In continuation to the last article about mistakes to be avoided while crafting a brand logo, here are few more tips.
Designers often assume a multi-colored logo draws attention, attracts eyeballs and look cute. Unless your product is meant for small kids or related to colors, don’t fall for such mistake. It may make your brand look amateur and low profile. Too many colors also do not appear great when printed. Know about colors, which come out well on print. There are many colors which look great on screen, but may not appear that great on paper, refrain from using them. Use one or two colors. If you have a corporate color for your brand, maintain that in your logo.
Often people love to abbreviate their brand names in logo. Seeing some leaders doing the same, don’t blindly follow them. If it’s a long brand name and complicated to remember and pronounce, abbreviation may work. Don’t forcibly shorten your brand name with the initials. If you have a nice brand name and the full name sounds good, don’t unnecessarily curtail it short with the initials and call it ‘AP’, ‘DRL’ and the like. You may get tempted to play with initials in logo. But a full name may look good with a nice typeface. If you still insist on abbreviation, make sure it justifies your brand and remains unique. You may write full name below that.
At times, designers craft logo which are absolutely stunning but don’t match the brand and the product category. Don’t make such mistakes. A formal place like an educational institution or a financial institution cannot have a funky and too colorful logo. It will dilute its importance. Choose a typeface which looks formal and matches importance of the brand. Be careful when you select color for them. It has to bring forth the corporate look. Similarly a brand for kids can’t look dull and too formal. There you can play with fonts, colors and elements. Don’t get too tempted with your creativity and overlook the brand. Know what the brand is all about and design logo accordingly.
Avoid these few mistakes and let your logo do lot of talking.
Tags: Abbreviation, Abbreviations, Brand Logo, Brand Name, Brand Names, Colored Logo, Colorful Logo, Continuation, Designers, Drl, Educational Institution, Eyeballs, Financial Institution, Initials, Low Profile, Product Category, Refrain From, Small Kids, Two Colors, Typeface