02 Oct 09 Write Search Engine Friendly Content

Written by: SamElli

Writing search engine friendly content for your own website is a fine art, but one that you can excel at with some practice.  Any content that you write for a website, that you’re using to build traffic, will have to be search engine friendly if you are to succeed.  Almost all of your traffic will come from search engines like Google, Ask.com, etc.  So knowing how to write for them is not only vital, but is really your only option for success.

Of course the main key here is writing quality content, because in the end your use of keywords doesn’t matter to the reader if there isn’t real quality behind the keywords.  Start off by writing relevant content.  Write about what’s in the news right now, as most people are searching for current events when using a search engine.  Try to offer quality content, featuring your unique viewpoint and writing voice.

The best attack from there for search engine attention, is to write a variety of content about that same subject, usually articles or entries from multiple viewpoints.  Creating a wealth of content is always a good thing, just make sure all of it happens to be quality content.  Use link backs also, to the original articles that gave you the idea to write about a certain topic.  This way you benefit from traffic flowing between your site and another person’s site.  This can also serve to help you network yourself and get more attention that way as well.

From there you want to focus on the way that you’re writing.  Make sure to use keywords appropriately, the words that are directly associated to your piece are vitally important.  If you have a topic but don’t know what keywords would be best, try using a service like Google Trends to find out the most searched keywords.  This will give you a good start on what people type to find out about topics related to what you are writing.  By using those same keywords you increase the likelihood that someone will come across your site.

Tags: Current Events, Engine Search, Fine Art, Google, Google Trends, Likelihood, Main Key, Multiple Viewpoints, Original Articles, Own Website, Quality Content, Search Engine, Search Engines, Search Google, traffic, Variety, Viewpoint