21 Jul 11 4 Unique Ideas for Promoting a Night Club
Night clubs have always been a craze among the youngsters, who just want to have fun and dance till they drop. But with growing numbers of night clubs every year, many good nightclubs also witness downfall in footfalls. Nightclub owners have been thinking over it, about getting new DJs, playing grooving music, offering special rates; but still not maintaining a consistent loyalty. What can be done? Here are few effective tips for your help.
Reach your target audience in a better way
Reach out your target audience; i.e. the youngsters regularly. Don’t forget you can ‘only’ make them crazy about your club. Spread pamphlets about each weekend attraction at sports clubs, fitness clubs, and college cafeterias or outside colleges, movie theaters, coffee shops, salons or wherever the youth are frequent to. You may put up posters in different places where youngsters are found.
DJ attractions
Most of the nightclubs offer special DJ attractions on weekends. To pull the crowd further, you may offer something more. Like on weekends special DJs will come over and play, and will choose a lovely couple dancing on the floor and dedicate one hour long songs for the couple exclusively; while keeping the couple always under the focus light. Or the DJ may simply choose a lucky couple who appear to be best dancer and much in love; for his or her next music album poster.
Special drinks for free
You may also run come lucky draw contest for the club visitors. Or you may choose the best dressed couple or most stylish couple who gets free unlimited drink for the evening. Many youngsters will surely go to the nightclub in hope of winning free drink and get the recognition of best couple. Make the winners wear crowns of your night club’s logo.
Get featured in newspaper
Everyone wants to feel like a star, like a celebrity and see their pictures in newspaper and magazine. It can be a great weapon of your club’s promotion. Tie up with hot selling newspaper of the town, who offer a special page dedicated to the club culture or parties of the town. Such attraction will draw more and more people to your nightclub. It can be a random photo session and lucky one may get to see their pictures in next day newspaper or it can be much more hard earned, by keeping this privilege reserved for the ones who make a beautiful couple together or rock the dance floor or impress the DJ. A picture along with name of the winner in national newspaper – who would not love such celebrity status?
Before anyone else makes these happen, get started!
Tags: Clubs Fitness, Coffee Shops, College Cafeterias, Couple Dancing, Dancing On The Floor, Different Places, Fitness Clubs, Focus Light, Footfalls, Lucky Couple, Lucky Draw, Movie Theaters, Music Album, Night Club, Nightclub Owners, S Promotion, Sports Clubs, Stylish Couple, Target Audience, Youngsters
03 Oct 10 Tips for a Better Retail Management
A successful retail store reflects good management skill of the retail manager. Just good quality oriented products and swanky showrooms aren’t enough for a store to be successful, but it’s the people or management behind which make it a success.
Here are some tips for a better retail management.
Measure everything
An effective retail manager must keep track of every single thing in the retail store and measure every aspect– sales output, employees’ performance, suppliers, footfalls, rate of customer conversion, accidents, awards, products’ performance, publicity, profit and loss. Always remember, it’s only appropriate data and its count which keep things under control. Such measurement helps retail manager to rectify mistakes and make better future decisions.
Go with the flow
Managers should be freed from specified set of rules, orders, and overcome stagnation. They do whatever the situation demands. They change, move or withdraw products, stores, employees, suppliers, interior, exterior, promotion as per the situation. They embrace changes. So, don’t remain rigid to your root and turn irrelevant in terms of market demand. If a product is not doing well since long, don’t hesitate to call it off the market or move it to some other place. Depend on business condition and situation, rather than on pre-set rules and regulations.
Processes should be perfect
Ideal retail management makes sure that the retail processes are perfect, with no loopholes. Inventory control, paperwork, security check, sales processing, merchandise control, display management – everything should be perfect. An efficient processing makes the entire operation smooth and hassle-free.
Keep expenses as low as possible
Keeping in mind emergency expenses an effective retail manager should keep retail expenses like – electricity cost, labor cost, stock expenses as low as possible.
Employ skilled people
An effective retail manager makes sure his work force is skilled enough and knows their jobs well. While choosing customer relation executives, special attention should be given. One skilled employee is much desired than five unskilled people.
Don’t forget the local community
It’s the local community where retail store is, and whom it’s meant for. Thus the retail manager should make the most of every opportunity to connect with the local community, become a part of their lives, do something good for them besides selling products and services to them. A socially responsible brand always draws in loyal customers and good image.
Tags: Awards Products, Better Future, Business Condition, Customer Conversion, Emergency Expenses, Footfalls, Good Management, Inventory Control, Long Don, Loopholes, Management Measure, Management Skill, Profit And Loss, Retail Management, Retail Manager, Security Check, Single Thing, Situation Demands, Stagnation, Successful Retail Store
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