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12 Jan 10 Making Each Tweet Matter

I wrote about using Twitter to build your business interests before.  But that information is almost useless if you don’t know how to write effective tweets.  You have to know what you’re doing, and the inner workings of Twitter, in order to garner the most attention.  The biggest part of building interest and your account, is using your tweets as effectively as possible.

Building an audience isn’t so much about what you write yourself, but how you communicate.  Your Twitter account, if you’re using it to sell an idea, business, or product, needs to become a community forum.  Your tweets are only useful if you can guarantee people are reading them.  The way to do that is to build followers, and the best way to build followers is getting them involved.

Make use of Twitter’s search function.  See what people are saying involving your concepts or business, and reply to them through your page.  Ask questions, or comment on tweets that they’ve made regarding you.  Start a running dialog, so that they’ll gain more interest and also mention you on their page, which will also build interest with a new audience.

Consider how useful the ability to re-tweet really is.  By re-tweeting you draw attention to a comment someone else made, and put your own spin on the material.  This will be noticed by the original tweeter, and your audience.  Both can work to build the traffic on your page, and the more meaningful views you’ll garner.

Finally, everyone likes pictures, especially search engines.  The more pictures you use, the more people will be drawn to your page.  I’m not talking about pictures of anything.  But try to upload meaningful and visually insightful pictures that relate to your Twitter page as often as possible.  These will get more comments, and more chances for re-tweets.  Both of which are necessary to build your page.

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09 Jan 10 Make Twitter Work For You

Twitter is essentially the biggest thing on the internet right now.  The ability for any person to have abstract conversations and musings with one another has really caught fire.  But have you thought about the ways that Twitter could help you professionally?  Twitter is actually a really good way to do market research, and even promote yourself or your company.  Because Twitter is so widely used you can reach, and also receive feedback from a global community, if you know what to do.

So obviously the first step is to create a professional Twitter page.  Whether for your business, or personal business ventures, make sure that you update often.  The quickest way to be forgotten is to tweet only once every few days.  You have to keep your Twitter page active, usually with multiple tweets per day, so that there is always more content for an interested party to keep tabs on.

Use Twitter search to narrow down people, or other businesses that might be interested in finding your Twitter page.  Try and contact them, either through mention on your Twitter account or via personal message to let them know about you.  This way you can gain more and more followers.  Your efforts won’t be very successful if you don’t have very many followers accessing your tweets.

Remember to take care of your followers as you gain them as well.  Respond to them, mention them, etc.  Make them involved, as they will become interested, and also mention you in their tweets, and that’s free advertising.  Keeping your followers interested is key to building the Twitter page, and increasing your effectiveness.

Finally use Twitter’s search function to see how many mentions you are getting on other pages throughout the site.  This is a good way to keep up on how successful your efforts have been.  Also you’ll be able to keep track of what you should change to accommodate the greater interest.  Twitter feedback is valuable, so take full advantage of the ability to see accurate feedback so quickly.

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