02 Jan 10 Things to Consider While Writing for the Web
The Internet has changed the way we produce, consume, and process information. The way we interact with the online media is entirely different from the way we interact with print media. While going through any printed material we are relaxed, composed and at ease. We are more or less in receptive mode, but when it comes to the online media we are more into doing mode. We want to get the information quickly so that we can use it in our project or assignment at hand.
It will not be wrong to say that the online media is more or less an action media from where we gather information and put to our day to day use. Therefore, the content produced for this media should be different from the content produced for any other media.
Nature of online content
- Instead of reading each word people tend to scan through the material they see on the screen. Hence, the article should be easily scanable. We need to break an article into sub-headings and supply bullet points to make the article easy to read.
- Do not use impersonal pronouns like one, someone, they etc. Use ‘you’ instead of he, she, or one.
- Use conversational language, and do not beat around the bush. Be direct.
- The attention span of individuals surfing net is quite divided; therefore, supply images, tables, and lists to make the article easy to read.
- Holding readers’ attention is the key. And the lighter the article will be to the readers’ eyes the more time they will spend scanning the article.
- You just have ten to fifteen seconds to grab the readers’ attention. So the opening sequence should be powerful.
- The title of your article should build curiosity, which the content of your article should satiate.
- Do not use close- ended assertive questions in your titles which could be answered in ‘yes’ or ‘no’.
The web is a participatory medium. And your article is a way to start a conversation. Do not provide all the answers, leave scope for discussion. The more people will interact with you, the more involved they will become. This is how we build community on the web.
Tags: Attention Span, Break, Bullet Points, Bush, Conversational Language, Curiosity, Fifteen Seconds, Headings, Impersonal Pronouns, Interact, Opening Sequence, Participatory Medium, People, Scanning, Scope, Supply Images, Writing For The Web
Leave a Comment
Gossimer Press Releases
- Gossimer Puts Indian Domain Extensions Up for Sale February 21, 2010
Gossimer, the fastest growing domain name registration and web hosting company has announced a sale on Indian domain extensions. During the promotion period, domains ending with .in will be offered at discounted price. [PR.com] […]
- Gossimer Unveils a New & Improved Payment System February 14, 2010
The Melbourne-based (Florida) web hosting and domain name registration company Gossimer has announced the inclusion of three more payment options in its system. From today the customers and the web hosting resellers can use AlertPay, WebMoney, and Liberty Reserve to pay for the domain registration as well as web hosting services. Gossimer already offered Pay […]
- Gossimer Has Opened Its Treasure Chest for Webhost Resellers January 16, 2010
Gossimer, the fast growing domain name registration and web hosting company has yet again opened its door of their reseller program. This program offers a comprehensive web hosting product portfolio for resellers and resellers of Gossimer’s resellers. [PR.com] […]
- Gossimer Invites Customers to Try Digital Certificates for Free January 2, 2010
Gossimer, the fastest growing domain name registration and web hosting company is offering 21 days free trial on digital certificates. This trail will allow webmasters to understand the role Https plays in building visitors’ confidence in their website. [PR.com] […]
- Gossimer Announces Special Domain Name Registration Deals December 25, 2009
Gossimer, the fastest growing domain name registration and web hosting company has announced a special deal on 12 top domain extensions and that includes some CTLDs as well. This promotion is available on the registration of new domain names, and you can register as many domains as you want. [PR.com] […]
- Gossimer Announced a Transfer-in Domain Promotion to Allow Customers to Consolidate Their Domains Into One Account November 7, 2009
Save money on domain name transfer to Gossimer. Gossimer is currently running an attractive promotion on domain transfer-in that will save a lot of money for the domain portfolio builder. You can transfer as many domains as you wish under this promotion. [PR.com] […]
- Gossimer Became Reseller of the Month for October October 17, 2009
October brings another piece of good news for Gossimer. The fastest growing web hosting and domain name registration company has been chosen as the Reseller of the month for October by ResellerClub. [PR.com] […]
- Gossimer Offers One Year Free Extension on Domain Transfer October 3, 2009
Gossimer, the fastest growing domain name registration company, is offering one year free extension with every domain name transferred to its system. This service when coupled with other services puts Gossimer in the position of price leadership. The company offers the most economic rate for domain name registration and webhosting services. [PR.com] […]
- New Deals Make Gossimer Bigger, Better and Smarter October 2, 2009
October is going to be hot with offers, extended support, and enhanced serviceability, as Gossimer has acquired HiTek Networks, and launched new and improved Support desk. The web hosting world is abuzz by the two important developments in Gossimer. [PR.com] […]
- Gossimer Offers Unlimited E-mails for $1 September 28, 2009
Gossimer, the fastest growing domain name and webhosting company, has announced a no-upgrade “The Ultimate Email Plan” that will give the buyer an access to unlimited email accounts for just $1/month. [PR.com] […]
Gossimer Promotions and Announcements
- TechSupport Notifications February 28, 2010
Technical support information and notifications […]
- PHP4 Discontinuation - 18th September September 7, 2009
As announced earlier, PHP4 will not be supported on our Linux Hosting Servers from the 18th of September, 2009. Please pass on this information to your Customers and Resellers to ensure that they can update their websites to work with PHP5. […]
- .CN Launch - Coming Soon August 16, 2009
We are glad to announce the launch of .CN - the most popular and fastest growing ccTLD worldwide. The .CN domain extension has seen an exemplary growth since its launch throughout the world. Earlier this year, .CN crossed over 13 million registrations to become the second most registered domain extension after .COM. Moreover, with China now representing the […]
- Live Chat Product Discontinuation - Moved to 18th August August 16, 2009
Based on feedback that we received from several Resellers, we have decided to postpone the Live Chat discontinuation to the August of 18th, 2009 at 12:30 UTC. From the 18th of August, it will not be possible to purchase new Live Chat packages but exisiting packages will continue to function normally. […]