A small business is small only till it intends to remain small and unfortunately most of the small businesses decide to remain small, consciously or unconsciously. This is such a shame. If it wants, a small business can break away and become big, and for that they need to break free from the tyranny of physical space.
Unlike big businesses, customer base of a typical small business is located in one particular area. A small business need to break the spell and stretch its wings to reach out as far as possible should it want to become a big business.
And how can one do that?
A small business can break the tyranny of space, time, and working hour by going online. Just take your business online and see how your business fares. There are measurable benefits of taking your business online, which I am going to show you below.
By going online, you will add wings to your small business, which will help your it fly higher and higher. And taking your business online is not that big a deal. It is just a three step process.
Yes, the process is this simple, but it will take some time for you to get hang of. But, it is worth the effort. And if you want to save some money on web hosting and domain name registration then you should consider going with Gossimer.com. The web hosting plan of Gossimer will cost you a mere $4 a month, and you will get everything that you will need for successfully running your online business.
Tags: Business Fares, Business Need, Business Online, Clock, Customer Base, Domain Name, Fly, Geographic Location, Measurable Benefits, Opening Doors, Physical Space, Purchase Web, Small Business, Small Businesses, Space Time, Such A Shame, Tyranny, Web Hosting Account, Will Take Some Time, Wings
Jack trout and Al Ries are the names behind arguably the most powerful marketing concept of all time, positioning. Positioning, since the beginning, has become the uniting force behind all the marketing and related activities undertaken by any company to promote its brand or brands. Defined in the simplest of terms, positioning is the battle of mindshare. Positioning refers to the place that a brand has occupied in the mind of its target audience vis-à-vis competition.
As the definition suggest, positioning can only be done in reference to other brands present in the market. If there is no other brand in the market you are serving, you do not need to position your brand. If you are the only player in the market then the entire market is yours, but as soon as the second player enters the market, you need to convey your buyer about the benefits, the brand attributes, brand personality, brand standing in the market, and the value your brand deliver. You needed to differentiate your brand because you do not want to confuse your customer. If you fail to differentiate, your customers will not buy from you. You need to give your customers the reason to buy as no one likes to do business with a me-too company.
There are many ways to position a brand in the market, and which strategy you will choose depends not only on the nature of the brand but it also depends upon the nature of the competitors as well as the available slot in the mind of the consumer.
The concept of positioning is as applicable for the online products as it is for a product sold in your local supermarket. Both are vying for the customer’s attention, which is getting scarcer. In the today’s world of hyper-competition, just positioning your brand on any attribute will not fetch much result. To get a substantial result, you need to power-position your brand. You need to explore and express the connect between your brand and the customer’s mindset. This can only be done if you are aware of the customer’s changing need. While saying so, I assumed you already have a thorough understanding of your brand. If this is not true then your work should begin with understanding your brand, and finding the community that is more likely to swear by it. If you have a really good product then finding this key will not be difficult, but if you are just another brand in the category, I will suggest changing the business or building a key differentiation in your brand.
Consumers are hyper-active these days. If social bookmarking and social networking have made it easier for you to reach your customer then these services also minimized the distance between two customers. You should keep this in mind, while attempting any trick on your customers. It could mark the end for your brand.
Tags: Al Ries, Attribute, Brand Personality, Brand Strategy, Express, Jack Trout, Market Positioning, Market Strategy, Marketing Activities, Marketing Concept, Marketing Positioning, Mindset, Names, Nature, Power Position, Reason, Supermarket, Target Audience, Trout, Tyranny
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