E-reading devices have witnessed growing popularity in recent time; irrespective of age, location and sex. Since this device comes really handy, and can be used to read e-books at any point of time, anywhere without any hassle. But the market has many e-book readers available, coming from giant companies. How do you think your eBook reader will combat the competition and draw sales? Here are some promotional tips for your help.
To really stand out from the competition you need an attractive website, which is highly interactive and self explicit. Don’t forget if the product, its usage and features don’t look attractive enough no one will buy it. So make sure display picture looks alluring, illustrating its features in detail. People should be able to further zoom in to the picture, rotate it, and see from every corner in detail. Point out all parts and their functions. There should be couple of videos showcasing demonstration, usage and testimonials of users. You may also include some quality test videos in your website to appear credible.
When big dads are around and you are constantly threatened you have to offer your product at a reasonably lower price to appeal to the mass.
There are many instances when people buy e-books or avail free open source download sites. If you advertise your book reader device there, you are actually talking to your right target market. You have banged right on your target. Make sure your advertisement is attractive and easily grabs attention. Many e-book buyers may use computer or laptop to read a book and are looking for a good reading device. In such case your advertisement can’t escape their attention. You may have a tie up with the website in particular and offer good discount to the people who will buy within some given time.
Reviews of past buyers and users can be extremely helpful for you. Motivate your users to write honest reviews. You may display them in your website or advertisements.
Start circulating videos in youtube.com and other popular video directories. People quite often check out new devices in these sites. You may display operational videos, testimonial videos, quality check videos, expert videos, research videos etc. The more people know about you, will find you transparent, credible and worth buying. People may comment there are put their queries, make sure you answer them all.
Last but not the least; make your website search engine optimized. Optimize keywords effectively. If people are looking for an eBook reader your name should come in the first page preferably. A high ranking in search engine helps to secure good traffic.
Start promoting your e-book reader device today.
Tags: Attractive Website, Book Readers, Demonstration, E Book Reader, E Books, Ebook Reader, Free Open Source, Giant Companies, Grabs, Hassle, Instances, Interactive Website, Laptop, Popularity, Promotion Tips, Quality Test, Reading Device, Reading Devices, Target Market, Testimonial
Print ads are of various types, shapes, sizes and most importantly they are crafted in various ways. It’s the concept, visual and copywriting of an ad which makes it draw thumbs up or face thumbs down. All advertisements strictly work on the principle of AIDA – i.e., it grabs attention first, generates interest slowly, as reader moves towards end of the ad his desire to purchase is stimulated and at the end he is convinced to take action i.e. purchase decision.
Print advertisements typically involve several parts.
Headline is the most important element of a print advertisement. If it fails to grab attention of the reader rest of the things just go unnoticed. Headlines may appear on the topic or mid or side of the advertisement. Most of the times it is used above the picture, as it’s believed that pictures grab attention faster than the text. The headline may be the strongest part of the advertisement or may be secondary to a strong visual. A perfectly crafted headline could entice lot of interest and excitement about the ad. Headlines can be of many forms – statement, question, issuing warning, testimonial, news sort etc. It should relate to its target audience. It may use emotional or rational or moral appeal to convince the target audience.
Generally, subhead comes just below the headline. It is an answer or support to the question or curiosity that the headline evokes. The subhead ideally talks about the product benefit, carries the mood set by the headline and expands upon the headline idea.
Bodycopy follows the subhead. This part generates the detail information about the product, highlights product features and key benefits, rationally provides supporting facts or quotations, convincingly establishes superiority of the product and stimulates the desire to purchase.
There are various types of visual elements of an advertisement. It can be in any form – photograph, hand-drawn illustration, graphics. An ad may have a single strong self explicit visual or many pictures instead of one. Some advertisements may have no visual in it, but carry few visual elements like decorative border or bullets or a shape. Often visuals carry captions below them like ‘Before’, ‘After’, ’20 years ago’. Such captions help the illustrations to put the message across.
End of the advertisement is not to be ignored either. This is the part which provokes action that is purchase decision. Closing idea should be striking. It should put the motivation to buy. Several closing ideas can be used like – ‘act now’, ‘visit our dealer’, ‘send enquiries, ‘buy now’, ‘hurry before the stock ends’, ‘limited stock, rush now’ and the like.
An effective ad should always carry contact information like – logo, brand name, address, phone numbers, road direction, website url etc. Such details are generally furnished towards the bottom of the ad.
Certain promotional advertisements may also carry extras like – tear-out coupon, free sample attached, business enquiry form.
Print advertisements have always remained a major tool of communication. Print ads have great impact on the target audience as it brings along credibility, long life and detail information.
Tags: Advertisement Ads, Aida, Curiosity, Excitement, Grabs, Illustration, Moral Appeal, Photograph, Print Ads, Print Advertisements, Product Benefit, Product Features, Purchase Decision, Quotations, Reader Moves, Shapes Sizes, Superiority, Target Audience, Testimonial, Visual Elements
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