We have come a long way since we first started typing words and sentences for the website. The novelty factor associated with reading “free content” has long been overspent. People now get free content delivered to their mails in tons. Even the use of keywords in all types of tags has long passed its “use by date” mark.
In 2011, SEO and writing is going to change big time as the rules of SEO game has changed and so has the readers’ mindset. People have stopped paying attention to copy that looks crappy, as lot of bad content has been littered on the Internet.
Not just the search engines, but users even are a lot more conscious of the value your content adds to his or her life, and after the introduction of snapshot feature in Google SERP, it has become more difficult for badly written content to make its way to the customers’ computer. Even when it gets a chance to get there, they are quickly thrown out.
So how to make a content interesting both for people and machine?
To make your content interesting for your readers you need to do the following:
- Use the language that your visitors converse in.
- Provide them the value they are looking for.
- Do not just write anything. Do a research before delving into the actual writing process.
- Read blog comments, forum posts, and watch YouTube videos to see what your customers are getting and what their requirements are.
Following the handful of tips given above will take your writing business to all new height, but how to make the same content accessible for machines (search engine bots).
If you are new to the field then the fact that you have to write content for machines as well may make you cringe, but this is what we all have been doing since always in the name of SEO content. We have been working to satisfy the needs of machine, so that it could display our websites when visitors come searching information on the topic we are writing.
To make your content standout with machines you need to do the following:
- Do not write for the machine. Even it does not want anything to be written exclusively for it.
- Place important keywords and other related terms at appropriate places.
- Do not go overboard with optimization.
- Write with audience in mind and SEO should be the secondary thought.
Content written for the two groups that we talked about above should not be mutually exclusive. You need to write content that meets the needs of both of them. This is not very difficult, all you need to do is practice.
Tags: Big Time, Converse, Cringe, Forum Posts, Game, Google, Handful, Keywords, Mindset, Paying Attention, People, Search Engine Bots, Search Engines, Sentences, SEO, Serp, Snapshot Feature, Standout, Watch Videos, Writing Process
Writing is an art. There is no denial about that. No one can contest this fact, but there is some pattern to it. There is a particular way in which we approach writing, and that gives writing a being-a-science feel. The idea part of the writing is creative, but the process of writing is scientific. In this article, we will see the scientific part of the writing, i.e., process of writing.
Stages of writing
The process of writing can be divided into three stages. These are:
- Pre-writing
- Writing
- Editing and Proofreading
Let’s discuss each one of them in brief.
Pre-writing
Pre-writing is the phase in which we ideate about what we have to write. We prepare a structured layout of the piece we have to write. In this stage, we accomplish the following things:
- We find the topic to write on.
- We research the topic.
- Read some articles on the topic.
- We brainstorm and jot down in bullet points the things that should go in writing..
- Prepare a layout of which point will go where. It is in the pre-writing stage that most of the writing happens.
Writing
This is the phase in which you give shape to the ideas generated in the pre-writing phase. In this phase, concentrate on the writing only, do not go for editing or anything like that. Write through the end without worrying about the errors in this phase.
Editing and proofreading
This is the phase in which we give final touch to our written piece. We make the changes if required, proofread it for grammatical, structure and punctuation errors. You can also shift sentences or paragraphs up and down to make the article more cohesive.
Any writing, no matter what you are writing, follows these steps. Some writer follow these steps intuitively, i.e., in their minds, while other have to use paper and pen to go through these.
Tags: Bullet Points, Creative Process, Creative Writing, Denial, Grammatical Structure, Jot, Paper And Pen, Paragraphs, Process Writing, Proofreading, Punctuation Errors, Research Topic, Science, Scientific Writing, Sentences, Shape, Writing Process
