14 Dec 09 3 Ways to Mess up With Your Client
It is not easy to get a client, but it is quite easy to lose one. Just do one wrong thing and you are out of luck. In this article, I will tell you how you can ascertain that your clients leave you and they suck the money dry from your business.
Argue with your client
Argue with your clients, and do it fiercely, if you want them to go out with all their money. This will save you from all the chasings that you do every month. It will help you stay at home for the whole week, months, and years. Arguing with client over big or small issues is a surefire way to agonize them.
Tell them [heck] you are right
You know their business better than they themselves do. After all, you are a sales person than why the goddamn client should say you are not right. You are hell right, and you know that. This meeting is now your opportunity to tell them how write you are and how hopelessly wrong your client is. Teach them a lesson or tom if you want him to go away from you for rest of his life.
Talk, talk, and talk
Listening is a bad thing. Who said you should listen to your client? And why should you do that Listening is for those who do not research their client. ? Does not your client know how much time you have invested in researching his need? Is there any way on this planet in which he could possibly know more about himself they you now do after hours and hours of research?
You are not here to listen to him, but to tell him how great your product is and how it can help him solve his problems. He should better listen to you. This attitude will surely push off your client sooner than you would have expected.
Afterthought
I know you would not like to push your customers off then why do you adopt one or all three of the above written steps? No presentation works. Try to engage your client in discussion.
Tags: 3 Ways, Attitude, Money, Opportunity, Sales Person
17 May 09 Cold Calling: How to?
In the last article on cold calling we discussed about the efficacy of cold calling techniques, and when we can use it. In this article, we will discuss about the structure of a cold call. Indeed, given the brevity of time that we get in a cold call, we need to structuralize the communication we have in order to create interest. You can consider using the following structure while making the cold call. These are the crucial steps that must be followed while making a cold call.
1. Begin with telling your name and company’s name, and do it as succinctly as you can.
2. Use this brief moment to gain access to more time, may be 45-50 seconds more. This can only be done, if you address the client’s problem in one single line. You got me right. You will need to do some research before making the cold call. No blind cold calls please!
3. Once you got the time you asked for, get directly to the point and build the case, so that you can get a chance to have a face to face meeting.
4. Give some detail about the problem you seek to address and hide some details. The idea is to build curiosity.
5. Let the client take the lead. Your objective is to get to the meeting table, not to practice the one-upmanship.
6. No one likes pushy sales person, so hang up if the person is not interested.
Tags: Address, Brevity, Cold Call, Cold Calling Techniques, Cold Calls, Communication, Curiosity, Efficacy, Face To Face, Meeting Table, Objective, Sales Person, Single Line, Take The Lead
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