Tag Archives: Web Page

Ten factors that affect search engine ranking

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Here is the list of top 10 factors that affect search engine ranking.

1. Use of Keywords in Title Tag

If I am allowed to work on only one aspect of a site, I would work on the Title Tag . Put all your keyphrases in your title tag, but also remember not to overstuff it! For best results you gotta optimize each page individually.. Lets say your first page has information about “free antivirus” then you should have key phrases like – “free antivirus, download antivirus, best antivirus” etc. Lets say your second page has information about “firewalls” include keyphrases like “free firewall, best firewall” etc.

2. Keyword Use in Body Text

Now its pretty obvious that if your web page doesn’t contain any information about Antivirus but still contains key phrases like -– “free antivirus, download antivirus, best antivirus”, it aint gonna work!! The point being, please make sure that you have the text in the webpage that you have on your title tag!! Don’t worry about the density of the key words. There is no relation between the density of the keyword and its rank on the search engine

3. Relationship of Body Text Content to Keywords

Remember, google is google because its got some serious smart guys working for it, so don’t be under the impression that fooling them is gonna be easy. Just stuffing a key phrase into a completely unrelated page wont do you much good.

4. Keyword Use in Domain Name

Some disagree with the importance of this one, though I feel it does not play a major role, why take a chance? Especially if you want to start a new site.. That said, remember that you choose to lose more than gain if you have an established site with a good pagerank! Note that there are websites that offer excellent services when it comes to web hosting

5. Keyword Use in Page URL

Again different SEOs take different sides on the importance of this one. I believe it is of some importance, but doesn’t make sense to change the urls for an existing site with a decent pagerank.

6. Keyword Use in ALT Attributes and Image Titles

I think this is extremely important. Maybe even more important than url and domain name. Experince shows that image optimization is a wonderful way to make a page appear higher on the search list to a desired query

7. Keyword Use in H1 Tag

Inspite of critics deeming tweaking with H1 tags as useless, its been proved otherwise. Head up the body text with an H1 containing the keyphrase.

8. Keyword Use in H2, H3, H… Tags

Since we have used it in H1, why not use it in H2, H3, et al..

9. Keyword Use in Bold/Strong Tags

I deem this method as moderately important. It helps Google in analysing what your page is about and what can the reader expect to find on it.

10. Keyword Use in Meta Description Tag

Definitely important. Each page should have a custom title and meta description tag. The ability of the Meta Tag to make it appear on the search list should not be underestimated.

 

All said and done, it should be remembered that CONTENT is the king!!

 

Surviving Recession through the internet.

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While recession is not exactly seen as ‘daddy´s day at the park’ it does not necessary have to be a death sentence to someone´s career. There are vast opportunities that one can undertake to make money through the Internet even in recession. Care should be taken at this time that all measures are taken to protect ones self from any possible identity theft that may occur. The last thing you need is to have your identity stolen while you browse from web page to web page. If you have something to offer then follow these simple steps to ensure your product get to the targeted section of the market.

Make a plan about your business that outlines the service/product you intend to offer and the market segment you expect to reach. In order to execute an action , there has to be plan that governs all the steps that one intends to make. This will prepare you in advance for the many responsibilities that may arise as you undertake you mission step by step.

Create a website for yourself . There are thousands of website packages that allow you to build a website at an affordable price and even offers privacy protection.Organize your website to ensure that it is easy to navigate and attracts the attention of online navigators.This can be achieved though optimization of your website using tools such as SEO.Finally ensure that you have taken the necessary precautions to avoid Identity theft

As budget is the determining factor in any recession there are quite a few ways for you to advertise your services without having to spend a lot. E-mail marketing for example is a cheap way that guarantees this.E-mail marketing requires that one has to an organized database in operation and a system that manages the messages you intend to send out.

There are thousands of websites that claim to drive Internet traffic to ones website, this has to be carefully researched as at times there really is to gain to this , just spam and not Internet traffic. Another point is that in order to be aggressive in the market, one has to be aggressive to defend his/her product and brand,  always check to ensure that untrue advertisements regarding your product are not made and that you are not hosting your competitor on your website!!

Understand the desires of your customers and always review blog posts to see what hey are saying. By doing so you will be informed as to what you need to offer your clients in order to stand out in the market by these very blog posts.

For those who do not have a product to offer at the time and may consider working as a freelancer special care should be taken when looking for at home jobs on the Internet. Never take a job that you have to pay for, after all that is the main reason you are behind a job, to get paid!!. I recommend Odesk, Elance if you wish to work as a freelancer using the Internet.