Using Twitter and building an audience are two things I’ve written about before. But keeping innovative to maintain that audience is just as important. Keeping people involved in your page isn’t always enough. The mass audience tends to forget fairly quickly, so if you don’t change up your tweeting often, you can find yourself being ignored very quickly. Changing with the times, and updating your account as often as possible are key to staying on top.
One of the best tactics to do that, is the use of sites like tweetlater.com, which allows you to set up tweets at any future date, time, etc that you choose. Sites like these are a great tool to keep your tweets regular. So if you know you’re going to be busy later, or if you have a great idea now, you can always save them to use at a different time. Keeping your tweets coming regularly, and keeping them all stellar, is the best way to keep interest.
Other tools like Twazzup lets you track hashtags, allowing you to see what’s going on in relation to your tweets. This is extremely useful so that you can see who is re-tweeting your hashtags, and what context they’re being reused. This can help you formulate strategies by sticking to campaigns that tend to be more successful than others.
Don’t forget to make use of tools that asses the market you’re trying to reach as well. Services like the Forrester Profile Calculator help you find where and how potential customers are looking for information. Making use of these can really help you grow your page, because you’ll know just how to target that demographic that’s most important to your page.
Finding them is easy enough, but remember that you have to keep writing interesting and engaging tweets to keep them there. Holding attention in the long run is much more difficult that gaining attention at first.
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