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18 Sep 11 Online Business Mistakes that You Should Avoid

Online business is not only seeing growing popularity and aspirant entrepreneurs, but also complete failure when fatal mistakes are not uncommon. Here are some of the common mistakes done in online businesses.

Lack of right niche

Often people commit the mistake of not picking up the right niche. If you end up in a wrong niche you may end up wasting your time, effort, money and lose hope. Do your research, before you jump into the vast pool of Internet business. Read more and more about niches, know which you can handle and there’s no dearth of opportunities and growth. Then finalize. But at the same time after a point you need to stop reading and start doing. Unless you start practicing and commit some mistakes you won’t learn the worth of success. Don’t be afraid of failure. Make sure your niche keeps you interested and passionate about the same, so that you can continue with it for years and never get drained out. It should be your choice, not a liability.

Short-term goal

Online business lures many of us because it appears to be easy money making way, ideal for lazy couch potatoes and introverts. Do not take up an online business just to pay your bills and deciding to leave it the day you secure something bigger and better. Such decisions are miserable and will make you end up in hopeless situation. All advertisements circulating on the web claiming ‘Make money online’ promise instant money. It is a big lie. No one can be successful overnight. Always think in terms of a long-term goal. Only when you have a long-term approach you will invest your 100% effort into it single-mindedly and secure assured success. Be persistent, patient and innovative. Do not expect the flower to blossom overnight. Instead of looking for monetary gain right from the beginning, start focusing on the work and it will lead you to success.

Not tracking the traffic

It’s surprising that many small business entrepreneurs simply overlook the traffic or are found to be complete ignorant about web traffic, its source, traffic behavior and the like. Your web business can be successful only when you have large web traffic. A person comes to your site, looks around, reads, develop an impression and then leave, and if really likes your site; talks about it with friends and family. They may come back again and again, only when they remember you. In this clutter there are chances of forgetting you and you lose them forever. Can you afford to lose them? Ask your visitors to register at your site with their name, contact detail and email address. Ask them to sign up for newsletters for good deals. Keep a track of everything: source of traffic, which link was clicked how many times etc.

Be careful and don’t repeat these common mistakes.

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19 Jun 09 Use Your Keywords Correctly

When you write absolutely anything online that you expect to garner attention from web surfers needs to properly make use of inserting keywords.  Otherwise you’re basically wasting your time on blog, articles, etc, that nobody will ever read.  Keywords are the language of search engines, and you want to use them effectively throughout everything you write, so that your site will rank higher on the major search engines.  The higher you rank, the more likely your work is to pop up for anybody randomly searching for content relating to yours.

Although as important as good, fluid keyword placement is, nothing is more valuable than realizing the importance of every word you write, not just the ones intended to trigger search results.  All the keywords in the world aren’t going to make bad writing interesting enough to captivate a steadily large audience.  So never undervalue the importance of quality writing, because that’s what keeps the people coming back after they’ve found you on a search engine.

Put yourself in the shoes of someone using a search engine to find the kind of content you are going to provide through your writing.  Think of the words they would enter into a search bar.  You want to use words and phrases like these relating to your topic, fairly frequently throughout the piece, but not so often that the quality of what you’re writing suffers.  Your content should be clearly discernable and comfortable for the average person to read, but you want to stuff those keywords in as often as possible without compromising that quality.  It’s also worthy to note that you’ll have the most effectiveness on search engines by frequently using your keywords at the top and bottom of a page.

Also, don’t undervalue your title line.  This is the first big draw of any page, and the first piece of information that a search engine takes into consideration, so all of the most important keywords you are using should appear in the title.  Form a relevant, concise title, informative but also quick and to the point, so as to grab the most attention as quickly as possible.

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