11 Dec 09 Why Do You Need to Write Quality Content

Every day I consume a lots of web content and written words forms a major part of it. I have seen a lot many good contents on the Internet, and I have also seen a lot many mediocre contents. Where the exciting content provides fuel to my intellect, the mediocre contents keep me wondering, why I have wasted my time.

Like me, millions of readers out there convulse at the sight of poorly written web content. No one likes bad content, no matter where your visitors are coming from. This is one thing that could be blamed for the increase bounce rate from the website. You may lure visitors to your website by applying the best SEO techniques or by buying the coolest keyword in the SERP, but you cannot retain your visitors if you do not have quality content.

Attracting visitors is one thing, and retaining them and making them come back again and again to your website is entirely different thing. You may use short-cuts like buying keywords in Google, Yahoo, Bing, or whatever, and even you can bypass the SEO security measure to use black hat techniques. But there is not any short cut to bypass the need of quality content.

Why you need quality content

• Well-written high quality content help you interact with your target audience at equal level, which in turn builds trust.
• A well-written product review can be persuasive.
• Good content gives the reader a reason to talk to you.
• It builds excitement, hope, and makes the reader think.
• It gives them the reason to keep coming back to read more.
• It helps you sale more.

These are the benefits that were at the top of my mind. I am sure, you also have a lot more benefits to add. Let’s discuss the issue here.

Tags: Black Hat, Bounce, Excitement, Google, Google Yahoo, High Quality, Intellect, Interact, Lot, Quality Content, Reason, Security Measure, Seo Techniques, Serp, Short Cuts, Target Audience, Web Content, Yahoo