05 Dec 09 How to Write a Press Release
Introduction
A press release is a marketing device used by the public relation department of the organization to inform media and public about the newsworthy development in the organization. It could also be targeted towards informing and building confidence in investors and other stakeholders.
There is a certain process of writing a press release, which I am discussing in the paragraphs below. Before you write a press release, you need to keep in mind that journalists (the primary target audience of your press release) are busy people, so you should not bog them down with your epic press release. Your press release should not be more than one page consisting of 4 to 5 short paragraphs.
Mechanics of press release
Paragraph 1
The first paragraph of the press release should contain the actual news. What has happened, who made it happen, when it happened, where it happened, and why it matters to the readers.
Paragraph 2
Build up on the above paragraph and describe succinctly about the news. This should also contain the information related to the release to put the event or the news in the right perspective.
Paragraph 3
This paragraph would contain further details about the news, and a direct quote from CEO, president or director of the company. You can also have a quote from the vice president or head of the department that is being covered in the press release. For example, you can also put a quote from marketing VP or marketing head, if the release talks about market condition.
Paragraph 4
A brief history of the organization, and its financial and other vital statistics could be provided in this paragraph.
Paragraph 5
Another direct quote from either marketing director, VP, HR head, IT head, etc., should be given to give an overall perspective on the news. You can also use CEO’s statement here. The only thing that you need to keep in mind is that the person who was quoted in the third paragraph should not be quoted here. Readers and journalists need two different perspectives from two different quarters.
Closing thought
Do not forget to provide contact information of the concerned person at the bottom of the press release. Journalists may need to talk to someone to get further clarification on the release.
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13 Nov 09 5 Types of Freelance Writing Jobs
Not everyone has to be a blogger, and article writer to succeed as a freelance writer. There are many more types of freelance writing jobs that one can do. In this post, I will talk about 5 types of freelance writing jobs that you can apply for.
Article writing
If you can write a well-researched article on the given topic then this is the job you have been waiting for. Many people needs 500+ words articles on various subjects, and if you think you can provide a well-crafted article then tell them about your desire to help. And also provide some samples of your previous work.
Blogging
Blogging is another thing that a freelance writer can do. You can either write your own blog or work as a staff blogger for big and established blogs. As a staff blogger, you are supposed to write a predetermined number of posts per day, and for that you may get paid on per blog post basis, or on per month basis. You can have more than one blogging job at one time.
Résumé writing
If you know how to create a well-crafted CV then the world of jobseekers is waiting for you. Seeing the competition for each vacant seat, everyone wants his CV to stand out from the crowd and for this one seeks professional help. You need to know what kind of CV works for what industry to succeed as a professional Résumé writer.
Press release writing
A press release is as important for a web-based company as it is for any brick and mortar company. Press release writing is a specialized task, and if you know how to write one then the world is waiting for you. Well, not exactly, but still there are plenty of press release works available both online and offline.
Web content writing
Whoever needs a website, needs content for the website. You can also choose this niche, if you know how to express everything a company needs to say using the given number of words than this is the right kind of writing job for you. You may also need to write about terms & conditions, FAQS, and help pages for the company along with home pages, services, and about us page.
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27 Oct 09 Press Release Writing Guide
Press release is nothing but a communication aimed to inform journalists and readers about the recent newsworthy information. Hence, when writing a press release always write the most important information at the top. Explain the subject matter using 5 Ws (what, when, where, who, why) and 1 H (how). If you are following this blog closely then by now you must be aware of the structure of a press release and rules of press release writing. We should now look at Ws and H of press release writing
5 Ws and 1 H of Press Release Writing
- W – What: What is subject matter of the press release? What the press release is about? This should be the first thing to go in the press release.
- W – When: When did it happen? What time, from when will it come in effect, etc., will be covered in this.
- W – Where: Where means what place and in which company?
- W– Why: Why does the event you want to be reported matter for the community?
- H– How: How will it affect the life of a common man in the community?
- W – Who: Who made this happen? Who of the press release will be covered by the company information that will go at the end of the press release.
Follow this pattern to write a press release, and you will increase your chances of getting press release picked by the news agencies or PR wires will increase significantly.
Tags: blog, Common Man, Company Information, Important Information, Journalists, News Agencies, Press Release Writing, Release Is Nothing, What Is Subject Matter, Writing A Press Release, Writing Guide
Gossimer Press Releases
- Gossimer Announces Special Domain Name Registration Deals December 25, 2009
Gossimer, the fastest growing domain name registration and web hosting company has announced a special deal on 12 top domain extensions and that includes some CTLDs as well. This promotion is available on the registration of new domain names, and you can register as many domains as you want. [PR.com] […]
- Gossimer Announced a Transfer-in Domain Promotion to Allow Customers to Consolidate Their Domains Into One Account November 7, 2009
Save money on domain name transfer to Gossimer. Gossimer is currently running an attractive promotion on domain transfer-in that will save a lot of money for the domain portfolio builder. You can transfer as many domains as you wish under this promotion. [PR.com] […]
- Gossimer Became Reseller of the Month for October October 17, 2009
October brings another piece of good news for Gossimer. The fastest growing web hosting and domain name registration company has been chosen as the Reseller of the month for October by ResellerClub. [PR.com] […]
- Gossimer Offers One Year Free Extension on Domain Transfer October 3, 2009
Gossimer, the fastest growing domain name registration company, is offering one year free extension with every domain name transferred to its system. This service when coupled with other services puts Gossimer in the position of price leadership. The company offers the most economic rate for domain name registration and webhosting services. [PR.com] […]
- New Deals Make Gossimer Bigger, Better and Smarter October 2, 2009
October is going to be hot with offers, extended support, and enhanced serviceability, as Gossimer has acquired HiTek Networks, and launched new and improved Support desk. The web hosting world is abuzz by the two important developments in Gossimer. [PR.com] […]
- Gossimer Offers Unlimited E-mails for $1 September 28, 2009
Gossimer, the fastest growing domain name and webhosting company, has announced a no-upgrade “The Ultimate Email Plan” that will give the buyer an access to unlimited email accounts for just $1/month. [PR.com] […]
- Gossimer’s Expands to Reach Florida September 27, 2009
The news is on the air that Gossimer, the fastest growing domain name registration company, is shifting its base to Melbourne, Florida from the first of October. [PR.com] […]
- Gossimer Offers the Cheapest .Com Extension September 24, 2009
Gossimer, the fastest growing domain name registration company, is going to offer low-cost off-the-shelf .com domains at an unbeatable price for the month of October. [PR.com] […]
- Build Your Sales Page with Gossimer’s Cheap Website Builder September 22, 2009
Gossimer, the fastest growing domain name registration company, is offering a low-cost solution for one-page website. This product will help the information product makers in making their sales page, and the low cost will help them keep their sales page live for months. [PR.com] […]
- Gossimer’s the Ultimate Hosting Plan is Out and Running July 25, 2009
Gossimer has released a new Unlimited Web Hosting plan as of July 1st and so far it has been a complete success. The release also provides some information about other innovations being implemented. [PR.com] […]
Gossimer Promotions and Announcements
- PHP4 Discontinuation - 18th September September 7, 2009
As announced earlier, PHP4 will not be supported on our Linux Hosting Servers from the 18th of September, 2009. Please pass on this information to your Customers and Resellers to ensure that they can update their websites to work with PHP5. […]
- .CN Launch - Coming Soon August 16, 2009
We are glad to announce the launch of .CN - the most popular and fastest growing ccTLD worldwide. The .CN domain extension has seen an exemplary growth since its launch throughout the world. Earlier this year, .CN crossed over 13 million registrations to become the second most registered domain extension after .COM. Moreover, with China now representing the […]
- Live Chat Product Discontinuation - Moved to 18th August August 16, 2009
Based on feedback that we received from several Resellers, we have decided to postpone the Live Chat discontinuation to the August of 18th, 2009 at 12:30 UTC. From the 18th of August, it will not be possible to purchase new Live Chat packages but exisiting packages will continue to function normally. […]