09 Nov 10 PPC Ad Writing Tips
You do not get enough space to write 500+ word long sales letter when asked to write a PPC ad for your client, or even for your business. The space is limited, and to make profound impact using that space, you will need to be clever with the words. Just arranging any words, I know you call it a sentence, will not cut it for a PPC market in 2010 and beyond. It has become fiercer. You need to be creative, and have to think out of the box; rather, deny the existence of the box itself.
The tips I am going to share below will help you in that.
PPC ads writing tips
- Do not be verbose. Sometimes saying less actually creates more impact. What could be more effective than Nike’s Just Do It, and Apple’s Think Different?
- Add powerful call to action in the body of a PPC ad.
- Do not use your PPC ad as a sales engine. It will prove to be very ineffective sales engine. I would recommend you to use it as a hook to pull visitors to your website. The single goal of your ad should be to make visitors click the ad. Leave rest on your website’s copy.
- If you are a B2B wholesaler, use the order size so that people looking for one piece do not click and waste your money. You can say something like, minimum lot: 1000 pieces, or no retail inquiry, etc. Including lot size is a nice strategy to keep B2C customers from clicking your ads.
- Write multiple versions of a PPC ad, and send all live, do the testing, and keep the ones that converts well.
- Use action words and active voice. Do not use passive voice in your PPC ads. It will not get you desired result.
- Flaunt awards and recognitions, if they matter to end users.
These are some key rules of writing PPC ads. Do not tamper with any of the above. You will soon see the result.
Tags: 1000 Pieces, Active Voice, Ads, Apple, B2c Customers, Converts, Enough Space, Existence, Hook, Money, Nike, Passive Voice, Ppc, Profound Impact, Recognitions, Wholesaler, Writing Tips
17 Jul 10 Tips for Web Content Writing
Writing may apparently look alike everywhere, but in reality it differs widely from one medium to another. Writing altogether becomes even more different when it’s written solely for the web purpose. Such difference has given birth to the web content writing professionals. You just can’t mess with your website or blog. Can you? It’s your identity before the entire world. So handle it with care.
These web content writing tips could help you in coming up with a better website.
Unique content
First of all, produce good quality, original and correct content. Poor quality writing and grammatical errors get easily noticed. They destroy credibility of the site owner. Content should be 100% original. Don’t get tempted to copy from other attractive web contents. Copied content easily gets tracked by Google and other search engines. The content should be correct, valid and credible. You just can’t afford to fill up the space with wrong, misleading content. It should add some value to the reader’s mind.
Insert keywords
Insert keywords in your web content with great care. Keywords shouldn’t look misfit or irrelevant. Choose your keywords as per your target reader.
Clear, legible text
The text matter shouldn’t look blurred, distorted, cluttered. Font should be formal, easy to read and clear. Don’t fall for the super stylish calligraphic fonts. Use bullets, bold headings and sub points. They break the monotony.
Internal linking
Search engine optimization (SEO) is the latest craze. Post highest amount of links online which will direct traffic to your website. It will naturally increase your search engine ranking.
Simple vocabulary and short sentences
Short and crisp sentences keep the reader involved and interested. Keep the vocabulary simple yet rich, matching your target audience. People fail to read long sentences on the web and comprehend the meaning. They also lose attention. So keep sentences simple and short.
Following these few simple tips could actually make your web content appear great.
Tags: Attractive Web, Bold Headings, Calligraphic Fonts, Entire World, Google, Grammatical Errors, Latest Craze, Legible Text, Misleading Content, Monotony, Optimization Seo, Other Search Engines, Poor Quality, Search Engine Optimization, Target Audience, Target Reader, Text Matter, Web Content, Web Contents, Writing Tips
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