Your copy or content has to perform in this chaotic world. Wouldn’t it be too much to ask your content to do without providing it the weapon necessary to cut through the clutter? Those weapons are scannability, keywords, and short paragraphs. You need to keep following things in mind when writing for the web:

1. Keep the paragraph short. You are not creating a literary piece, so there is no need to make the paragraphs long. 3 to 4 sentences long paragraphs are enough.
2. Divide your articles using headings and subheadings.
3. Use important items as bullet points.
4. Use keywords in H1, H2, H3, and other heading tags.
5. Use primary keyword as early in the title as you can.
6. Use important keywords in the first 50 words, or at least in first 100 words.
7. Use headings and subheadings to communicate key ideas.
8. Use standard font in the blog or article you post on your website, so that most of the people can read the items.
9. You can also insert images and tables in an article or blog post to make the article scannable.
10. Keep the sentences shorter.
11. Do not confuse your readers by addressing too many issues in a small article. Keep it simple.

Your article or blog post should be constructed in such a way that your audience gets the central idea in the first 30 seconds. This is the amount of time one has for any online item. The visitors may stay longer if you succeed in retaining the audiences’ attention within this time limit.

For an experienced writer the choice had not been very difficult, as he or she would have easily said no, but for a new writer who has very little to show to the clients in order to get work, it is not all that easy. And if you are on the same boat that I was on in the beginning of my career then you must be getting frustrated and all the weird feeling about freelance writing career.

Before you succumb under the burgeoning number of clients asking for free article, you must consider the following:

It is hard to convert a free client into a paying one

Once your client tests the blood (free blood), he is not going to pay for your service, even it means he will lose you. If you think, therefore, that you will be able to charge your client after giving him a taste of your blood then I am sorry to say this is not going to happen.

Free for how long?

This is the first question you should ask your client who asks you to do the writing for free. No one can write unlimited articles for free – it doesn’t matter how much free time one has, and even how bad one writes. You need to talk to your client and ask him what the preconditions for getting paid are. Ask him how long you need to write for free before he starts sending out checks.

Well, I cannot say how many articles you should write for free before asking for payment. It all depends on how far you can stretch it. If you ask me, I have never written more than 200 words for free. That is enough to show my client if I can write or not.

It builds portfolio

This is the one thing that always plays in the back of every new freelance writer’s mind, and this is what makes us accept the offer to write for free. But there is a limit to everything, so do not keep on writing to make your portfolio heavier and heavier. After all, who needs to look at your 100-page page portfolio before hiring you?

What will you get in return

The worst possible deal for a freelance writer writing for free could be to write under someone else’s name. Do not accept a free writing offer that does not allow you to put your name in the author’s box. This will not do good to you.

Deciding whether you should write for free or not is on you. I will refrain from giving unsolicited advice, as I do not know your situation. But I will recommend considering each of the points discussed above before saying yes to write for free offer.

You do not need any experience to start with your freelance writing career. All you need is writing ability and determination to make it big. You need a lot of determination because I know many freelance writing aspirants who left the field just after a handful of failures.

No, it is not tough to break into this career, but it takes time before you start making significant sum of money. Initially, the growth rate may be slow, but eventually it will pick up. This is not the right career choice for those who want overnight success, as success comes slowly. I think it happens in every legit field.

What role does experience plays?

Although it does not matter if you have any experience of writing or not, but experience does play a part in your freelancing career. Experience does two things:

1. Get you higher pay rate.
2. Help you complete the assignment in significantly less time.
3. It also helps you know beforehand how much time one project will require. You can use this knowledge to properly bill your clients.

Lack of experience will only result in lower rate and more assignment completion time. And I think, when starting out you can adjust with this. Do not give up, if your rate doesn’t increase in a month or 2 month or may be even in 6 month because the more time you are spending in this career the stronger is the chance of your success. Do not quit it now.

And who said you do not have experience?

Even if you have not written professionally, you must have written a lot of stuff—term paper, assignments, school and colleges essays, or even for school or college publications. Won’t you call it experience? I certainly will. After all, writing is writing is writing, no matter for what you write.

In terms of writing ability, you may already have what it takes to make it big in the freelance writing. If you are not sure then show your written pieces to someone whom you know is good at writing, and go by his opinion. If he says you need improvement then work on it. Nothing is here that you cannot do. All you need is sheer determination. Keep pushing, you will soon be there.

For your free writing success!

One of the great attractions of the Internet, in all its facets, is that it allows us to observe without being observed. A behavior that some qualify as’ voyeuristic ‘can be identified in the “innocent” and increasingly common practice of anyone who surf the World Wide Web, for any purpose. Anyone seeking information specialist, who reads the newspaper, who visit a page erotic or pornographic or who sailed without any destination tend to experience the power of stillness do and see without feeling watched. Few believe in the possibility that his steps are not as secret as imagine. The computer monitor becomes a window to a world that is paralyzed before our eyes and does not have the audacity to ask. The apparent calm that gives absolute privacy, together with the strength and the vastness of the Internet are good arguments for enjoying the Network in all its glory and without strings attached.

However, there is something that many users ignore: the ‘footsteps on the path’. There are plenty of ways in which our ‘footsteps on the path’ reveal information about ourselves. To launch an Internet connection means that a stable link between two points. One, the visible, is the destination point. Another, which is often ignored is the point of origin of the connection. Without going too far in technicalities or exceptions, we will say that the point of origin of an Internet connection is the IP address. The IP address of a computer connection (the computer, modem, phone line …) is fixed in much of the time. In other varies slightly, often due to the type of supplier that has been hired (dynamic IPs). The IP address is unique and identifies the origin of the connection. The IP address, therefore, is the minimal information provided by any user to connect to the Internet. Minimal information that can lead enrolled some more data, such as the organization or country of origin. These are the ‘footsteps on the path’ that nourish any hits put on a website and that slightly more exploited, used, for example, to develop more comprehensive statistics that generates a counter-type ‘Net stat’ that can be in any personal page for free.

The fact ‘grant’ this information need not be feared, but that can be used for ‘benign’. This is the base from which he worked on the project “The web sociable” at MIT (Massachusetts Institute of Technology). Despite the fact that his project did not have the acceptance and success that their designers, Judith Donath and Niel Robertson, imagined, “the Web sociable” was an interesting idea, as it sought to exploit such information to Web sites that want to participate the initiative proved much more socially interactive: that the visitors would coincide simultaneously on a website could establish connection between them. Since a good part of the websites exist to provide information on very specific aspects of interest in this project is designed around software applications that took advantage of the data provided by the IP address for users to know if there were more people consulting page simultaneously, and opened up the ability to chat with them. Thus, browsing the World Wide Web became a little less lonely and more collaborative, allowing users could help each other to find what they were looking for, exchanging views, ideas and tips. An implementation date of these ideas is the software ‘ODE’ (see the list of addresses).

Another example of how the surfer is leaving his footprints behind his supposedly anonymous walks by the World Wide Web is the functioning of the so-called ‘cookies’. The base model of cookie is a text file that is entered in the user’s computer by some websites you visit it. Since they are only text files, they can not contain viruses or damaging the system. In any case, are clear limits to the privacy of the environment, since it works by compiling and organizing your personal information? Many cookies, the so-called ‘persistence’s’-usually configured to stay on a user’s system for months or even years. The cookies contain information on previous visits that the user has made to that page and this information can be more or less abundant, depending on the use that he wants to give. In this way, can consist of a simple invisible code assigned to each visitor to account for how many users turn to page after it has been discovered, purely for the purpose of internal control and calculation or it could be a long list of data that have been supplied to the website with a detailed recounting of page views, personality profiles, or objects purchased by the user is interested, and so on.