20 Feb 10 E-commerce – Not in the Good Book in US
2009 has not been such a good year for the e-commerce companies. The US consumers for the first time has cut back on e-commerce spending, as found by comScore in its 2009 U.S. Digital Year in Review study.
2009 recorded a negative growth of 2%, which is unprecedented, to touch $209.6 billion mark. The travel sector saw a drop of 5% to $79.8 billion, while, growth rate of e-commerce retail (non-travel) remained flat to $129.8 billion. For retail e-commerce, the no-growth year of 2009 has been preceded by a year of single digit growth (6% in 2008), which was the lowest growth rate for the segment on record. On an average this sector had an annual growth of around 20%.
But the good news is that the US consumer has shown some confidence in e-commerce in last two months (November and December) of 2009, which gave the segment a respective year-on-year growth of 3% to $12 billion and 5% to $17 billion.
Tags: Commerce Companies, Comscore, Confidence, Consumers, Digit Growth, Good Year, Last Two Months, Mark Travel, Segment, Travel Sector, Year In Review
17 Feb 10 MySpace Users Younger Than Facebook Users
According to a study conducted by comScore (comScore Digital Year in Review), it was found that the user composition of MySpace has skewed towards younger segment in 2009. Users of age 24 and below comprise 44.4% of MySpace total users in December 2009, which is a 7% rise from December 2008.
Facebook’s user-base was evenly split between users who are younger and older than 35 years of age n 2009. 23% of Facebook users are between 24 and 34 which is an increase of 18.8% over December 2008. See image for complete demographic divisions.
Tags: 35 Years, Composition, Facebook, Myspace, Segment, Year In Review
