Here are some tips about overcoming such undesired fear.

Don’t think too much

Never let the stress get on you. Be at ease. Don’t think too much about the interview. Live your day as any other normal day. If you stay at ease, you will remember things, appear confident and at your best.

Be truthful

Don’t put any information in your curriculum vitae which is not true, half-true, misleading. Remember what you have put in your CV. Be truthful. False information not only has a scope of landing you into problem but you may also forget what you have lied about. Put valid information. It will make you confident and appear credible. Don’t forget interviewer may verify all information.

Talk to your mirror reflection

If you are scared of facing interviewer and speaking in public, start practicing. Stand in front of mirror. Talk to yourself. Shoot questions. Answer it back. See how you look while you speak. Make your body language apt for interview purpose. Check your words, vocabulary, style of talking, pronunciation and pitch. Modify accordingly. It will not only help you to overcome your shortcomings but also boost your confidence immensely.

Know about the company and job profile

Do your thorough research about the company you are going to visit for the interview purpose. Know about the company’s history, span of presence, clients, owner group, achievements, failures, tie ups, marketing policies etc. Know the role of the profile you have applied for, skills required for it and other requirements. Prepare yourself about probable questions and answers. It will keep you confident and prepared.

Keep things ready

In well advance of the interview date keep all documents, testimonials, dress ready. Last moment hurry and tension of misplacement may delay your arrival at interview and the entire process. It will de-stress you too.

Go for it. Give your best. Success will follow.

Divide and remember

At times it’s very difficult to remember names and numbers if they are too long like 9910288479 or Padmaramaswamigovardhan. What you can do is divide these numbers and words into parts and remember them effectively. Like, 99-102-88-479 or Padma-rama-swami-govar-dhan. All you have to do is divide the words or numbers into smaller parts and remembering them in bits and pieces. Breaking them and grouping few together always works. Try it.

Rhyming

Rhyming helps especially when it comes to memorizing names, words or phrases. It not only helps in memorizing, but also makes one creative and increases power of vocabulary. There can also be words which sound similar but carry different meanings like Rome/Roam, Scene/Seen.

Pen down whatever you wish to remember

It’s often said writing makes things memorable and perfect. It’s true. If you tend to forget things, try to jot them down. You will not only remember things, but also your spelling gets better. Try to write many times. It will help you to remember. Carry the writing with you or make sure it’s on the wall before you so that you see it many times. Seeing will make you believe in it and remember it.

Recall and recite it before going to bed

Before you go to sleep at night, recall whatever you were supposed to remember. Recite things and also plan what you have to do next day. In sleep, our mind arranges things, synchronizes into a meaningful and systematic way; making things easier to remember.

Relax

Don’t panic if you tend to forget things. Don’t try too hard to recall. Take it easy. Rather relax and don’t try. When you are relaxing, things will automatically come to your mind and pop up in memory. If you are anxious, stressed or too worried to recall, you tend to forget even more.

Mediate and exercise

Meditation early in the morning, followed by some light exercises not only keeps one fit, but also soothes nerves, mind, body and soul. A relaxed mind stays calm and remembers more.

Practice these and see the difference.

Guide to a perfect speech generation:

Map the audience

Find out whom you are going to deliver your speech to, how old they are, and which part of the country they are from. The better you analyze your audience, the easier it will be for you to prepare the speech. It will help you to develop the perfect style, set the mood, and connect with the audience by including relevant jargons. Most importantly, it will help you to pick up the apt topic, as per the interest of the audience. It must add value to their lives whether by solving a problem or setting new goals and vision. Develop an emotional connect with the audience.

Pick a relevant topic

Topic should relate to the audience. Don’t pick up a topic you are not comfortable with. You can turn spontaneous only when you have some command on the topic. Pick up a topic of interest. It can be an outcome of your personal life, general topic, current topic, or a browsed topic from Internet, magazines and newspapers. Unless you are passionate about the topic, don’t pick it up.

Set the objective and time frame

Every communication has a set objective. Speech is not an exception either. Set specific objective like what you want to achieve or want the audience to do. It will help you develop the structure of the speech, limit the content, streamline your thoughts, and march towards a desired outcome. Make important points and elaborate them, but don’t stretch too far. Too much elaboration bore the audience.

Use your imagination and build story

Hues of imagination instill life into a speech. Stretch your imagination and let it fly high. Grab attention of the audience right from the beginning. Use vivid examples while explaining the points you put across. Talk about personal experiences. Make it dramatic and personalized.

Relax and speak

Don’t appear as if you are rushing. Relax while you speak. Don’t talk in too high pitch. Don’t get too nervous, little bit of fear is okay. If initially you are to scared start practicing in front of family, friends, and mirror.

Last but not the least, enjoy!

Confidence oozes when you enjoy the session. It shouldn’t seem like a burden but an enjoyable activity. Make eye contact to appear confident and bold. Be yourself. Don’t get tempted to be like someone else.

And soon you’ll find you are the master of speech delivery.

Know the subject

Knowledge is most important while speaking. And extensive reading boosts knowledge. Learn as much as you can, it will always help in speaking. Before you speak, do your homework. Make sure you know the subject before speaking. Your words should add value to the subject and not just fill space.

Speak loud and clear

Speak clearly, without mumbling or mispronouncing. Be careful while speaking in front of non-native speakers. At the same time be audible enough for the size of audience and room, ambience and noise around. Be loud, but don’t shout. Hold microphone properly to be heard. Keep a check on the voice modulation.

Avoid unnecessary filler words

Always avoid filler words like ‘okay’, ‘actually’, ‘you know’, ‘um’, ‘and and’, ‘kinda’, ‘sorta’ and the like. They bore the audience, show shallowness and your lack of confidence and knowledge of what you want to say next. It shows your poor vocabulary. Many people find such weak words to be cool and happening, but it’s just in the college campus. Cut this habit of yours.

Stand straight and confident

Standing posture speaks of confidence. Stand erect, shoulders back, weight evenly distributed on both feet and knees relaxed. Don’t keep moving or shaking legs and heels. It shows nervousness and it’s distracting too. Movements should be outcome of a purpose.

Hand gesture

Your hand gestures speak of your confidence level, state of mind and conviction power. Your hands can visually illustrate your intended message. Avoid negative gestures like hand clasping, hands in pocket, fumbling objects.

Eye contact

Don’t forget to look into the audience’s eyes. Make proper eye contact with confidence rather than gazing at ceiling, wall, floor or other objects in the surrounding.

That’s all it takes to make the first move. Once you are into it, there’s no look back. You will just improve with each trial. Gear up for the public speaking.

1. First of all shed the fear of speaking English. Unless you can overcome the fear of speaking in public you won’t learn. Don’t get demoralized seeing others reaction towards your speaking. Don’t be afraid of committing of mistakes. Always remember, failures are the pillars of success. So go ahead, and speak. More you talk, more you improve. Read out loud. Hearing will reinforce your memory. Record your voice and play it later. Check how it sounds and where you went wrong.
2. Start with simple English. Use easy and concise vocabulary. Keep sentences short. While you speak maintain the clarity of voice.
3. Everyday read English at least for 30 minutes. Read newspaper, journal, novel, poem, short story, article whatever you like. Start with the easy ones and gradually progress towards difficulty.
4. Don’t get tempted to use idioms and proverbs you hardly know. You may convey completely wrong meaning to the audience. Moreover many non-English people may not be able to interpret it.
5. Don’t swallow the dictionary. It looks quite silly when people are tempted to use big mouthful difficult words where a simple word could easily fit in.
6. Interact with English speaking friends and colleagues more often. Friends who have enrolled in English speaking courses are a good source of learning. Talk to them more often; carefully watch while they speak. Even if you fall short of words continue talking. They will be more likely to help you.
7. Develop your written skill too. Unless you have a decent command on the vocabulary you won’t be able to communicate.
8. Watch English movies, television serials, news. Carefully follow the accent. Following fluent good English will unknowingly influence yours. Try singing English songs.
9. Brush up English grammar. It will strengthen your speaking. Revise tense, parts of speech, articles, form of verb.
10. Always carry a pocket dictionary. Whenever new word strikes you, make yourself familiar with it.
11. Learn a new word every day. Learn its meaning, pronunciation. Make it a daily practice and soon your vocabulary will be rich.
12. Go more often to English clubs, pubs, shops, cafes where people converse in English only. Mixing up with English people will definitely help your verbal skill.

Will you still think learning spoken English is a big job? It’s as easy as any other language. All you have to do is hold your patience and follow the tips; as nothing will happen overnight. Stay focused and dedicated. Soon you will be master of it.

My goal with this article is not to argue about utility of link finding. Well, this can be a worthy goal, and I might choose to write on it in the next article, but for now, the goal is to tell you how to write a good advertising copy. Let us being on that:

Why you want to communicate?

Asking this question will tell you why you want to advertise. This will tell you about the goal and the purpose of the ad you are going to write.

Whom are you writing for?

The answer to this question will help you find the right tone, vocabulary and message for the ad copy. The way you will communicate with a student will not be same, as you will communicate with business executives of the same age.

What the consumer wants?

This is another critical question. Always remember, no one buys products or its features. One buys benefits and solutions.

Have you touched her tonight?

Do not get me wrong. This heading was written in the fashion to stir emotional corner of your mind. Tell me one thing, using the comment box below, if I had used some bland heading like, “target emotion of the consumer not the reason,” would you have reacted?

We all are emotion-led people. No one understands data, if it lacks connectivity.

Can your house cleaner comprehend it?

If she can then anyone can. The idea is to keep the copy as simple as you can.

What reaction do you expect?

You should tell your readers what you expect from them, once they are through with the advertisement. Include call to action. If you do not to so, you should not expect the audience to do anything.

I am sure you must be budding with many ideas about the above discussion. Please use the comment box to share some of them with rest of us.