21 Aug 10 Why Brevity is Important in Direct Response Copywriting?
Speaking less and communicating more is considered gold in every walk of life then why is it not consider that much sacrosanct in direct marketing copy writing, particularly in online direct marketing copywriting? And why it is not followed by almost all of the online marketers and copywriters? I know there are some exceptions, but exceptions do not make a rule, do they?
How much should one write?
This is an important question to ask. And the answer to this lies in the understanding of your consumer mental makeup because customer in every category has different expectation from the stuff they find during the research. You need to find for yourself how much your customers are going to read.
Provide them less
Do not give your customer everything she wants. Create a craving for more information by providing only what she needs at the moment is one way to keep your prospects coming back for more. Do not just go over and spill all you know on the face of the audience, your audience may not be ready for that. He may never wanted to get all those information in one go.
Do not outstay your welcome
As there is an entry door, there is an exit door as well, and a smart person knows that, and he uses both doors at appropriate time. He understands that no matter how smart, cool, entertaining, or “fun to be with” guest is, people get bored if he does not leave at the appropriate time.
You should learn to do the same with your words. You need to teach them how to leave and at what point. Your words and the wisdom you are sharing with your audience should not outstay the welcome.
Take, talk, and talk, and people will die of boredom
This happens in a party, it happens at home, and it happens in copywriting as well. People cannot stand a constant chatter — not unless you are the most hilarious or knowledgeable guy in the whole universe who knows one thing and everything — therefore, you need to learn to keep your paragraph shorter, and paragraph way shorter, which should culminate in making the whole piece an inch shorter than customer wants.
Always remember, the only way to keep your customers engaged is to keep them craving for more. This could only happen if you know how much to speak and when to speak.
Tags: Audience, Boredom, Brevity, Constant Chatter, Direct Marketing, Direct Response, doors, Exceptions, Expectation, Gold, Mental Makeup, Online Marketers, Online Marketing, Paragraph, People, Prospects, Response Copywriting, Smart Person, Universe, Wisdom
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Gossimer, the fastest growing domain name registration company, is offering one year free extension with every domain name transferred to its system. This service when coupled with other services puts Gossimer in the position of price leadership. The company offers the most economic rate for domain name registration and webhosting services. [PR.com] […]
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Gossimer Promotions and Announcements
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Technical support information and notifications […]
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As announced earlier, PHP4 will not be supported on our Linux Hosting Servers from the 18th of September, 2009. Please pass on this information to your Customers and Resellers to ensure that they can update their websites to work with PHP5. […]
- .CN Launch - Coming Soon August 16, 2009
We are glad to announce the launch of .CN - the most popular and fastest growing ccTLD worldwide. The .CN domain extension has seen an exemplary growth since its launch throughout the world. Earlier this year, .CN crossed over 13 million registrations to become the second most registered domain extension after .COM. Moreover, with China now representing the […]
- Live Chat Product Discontinuation - Moved to 18th August August 16, 2009
Based on feedback that we received from several Resellers, we have decided to postpone the Live Chat discontinuation to the August of 18th, 2009 at 12:30 UTC. From the 18th of August, it will not be possible to purchase new Live Chat packages but exisiting packages will continue to function normally. […]