The sales department is the lifeblood of any company. It is the only department that brings money for the company, rest of them incurs cost. Therefore, it becomes very important for you to keep performing well. After all you and your department earns bread for your company. I am going to talk here about 3 mistakes everyone in your sales team should avoid.
Yes, no one is interested in your long boring bar graphs, or your endless number of slides. No one cares about them, not even your clients. You should not excessively indulge in churning numbers and discharging them on slides to show your clients. They are bored of all these things. If you want sales to happen, avoid doing that. And start connecting with your clients.
Do not rattle off the speech you memorized yesterday. Do not even try to make it sound like an extempore. No one cares what you have to say, especially not your clients. Your words don’t mean anything to him. What matters to him are his own words and his alone. Listen to him intently and try to figure his needs from his own words. Be mum, if need be. Your goal is not to talk, but to sell.
I have seen many sales person who will start selling the moment they enters the room, and keep on selling until they are either metaphorically kicked out, or their battery get discharged. Do not do so. You should not oversell yourself. Draw a line and never cross it. Do not speak even a single word related to the product, until asked to, once your client agrees to your point. Overselling backfires!
Keep these mistakes away from your organization, and you will see a difference in the inflow of orders as well as in customer satisfaction.