The rules and tools of Internet Marketing have not been same even on the Internet. It has changed a lot over the year. But three things remained at the core of it, and will always remain so. These are the things we will discuss in the following paragraphs.

Content

Content is the driving force behind media. Media is nothing if not content serving engine — I know it is marketing vehicle as well, but that is the hidden part of it, which we all feel convenient in ignoring. So to make our media vehicle (read websites, blogs, or forums, etc.) successful, we need to have high-quality content that keeps the visitors reading and asking for more. This eventually will make them join our mailing list.

And do I need to tell you what a stupendously big e-mail list can do to your online business!

Conversion

What is the goal of website content? What is the reason behind its being? Have you asked these questions? If not then now is the time to ask so because I am going to tell you the answer to this question.

The ultimate, mega, final goal of content is to persuade, nudge, or coax our customers to buy from us, or to subscribe to our mailing list. In other words, the ultimate goal of content is to push people to take desirable action. So again, it went out to content.

Who said content is not important…huh!

Community

This is the final C. This is what we want to build around our product. This is what Harley Davidson got, and other bike brands do not.

A community is so powerful that it can save a company from inevitable bankruptcy. It saved Harley Davidson in early part of 20th century, and it even forced Coca Cola from changing its formula in 1980’s.

Building such a loyal fan base is not going to happen in a day, and for more than 99% of businesses it never happens. But this should be the ultimate goal of a business, for this is very rewarding. You should build, foster, and nurture a community around your product.

Is there anything that can pull all your customers together? Find out what it is and start working upward, until you have a community that grows itself.

Who said organic community…?

The 3Cs we discussed above can easily make or break your business. You should, therefore, take measured steps and not let any of the three go out of control.

One of the best tactics to do that, is the use of sites like tweetlater.com, which allows you to set up tweets at any future date, time, etc that you choose.  Sites like these are a great tool to keep your tweets regular.  So if you know you’re going to be busy later, or if you have a great idea now, you can always save them to use at a different time.  Keeping your tweets coming regularly, and keeping them all stellar, is the best way to keep interest.

Other tools like Twazzup lets you track hashtags, allowing you to see what’s going on in relation to your tweets.  This is extremely useful so that you can see who is re-tweeting your hashtags, and what context they’re being reused.  This can help you formulate strategies by sticking to campaigns that tend to be more successful than others.

Don’t forget to make use of tools that asses the market you’re trying to reach as well.  Services like the Forrester Profile Calculator help you find where and how potential customers are looking for information.  Making use of these can really help you grow your page, because you’ll know just how to target that demographic that’s most important to your page.

Finding them is easy enough, but remember that you have to keep writing interesting and engaging tweets to keep them there.  Holding attention in the long run is much more difficult that gaining attention at first.

Take risks

Do not always play a safe game; rather, never play a safe game. Take risks and explore the terrain. You will not learn new things about life, about new ways to construct sentences, and will never get new ideas to write about until you venture out and take risk. Try different construction; try different storyline; so what if you fail!

Revisit your write-ups

Reading and analyzing what you have written in the past is another way to ensure quality of your future writing. You should have a sense of history. You should know from where you started and how far have you come, and then only you can realistically decide where you can go from here.

Rope in your friend

This advice is the toughest to follow because no matter how good your friendship is, he or she will not like to do proofreading for you, at least not readily. My friends have never done that for me, and neither have I put myself through the grueling session of proofreading for my friends. You got the clue, but still you need to talk your friend into proofreading your stuff. If they don’t agree then you have not tried hard enough.

Take a break

Writing is not like producing soap in the factory. You cannot just keep on pouring oil and chemicals for hours, even when you are tired and exhausted, to get the final product. To write well, you need to take breaks between your writing. Play games, watch TV, listen to music, or do whatever you like, but take breaks.

Take a break then return to proofread

Do not proofread your document right after finishing it. You will miss out many errors because your mind was primed by the article. Take a break 10-20 minutes and then come back to do the proofreading. Please do not think about what you wrote during the break.

If there is a certain uniform that you are required to wear at your job, that you have to pay for, you can deduct from your taxes.  Anything that you only wear for your job, but that couldn’t be considered street wear, is deductible.

Any travel expenses you incur as the result of your job, are also tax deductible.  This does not include money that you spend in your daily commute, on gas, etc.  Rather, this applies to a business trip.  Any gas that you have to pay for out of pocket is tax deductible.  That also goes for meals and accommodations.  So even if your job doesn’t reimburse you, essential the government will.

Any tools or special items you need for your job that you have to pay for, are also tax deductible.  So any supplies or materials that you need to have for your job, that your company doesn’t reimburse you for, you can deduct.  So don’t worry about finding money for tools that you need.

If there is a union where you work, and you’re almost forced to take part, any fees associated with that union are tax deductible.  Any of the money that they withhold from your paycheck can be deducted on your tax return.  As well as money spent on any professional membership that is required where you work.

I am sure you’ve heard of de.li.cio.us. It redirects to delicious.com, but as a .us domain and social bookmarking site, I can’t help thinking that their creativity was first sparked from the lack of interesting domain names available. If you can take something short and to the point from your search on word navigator, your next step would be to check it’s availability. The following guidelines can speed up the process:

• Since there are 3,563 words that end in -us at the time of this posting, the easiest thing to do would be to copy and paste each list (by length) into a text document, which took me about 7 minutes. You probably won’t take as long, if you copy and paste only half of all the words.
• In the document, click Edit and Select All. Proceed to toggle the bullets off. Then use Ctrl+F and type us into the search box. Click on Find All. You will notice that the -us ending has been selected for all of the words. Now click on Replace All. Your document should no longer have any of the -us endings.
• If your document is 75 pages long, perhaps it would be best to weed out words before continuing. Or you can copy and paste the words in only chunks (maybe 30 words) at a time into this domain name regristration search (clicking on the us extension, while unselecting the com extension), so that your internet browser doesn’t freeze up during the process.

Of the first thirty words I submitted, 14 were available. Here is my example chunk with unavailable .us domain names crossed out:

fagaceo.us                          furacio.us
felonio.us                          furfuro.us
feracio.us                          garrulo.us
ferocio.us                          gingero.us
fervoro.us                          glaireo.us
filaceo.us                          glamoro.us
flavoro.us                          globulo.us
fractio.us                          gluteno.us
frivolo.us                          glutino.us
froufro.us                          granulo.us
fugacio.us                          gummato.us
fulgoro.us                          gumptio.us
fulguro.us                          hazardo.us
fulmino.us                          hilario.us

Honestly, if I were a business looking for an attractive and modern domain name, gumptio.us would be my first pick! If you don’t know, gumptious is an adjective that means enterprising (synonym to energetic, industrious, up-and-coming). Or how about furacio.us? Hurry up, domain names like these will soon fill up the Web 2.0 (or is it 3.0) scene! If you really don’t care what the domain name is and just want to set something up quickly, your best bet would be to submit one or two words into a domain name suggestion tool.