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04 Feb 10 Why is it Important to Use Sponsored Forum Posts to Market Online?

Do you use forum posts to market your product on the Internet?

Well, if you don’t then it is high time to start using sponsored forum posts to promote your business. In a study conducted by PostRelease, it was found that sponsored forum posts in targeted online forum increases the response rate by more than 100% one year after the paid forum posts campaign has ended provided they are:

  • Marked as advertisement, and
  • They are posted in the targeted online forums

The study has recorded the click-through rate of sponsored forum posts at various point after the posts has been made. The results were as follow:

  • The click through rate increase by 40% after 60 days of a sponsored forum post appearance.
  • The click through rate increase by 77% after 180 days of a sponsored forum post appearance.
  • The click through rate increase by 103.6% after 360 days of a sponsored forum post appearance.

The read rate of the sponsored posts also saw a rise during the same time frame, but it did not increased as much as did the click-through rate. The read rate results were as follow:

  • The read rate increase by 28.8% after 60 days of a sponsored forum post appearance.
  • The click through rate increase by 49.2% after 180 days of a sponsored forum post appearance.
  • The click through rate increase by 60.6% after 360 days of a sponsored forum post appearance.

Thus, I believe marking advertisement on sponsored forum posts are after all not all that bad.

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Tags: , , Forum Post, , High Time, Online Forum, , Promote Your Business, Rate Increase, ,

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