 100%, you can still ensure till a much extent about getting hired by an authentic recruiter.

These guidelines may help you.

Take help of a medium

When you are new on Internet and don’t know which recruiter is trustworthy approach recruiters through websites. Many freelance websites take responsibility and ask employees to file a complaint against recruiter when cheated or abused. When approached with the right set of proofs they also ban the recruiter from its website. Find such websites and look for work over there. Make sure you communicate only through the website and you have all communication history stored over there. Once you work with a client and think he is good enough you can work with him in future, while communicating directly.

Read testimonials or search by recruiter’s name

When you are working with a client for the first time, make sure you get the maximum information about him or her. Don’t fall for a new client easily, choose an experienced recruiter. Read all testimonials or reviews about the recruiter on the website. See what past employees had to say about the recruiter – how many thumbs up and how many down are there. It may be an eye opener for you. If there’s no testimonial or if you have some doubt and wish to know further search his name on search engines and find out more about him or her.

Ask for required detail

If you can’t become too personal with the recruiter for work sake you can definitely ask for some personal detail like – full name, contact number, city, mail address, communication mode etc.

Make things clear

Never take things for granted. Whatever terms were discussed make sure you have a proof either on Internet history or you both sign a mutually agreed upon contract paper. Discuss about nature of work, specific requirements, deadline, mode of communication for clarifications, mode and terms of payment etc in advance.

Ask for some advance payment

Don’t feel shy to ask for some advance money before you start working together. It will keep both of you feel assured, happy and motivated. You may take 25% of the total work in advance, 25% after submission of first draft and the rest of 50% after final submission of work.

Now, finding a trustworthy recruiter won’t be difficult anymore.

]]> http://itlist.com/how-to-find-a-genuine-recruiter-on-internet/feed/ 0 What are the various parts of a Print Advertisement? http://itlist.com/what-are-the-various-parts-of-a-print-advertisement/ http://itlist.com/what-are-the-various-parts-of-a-print-advertisement/#comments Fri, 04 Jun 2010 17:33:00 +0000 bikram http://itlist.com/what-are-the-various-parts-of-a-print-advertisement/ Print ads are of various types, shapes, sizes and most importantly they are crafted in various ways. It’s the concept, visual and copywriting of an ad which makes it draw thumbs up or face thumbs down. All advertisements strictly work on the principle of AIDA – i.e., it grabs attention first, generates interest slowly, as reader moves towards end of the ad his desire to purchase is stimulated and at the end he is convinced to take action i.e. purchase decision.

Print advertisements typically involve several parts.

Headline

Headline is the most important element of a print advertisement. If it fails to grab attention of the reader rest of the things just go unnoticed. Headlines may appear on the topic or mid or side of the advertisement. Most of the times it is used above the picture, as it’s believed that pictures grab attention faster than the text. The headline may be the strongest part of the advertisement or may be secondary to a strong visual. A perfectly crafted headline could entice lot of interest and excitement about the ad. Headlines can be of many forms – statement, question, issuing warning, testimonial, news sort etc. It should relate to its target audience. It may use emotional or rational or moral appeal to convince the target audience.

Subhead

Generally, subhead comes just below the headline. It is an answer or support to the question or curiosity that the headline evokes. The subhead ideally talks about the product benefit, carries the mood set by the headline and expands upon the headline idea.

Bodycopy

Bodycopy follows the subhead. This part generates the detail information about the product, highlights product features and key benefits, rationally provides supporting facts or quotations, convincingly establishes superiority of the product and stimulates the desire to purchase.

Artwork

There are various types of visual elements of an advertisement. It can be in any form – photograph, hand-drawn illustration, graphics. An ad may have a single strong self explicit visual or many pictures instead of one. Some advertisements may have no visual in it, but carry few visual elements like decorative border or bullets or a shape. Often visuals carry captions below them like ‘Before’, ‘After’, ’20 years ago’. Such captions help the illustrations to put the message across.

Closure

End of the advertisement is not to be ignored either. This is the part which provokes action that is purchase decision. Closing idea should be striking. It should put the motivation to buy. Several closing ideas can be used like – ‘act now’, ‘visit our dealer’, ‘send enquiries, ‘buy now’, ‘hurry before the stock ends’, ‘limited stock, rush now’ and the like.

Contact information

An effective ad should always carry contact information like – logo, brand name, address, phone numbers, road direction, website url etc. Such details are generally furnished towards the bottom of the ad.

Extras

Certain promotional advertisements may also carry extras like – tear-out coupon, free sample attached, business enquiry form.

Print advertisements have always remained a major tool of communication. Print ads have great impact on the target audience as it brings along credibility, long life and detail information.

]]> http://itlist.com/what-are-the-various-parts-of-a-print-advertisement/feed/ 0 How to Write Crowd-Pulling Headlines Part -II http://itlist.com/how-to-write-crowd-pulling-headlines-part-ii/ http://itlist.com/how-to-write-crowd-pulling-headlines-part-ii/#comments Fri, 26 Jun 2009 03:28:06 +0000 bikram http://itlist.com/?p=1418 In the last article, we discussed some of the headline strategies to use to retain the interest of the visitors in the blogpost or article you have posted in your blog. Continuing from where we have left, in this article, we will talk about some more crowd-pulling headlines writing strategies. As said, headlines are the magnet that pulls the visitors, and the quality of the headline (strength of the magnet) will determine the amount of time the visitors spent at our websites.

How to guides

How many times have you searched the Internet to find information on tweaking or fixing errors your operating system or software, or fixing your broken car speaker, or to know about buying insurance, etc.? Each time you search for some information to help you do something or decide something; you are searching for How to Guides. Why not help your visitors by writing such helps in a proper “how to…” style?

Example:

  1. How to Find a Right Cell Phone.
  2. How to Clean your Carpet.
  3. How to Fix your Drycleaner.

Best of/Top 10

Best of something or top ten something is a big attention drawer. Using this type of headlines will pull more visitors to your site then you ever expected. More often than not, the article or blogpost falling under such headlines are written in a list format.

Example:

  1. Top Ten Benefits of Yoga.
  2. Best Antivirus of 2009.
  3. Top Ten Videos of 2009.

Tell the benefits through outright headlines

Sometimes, being direct helps a lot in retaining visitors’ attention. Tell the visitors directly about the benefits he you are going to talk about in the following article. Outright or direct headline can also be used to make a bold statement.

Example:

  1. Piano lessons in 30 Days.
  2. Make Free Calls Anywhere in the World.
  3. Work from Home & Earn Six-Figure Income.

Testimonial Headlines

Testimonials are the best way to state the benefits and sell the product. Advertisers have known this, since always. No wonder there are so many testimonial advertisements in newspapers and television. By using a testimonial headline for your blogpost or article, you will reap the same rewards that advertisers have been reaping for ages.

Example:

  1. I Lost 30 Pounds Using This Secret Formula, You can lose too.
  2. At First I did not Trust Him, BUT He is the Best Insurance Advisor.
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