08 Oct 09 Why Story Matters?
The power of a story lies in its appeal to the human emotions. If the story is good then it makes us empathize with the characters. We feel the pain and pleasure of the hero. Can you connect with a PowerPoint presentation at the same level? Can you empathize with the data cells of an Excel sheet?
This is not hard to do. It is impossible to do, until and unless you are the paranoid Marvin, a crazy robot from Douglas Adams’ famous book The Hitchhiker’s Guide to the Galaxy, who often wondered about the meaning of life
Story matters because this is what we understand. Our mind can only process and make sense of things or topics that have some relation with the knowledge we already posses, and a story is a channel that helps in forming this relation. Our mind is not a computer or any data processing device designed to process unrelated information or to churn up numbers.
This is the reason why marketing communications aim to build a story –not an Excel sheet— around the product it attempts to sell. Story is what gives lifeblood to ad campaigns, charity drives, fund raising, and sports event. No one watches any sports event for the numbers, and in the real sense no one cares about the numbers. People go crazy about sports because they witness a story getting unfolded in front of them, of which their favorite sports player is a hero.
In the yester years, there was no PowerPoint presentations or Excel s sheets (I know it is kind of hard to believe now, but it is true), but people still manages to communicate values, rituals, goals, ambitions, and sense of duty to the coming generation, almost without any lost of data during the transfer. This is what provided the base for every written book that we have. Story matters because it is just because of the story that we are what we are.
Tags: Ambitions, Charity Drives, Coming Generation, Data Cells, Data Processing, Douglas Adams, Excel Sheet, Favorite Sports, Guide To The Galaxy, Hitchhiker, Human Emotions, Lifeblood, Marketing Communications, Meaning Of Life, Pain And Pleasure, Powerpoint Presentation, Powerpoint Presentations, Sense Of Duty, Sports Event, Yester Years
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Gossimer Press Releases
- Gossimer Announced a Transfer-in Domain Promotion to Allow Customers to Consolidate Their Domains Into One Account November 7, 2009
Save money on domain name transfer to Gossimer. Gossimer is currently running an attractive promotion on domain transfer-in that will save a lot of money for the domain portfolio builder. You can transfer as many domains as you wish under this promotion. [PR.com] […]
- Gossimer Became Reseller of the Month for October October 17, 2009
October brings another piece of good news for Gossimer. The fastest growing web hosting and domain name registration company has been chosen as the Reseller of the month for October by ResellerClub. [PR.com] […]
- Gossimer Offers One Year Free Extension on Domain Transfer October 3, 2009
Gossimer, the fastest growing domain name registration company, is offering one year free extension with every domain name transferred to its system. This service when coupled with other services puts Gossimer in the position of price leadership. The company offers the most economic rate for domain name registration and webhosting services. [PR.com] […]
- New Deals Make Gossimer Bigger, Better and Smarter October 2, 2009
October is going to be hot with offers, extended support, and enhanced serviceability, as Gossimer has acquired HiTek Networks, and launched new and improved Support desk. The web hosting world is abuzz by the two important developments in Gossimer. [PR.com] […]
- Gossimer Offers Unlimited E-mails for $1 September 28, 2009
Gossimer, the fastest growing domain name and webhosting company, has announced a no-upgrade “The Ultimate Email Plan” that will give the buyer an access to unlimited email accounts for just $1/month. [PR.com] […]
- Gossimer’s Expands to Reach Florida September 27, 2009
The news is on the air that Gossimer, the fastest growing domain name registration company, is shifting its base to Melbourne, Florida from the first of October. [PR.com] […]
- Gossimer Offers the Cheapest .Com Extension September 24, 2009
Gossimer, the fastest growing domain name registration company, is going to offer low-cost off-the-shelf .com domains at an unbeatable price for the month of October. [PR.com] […]
- Build Your Sales Page with Gossimer’s Cheap Website Builder September 22, 2009
Gossimer, the fastest growing domain name registration company, is offering a low-cost solution for one-page website. This product will help the information product makers in making their sales page, and the low cost will help them keep their sales page live for months. [PR.com] […]
- Gossimer’s the Ultimate Hosting Plan is Out and Running July 25, 2009
Gossimer has released a new Unlimited Web Hosting plan as of July 1st and so far it has been a complete success. The release also provides some information about other innovations being implemented. [PR.com] […]
Gossimer Promotions and Announcements
- PHP4 Discontinuation - 18th September September 7, 2009
As announced earlier, PHP4 will not be supported on our Linux Hosting Servers from the 18th of September, 2009. Please pass on this information to your Customers and Resellers to ensure that they can update their websites to work with PHP5. […]
- .CN Launch - Coming Soon August 16, 2009
We are glad to announce the launch of .CN - the most popular and fastest growing ccTLD worldwide. The .CN domain extension has seen an exemplary growth since its launch throughout the world. Earlier this year, .CN crossed over 13 million registrations to become the second most registered domain extension after .COM. Moreover, with China now representing […]
- Live Chat Product Discontinuation - Moved to 18th August August 16, 2009
Based on feedback that we received from several Resellers, we have decided to postpone the Live Chat discontinuation to the August of 18th, 2009 at 12:30 UTC. From the 18th of August, it will not be possible to purchase new Live Chat packages but exisiting packages will continue to function normally. […]