If you have a website and thinking of getting its logo done, let me tell you website logo designing is a specialized job, which calls for understanding of the medium ‘Internet’ besides skills required from a graphic designer. Website logo has to bear essence of the website and express millions of words. It not only has to be appealing, but also technically sound so that it doesn’t take too long to get loaded or to become visible.
Here are some tips for designing an effective and appealing website logo.
Never settle for bitmap. Although it’s a conventional practice these days to use vector images, but at times designers are casual about it too. Vector designs allow maximum variants, repeated resizing and alterations, color edits. Vector images allow repetitive resizing alteration without loss of picture quality.
Don’t suffocate and clutter your website logo. Let it breathe. Never use too many fonts. Preferably use a single font, at the maximum two. More than that is highly unappealing. Multi font logo designs exhibit immaturity, amateurish attempt of its designer. Remember, your logo should contain a single font. Even if the brand name is of 3 words, it can’t contain different fonts for different words. You may use one typeface for the company name and another typeface for its slogan. Too many fonts not only distract but also loosen brand coherence and dilute its identity in viewer’s mind.
Legibility is very important. A website has to fit within the screen, while displaying everything at a time. Logo is challenged by other space filling elements like web content, advertisements, pictures etc. Web name and its logo occupy a small portion, within which it has to grab attention to the fullest. Thus logo has to be attractive, distinct, and legible. Its each letter has to be prominent and clear. If a logo can’t be read despite bearing exceptionally brilliant design, it falls flat on face. Remember, at the end of the end it bears name of the website – its sole identity. Simple, yet graceful logo always works. Your logo says a thousand words about your company.
Pictures are not graphics and do not allow resizing. Avoid them in logo. They clutter logo as well. Instead you may use a symbol.
Get set go, get a logo for your portal.
Tags: 3 Words, Alterations, Bitmap, Brilliant Design, Coherence, Conventional Practice, Different Fonts, Graphic Designer, Immaturity, Legibility, Logo Designs, Medium Internet, Slogan, Small Portion, Suffocate, Time Logo, Typeface, Vector Images, Vectors, Web Name
In continuation to the last article about mistakes to be avoided while crafting a brand logo, here are few more tips.
Designers often assume a multi-colored logo draws attention, attracts eyeballs and look cute. Unless your product is meant for small kids or related to colors, don’t fall for such mistake. It may make your brand look amateur and low profile. Too many colors also do not appear great when printed. Know about colors, which come out well on print. There are many colors which look great on screen, but may not appear that great on paper, refrain from using them. Use one or two colors. If you have a corporate color for your brand, maintain that in your logo.
Often people love to abbreviate their brand names in logo. Seeing some leaders doing the same, don’t blindly follow them. If it’s a long brand name and complicated to remember and pronounce, abbreviation may work. Don’t forcibly shorten your brand name with the initials. If you have a nice brand name and the full name sounds good, don’t unnecessarily curtail it short with the initials and call it ‘AP’, ‘DRL’ and the like. You may get tempted to play with initials in logo. But a full name may look good with a nice typeface. If you still insist on abbreviation, make sure it justifies your brand and remains unique. You may write full name below that.
At times, designers craft logo which are absolutely stunning but don’t match the brand and the product category. Don’t make such mistakes. A formal place like an educational institution or a financial institution cannot have a funky and too colorful logo. It will dilute its importance. Choose a typeface which looks formal and matches importance of the brand. Be careful when you select color for them. It has to bring forth the corporate look. Similarly a brand for kids can’t look dull and too formal. There you can play with fonts, colors and elements. Don’t get too tempted with your creativity and overlook the brand. Know what the brand is all about and design logo accordingly.
Avoid these few mistakes and let your logo do lot of talking.
Tags: Abbreviation, Abbreviations, Brand Logo, Brand Name, Brand Names, Colored Logo, Colorful Logo, Continuation, Designers, Drl, Educational Institution, Eyeballs, Financial Institution, Initials, Low Profile, Product Category, Refrain From, Small Kids, Two Colors, Typeface
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