Better Website Copy Writing Tips

• Your copy should not be visually heavy. Make the copy easy to scan. You can do that by dividing copy using sub-headings, and bullet points.
• Keep one eye on the target audience and another on the matter you want to convey. It is necessary to strike a balance between the two.
• Always remember, in writing style is so important that at times style, in itself, becomes substance.
• Add relevant “call to action” at important junctures in your web pages. This will help you increase conversion.
• Do not talk about attributes, talk about benefits.
• Build the story until it reaches to climax in the last line where you should add the ultimate call to action.
• Do not make pages multi-focused.
• Define model target audience of the website before writing copy for them.
• Use short sentences and short and simple paragraphs.
• Keep the content jargon free.
• List the benefit.
• Make the benefit as clear as possible.

Copy is what determines the future of the website. The more time you will invest in creating the copy, better will be the future of your website.

With the economic crisis right here, right now, many businesses are diverting their funds from payroll (very unfortunately) to marketing and advertising with the idea that that is the best investment for their immediate and future growth.

The past:
Newspapers (print ads): Great eye catching graphics and slogans. But aren’t we all now trying to “go green”? How many of us still get the paper delivered to our door? Isn’t it easier and quicker to “go online”? Why bother thumbing through all those pages when we can just type in a keyword and click search.
Television advertisements (commercials) range from a few seconds to several minutes (also program-length infomercials). Advertisements like this have been used to sell every product imaginable over the years. And can cost millions! But so many of us would rather use our favorite tool, the REMOTE, to channel surf, or at least mute those dreaded minutes of commercial time.

Food for thought:
We are in crisis mode, and that is when people turn to brands they know and trust, which translates to value. So, companies will be looking for more cost-effective ways to reach their target audiences. And that is online marketing, with almost instant feedback as to what is working and what isn’t, via the web pages you search, the newsletters you sign up for, the ads you click on, etc…

Many companies now have forums or blogs which create feedback from consumers so the new buyer can get that very important recommendation from the end user, much like a recommendation from a friend or family member.

The future (NOW):
Many experts predict that internet advertising in the USA will continue to rapidly increase within this economic downturn forcing a reduction in overall advertising spending. Many companies will be transferring much of their marketing budget from traditional (TV and print) to the new online media, which will most likely become the major avenue of advertisement over the next few years at a very high rate.
The snowball effect:
Online audiences watch what they want to watch, when they want to watch, and where they want to watch. It’s not just your grandmother’s PC anymore! Cell phones, Blackberrys, Iphones, MP3’s, etc… This audience is sure to increase as technologies progress and becomes more and more available.
There’s no turning back now…online advertising IS the future.

Education today is facing many challenges and one of them is to respond to the profound social changes, economic and cultural rights as provided for the so-called “Information Society and Knowledge” in this era of Information and Communication, and the Internet which has generated a huge interest in all areas of our society and its thanks to its growing use for educational purposes has become an open field for reflection and research.

Knowing that the “virtual classrooms” are half in which teachers and learners are to carry out activities that lead to learning, and that the concept of knowledge is the ability to transform data and information into effective action and effective, in the next lecture discuss the topic of “Virtual Room as a Model of Knowledge Management ‘, and try some of these concepts: influential factors, classification, usage and other items that have some connection with such innovative topic.

Concept of Virtual Classroom

The world in which we live is identified with the dynamics, where what is true today, perhaps tomorrow does not have the same value, being the only constant change it. For that reason, educators and learners, we have been waiting for the arrival of new forms of education and tools to achieve efficiency and effectiveness, implementation, in some cases and innovation in others, the process of finding a means of bringing the Internet to the public officer new features and elements that provide access to knowledge without the involvement or have moved nourished budgets to purchase materials and make available to everyone. It is known that most Internet through Web pages on the classroom resources that before were not even imaginable to a low-cost and easy access. Is that this source of inexhaustible facilities has been embraced by a large number of teachers from different systems and levels of education. Thus, this has led to the birth of sites and web sites designed for teaching and the idea of doing an educational use of the Internet. These spaces are what some experts have called “virtual classrooms”.

Modern organizations need to update the resource materials, and most importantly, the human capacity to give timely and effective response to new challenges proposed by the “Information Society and Knowledge.” The concept of virtual classrooms has come to fill the gap that for many years has had a traditional education, as educational need in this society has been in the technological changes of great magnitude, in which an increasing number of people from all socio-economic levels who need training in order to keep pace with the changes around us, without necessarily having to adapt to traditional training that are not commensurate with their daily lives.

Knowledge and Management of the same

We understand the importance of knowledge as each of the sensory faculties of man.

The management of knowledge some experts define it as a way to identify, detect, rework, and make available to the entire organization knowledge and practices that bring added value to the members of any entity. Joyanes, (2003) also said that the management of knowledge means to deliver those data and information needed to be efficient (effective) in their work or organizations, which is the organizational and institutional process which technologies should allow:

* Identify necessary knowledge,
* Identify where and who has the knowledge or if you need to be created,
* Collect and capture the knowledge identified,
* Determine its importance,
* Summarize and synthesize the information available,
* Distributing information at different levels,
* Update, delete and modify the outdated knowledge and
* Save and organize knowledge obsolete, if any, for future reference.