13 Nov 10 “Anything for a Better Experience,” – US Consumers
This is what consumers of the United States have told to the researchers of RightNow Technologies. Well, not in so many words.
According to a study titled, “” conducted by RightNow Technologies, 85% of the US consumers are willing to pay a premium for a product if they get better experience. Some of them have said that they would pay as much as 25% extra for better service (10% respondents said so). 76% of American consumers can pay 5% premium for better experience, whereas, 55% are willing to pay 10% more for the service. (See image for the complete data).
In the same study, 55% of the respondents cited better customer service as the reason for buying from the company they buy now, and 40% said they have switched to competitive products because of the customer service they offer.
Better experience and better customer service are the things that stood out in the study. It appears that people of the United States, despite their struggle with the recent economic slowdown, are willing to pay more if a company promises a better experience and give better customer service.
Tags: American Consumers, Better Customer Service, Competitive Products, Economic Slowdown, Extra, Image, Reason, Respondents, Rightnow Technologies, Struggle, United States
31 Aug 10 Bing is Spreading Wings Encompassing Google Searchers
According to The Nielsen Company, the YoY (year on year) growth of Bing has been 56% between July 2009 and July 2010. The US search market share of Bing has grown to 13.6% from 9%, which is a delta increase of 4.6%, and a relative increase of 51%.
In search business, Google, which is nobody’s guess, is a market leader in the United States. Google has 64.2% market share. At number two is yahoo with a 14.3% market share. Bing, despite its growth, is on number 3 with 13.6% market share. At number four and five slots are Ask.com and AOL search with 2.1% and 1.9% market share, respectively.
In terms of YoY growth, AOL search is the biggest loser. It has lost 38% market share. At number 2 is Yahoo Search which is slimmer by 17%. Google too shed some pound, but it is mere 1%. Two search companies to gain weight are Bing (51% YoY growth), and Ask.com Search (24% YoY growth). See image for detail.
Tags: Aol Search, Biggest Loser, Delta, Google, Guess, Market Leader, Market Share, Nielsen Company, Number 3, Relative Increase, Search Business, Search Companies, Search Google, Search Market, Searchers, Slots, Spreading Wings, United States, Yahoo, Yahoo Search
02 May 10 Recession May Have Ended, But Not the Recessionary Mindset
Experts come on TV, talk on radio, write in the newspaper, and even blog about it, but not everyone is willing to buy the story (or fact) they are selling using all the media they can. For many American the worst is not over yet. They feel the economic recession is not over yet, as revealed by an opinion poll conducted by Harris Poll.
As much as 58% Americans do not believe that the economy is going to improve in coming year — 33% thinks it will stay all the same, but 25% fears the worse has yet to come. 10% of the respondents said they are not sure of the state of the economic affair in the United States. And only 32% showed confidence in the recovery. (See picture)
If we alter the timeline a bit then the figure is even more disheartening. Almost 80% (combined) of Americans believe the economy will not improve in the next six months — 50% believe the economy will not change in the next 6 months, whereas, 29% fear the worse may happen.
It is on the administration and regulator to falsify the belief of more than 50% of Americans. They need to work hard to prove the skeptic wrong.
In which group I fall?
Well, I am an optimist.
Tags: Belief, blog, Confidence, Economic Recession, Economy, Fear, Fears, Harris Poll, Mindset, Opinion Poll, Optimist, Radio, Respondents, Six Months, Timeline, Tv Talk, United States
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