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09 Jan 10 Make Twitter Work For You

Twitter is essentially the biggest thing on the internet right now.  The ability for any person to have abstract conversations and musings with one another has really caught fire.  But have you thought about the ways that Twitter could help you professionally?  Twitter is actually a really good way to do market research, and even promote yourself or your company.  Because Twitter is so widely used you can reach, and also receive feedback from a global community, if you know what to do.

So obviously the first step is to create a professional Twitter page.  Whether for your business, or personal business ventures, make sure that you update often.  The quickest way to be forgotten is to tweet only once every few days.  You have to keep your Twitter page active, usually with multiple tweets per day, so that there is always more content for an interested party to keep tabs on.

Use Twitter search to narrow down people, or other businesses that might be interested in finding your Twitter page.  Try and contact them, either through mention on your Twitter account or via personal message to let them know about you.  This way you can gain more and more followers.  Your efforts won’t be very successful if you don’t have very many followers accessing your tweets.

Remember to take care of your followers as you gain them as well.  Respond to them, mention them, etc.  Make them involved, as they will become interested, and also mention you in their tweets, and that’s free advertising.  Keeping your followers interested is key to building the Twitter page, and increasing your effectiveness.

Finally use Twitter’s search function to see how many mentions you are getting on other pages throughout the site.  This is a good way to keep up on how successful your efforts have been.  Also you’ll be able to keep track of what you should change to accommodate the greater interest.  Twitter feedback is valuable, so take full advantage of the ability to see accurate feedback so quickly.

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Tags: Business Ventures, , , , , Free Advertising, Global Community, Interested Party, , Mentions, Musings, , Personal Message, , , ,

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