26 Jan 10 Using Google Adwords To Drive Traffic
Using Google Adwords to drive traffic to your website is a great idea. But there are also a lot of pitfalls that can harm your campaign, and cause all of your efforts to fail. Using Adwords is somewhat a fine tuned science. Google Adwords allows you to pay a nominal fee via Google’s service, for every time a webpage reader clicks on your advertisement. Your ads will go on corresponding pages that relate to your content, based upon which keywords you choose. The main thing to understand about Adwords is that you want to carefully target your campaign, otherwise you run the risk of paying for clicks that aren’t worth the money.
-Using too many keywords is one of the number one mistakes that many Adwords users make. You want to stay away from generic keywords, and stick only to keywords that directly pertain to your ad. Otherwise you’ll have a lot of clicks from readers that were misled, that don’t amount to anything.
-Remember to use your relevant keywords in your ad title and description. A big mistake is forgetting to do this, and then you have an ad that doesn’t seem to pertain to what a reader is currently surfing. The whole point of Adwords is to hitch onto keywords on other sites for your ads. Leaving those keywords out means that your ad is less likely to be noticed.
-Walk that fine line between clarity and keyword density. Your keyword should be prevalent so that any searchers have no trouble running into your ad, but don’t overload your statements so that the keyword is senselessly repeated too many times.
-Always track your results, if one keyword set up isn’t working switch to a different one. There’s no sense in continuing a campaign that hasn’t been fruitful. That’s just beating a dead horse. Instead, try different things if you’re not seeing the results you want.
Tags: Advertisement, Adwords, Beating A Dead Horse, Big Mistake, Clarity, Density, Different Things, Drive Traffic, Google, Money, Pitfalls, Relevant Keywords, Risk, Science, Searchers, Target, Traffic Website
09 Dec 09 Improve Your Website’s Google Ranking
Getting more traffic to your website means improving your site’s Google ranking. If you don’t rank well with Google, chances are your site is going to be buried behind thousands of others that have higher rankings. The only way to get your ranking higher, is to play by the rules, and satisfy all of Google’s requirements to the best of your ability. Here are a few ways you can do just that.
One of the key factors in how Google ranks a website, is how many other websites link back to your site. That means networking. Networking is an long established tool to build website traffic. The more websites you find that are similar to yours, that are willing to exchange links, the higher your traffic is going to become. Google ranks how well you are networked, and rewards those who network effectively.
The IP addresses of websites linking back to yours also has an effect on Google’s ranking system. The more different IP’s that link to you, the better. Multiple links from the same IP aren’t really factored in, as they could be considered duplicates, or falsified links.
Keyword density is also of high importance. You want to use as many keywords as possible, without letting the quality of your content suffer. The more keywords you have that relate to common searches, the higher Google is going to rank you. As long as your content applies to what searchers type when searching, the more Google is going to be partial to ranking your site highly.
Make sure that you properly format your page titles to incorporate keywords. Google puts a huge importance on what sort of keywords are in your title. So make sure you use the important keywords that are specific to the topics you are touching upon. Don’t be too generalized, and use specific terms that relate to your website, and what readers would be searching for.
Tags: Build Traffic, Build Website, Density, Google, Google Ranking, Improve Ranking, Incorporate, Ip Addresses, Keywords, Networked, Networking, Page Titles, Rewards, Tool, Traffic Website, website traffic
